Houzz Campaign
- 1. HOME FURNISHINGS AND DECOR DIGITAL MARKETING
- 2. Digital Marketing on Houzz Group Members: Akshay Bhasin Ankita Saika Apurv Sharma Archana Sinha Anshul Thakur Avilasha Sigha
- 3. Houzz.com
- 5. Backyard Seating Ideas Bedroom Ideas
- 6. 3 Steps for Successful Marketing Campaign Building Brand Awareness Building Brand Understanding Building Brand Preference
- 11. Using Hololens
- 14. #Be The Bob Campaign
- 17. Want to surprise your wife/girlfriend this VALENTINES DAY?
- 18. Does your room look like this? Let us bring the perfect smile on her face
- 20. Scan the code to see the difference
- 23. REMEMBER THIS ??
- 25. CUSTOMER ENGAGEMENT CAMPAIGN IN METRO STATIONS, BUS STATIONS, OUTSIDE MALLS etc. ARE U TIRED AND MISS UR COZY BED?? Scan the code and have a comfortable wait!!! Designing comfortable ho mes online
- 26. EMAIL MARKETING CAMPAIGN (targeted on working men &women ) DO YOU THINK YOUR LIVING ROOM LOOKS LIKE THIS?? DO YOU DREAD INVITING YOUR PEERS FOR A HOUSE PARTY?? Silently click on the link below to revamp your home and become the envy of your colleagues! http://www.houzz.com/
- 27. SOCIAL MEDIA CAMPAIGNS (Facebook, instagram, twitter & pin interest ) #myfavouritecorner Might be your old couch.. Or the table near your family wall.. Click a pic and write a love quote for your favorite corner at home. The more the likes the more chances of you creating many more such fav corners! Brought to you by Houzz.com
- 30. Pinterest Dashboard Dashboards Pins Likes Followers Share
- 31. Email Marketing Main highlight of our email marketing campaign will be Fully exclusive online retail store. For most marketers, these are the key metrics you should be tracking across all of your email campaigns: Open rate Click-through rate Email visits Email conversions Unsubscribe rate
Editor's Notes
- The word Houzz is a combination of House + Buzz Need : Architects and designers often lack marketing skill Current : Over 30 million active user members. Over 5 million photos upload by professionals Ties-up with Interior design and landscape companies Architectural Firms and Design schools Home Builders and Re-modellers Sellers of luxury home goods
- Pinterest is a virtual pin board incorporated within asocial network, think of it as a digital scrapbooking. Individuals are able to "pin" or "like" images of items that they have interest in. Pinterest is that it gives you the ability to define not only a brand, but to expose the person or people behind that brand. This makes it much easier for people to relate to your brand and showcasing your passion, interests and areas of expertise which is a great way of connecting with potential customers.
- Approximately 58% of Pinterest users are females
- Email marketing is one of the most trackable marketing channelson the planet, and tools like Campaign Monitor provide you with literally hundreds of different data points about the success of your campaigns. Also, the website tells where that product is located nearest to you depending on your pin code. Open rate Open rate is a measure of how many people on your email list open your campaign. Click-through rate Click-through rate is a measure of how many people clicked on one of the links in your email campaign. Email visits Email visits is a measure of how many people visited your website from your email marketing campaigns. Email conversions Email conversionsis a measure of the number of conversions(purchases on your eCommerce store, signups for your product, etc) driven by your email marketing campaigns. Unsubscribe rate Unsubscribe rate is a measure of how many people unsubscribed from your email list from that particular campaign.