Hover for Publishers and advertisers
0 likes361 views
HoverAds is a contextual advertising platform that allows advertisements to be displayed when users hover over keywords in articles on websites. It has two products - HoverLeads allows marketers to generate leads, while HoverAds shows regular cost-per-thousand-impressions (CPM) ad units. HoverAds captures users' intent as they read content online and ties brand advertisements to related keywords, helping drive recall of the brand. It has run successful campaigns for education brands, generating hundreds of leads daily and increasing brand awareness.
Hover for Publishers and advertisers
- 1. HoverAds turn keywords into brand ambassadors HoverAds Contextual browsing Contextual advertising for websites for marketers hover.in allows portals & blogs to show contextual content when readers hover over keywords and phrases within the article HoverLeads allows marketers to drive lead-generation HoverAds allows custom-shaped & regular CPM ad-units As seen circa August 2010 in
- 2. Why in-text makes sense At the confluence of contextual browsing & advertising while users are reading & engaged with content contextual browsing Capturing intent in the TG ads 'Kw to Brand' recall
- 3. Hover over targeted kws Brand: Sikkim Manipal, 2 Million hovers tied to edu words while users are reading & engaged with content
- 4. Seamless Call-to-action Brand: Symbiosis, 100+ leads per day + facebook likes Results in kw to brand recall eg: Education = Your Brand
- 5. CPM or CPL campaigns Over 30-40 edu/career + news portals, TG: 18-25 yrs Eg: when any City is mentioned, show a local deal
- 6. CPM or CPL campaigns Over 30-40 edu/career + news portals, TG: 18-25 yrs
- 7. Custom Shaped Hoverads CPM ad-units showcasing brands like never before
- 8. TG : 18-25 yrs Indians Educational-Career Portals + Others based on campaign http://indiaeducation.net Edu-career contd. http://maharashtraeducation.net http://freshersworld.com http://puneeducation.net http://jntuworldportal.blogspot.com/ http://delhieducation.net http://admissionnews.com http://tamileducation.net http://globalshiksha.com http://mumbaieducation.net http://managementparadise.com http://upeducation.net http://indicareer.com http://rajasthaneducation.net http://keralaeducation.net News http://adhraeducation.net http://oneindia.in http://haryanaeducation.net http://expressindia.com http://westbengaleducation.net http://dinamalar.com http://andamaneducation.net Business http://hyderabadeducation.net http://businessworld.in http://pondicherryeducation.net http://financialexpress.com http://bangaloreeducation.net http://chandigargheducation.net Our Focus http://uttaranchaleducation.net Until march 2011 edu-career portals http://meghalayaeducation.net March August finance & auto Aug Dec 2011 others
- 9. Running a campaign Dashboard to add kws & creative, pause/edit, see reports Or ask your media planner to get in touch
- 10. FAQ's for marketers,media planners to run a campaign on Hover What kind of campaigns can Hover run ? CPM and CPL starting at Rs. 100/- . What kind of ad-units does Hover serve ? Form-based banners, Custom-shaped ads ( 200x200) Display banners ( 100x80 img & text, as on Facebook ) How many impressions,leads can I expect? Typically a million impressions or 1000's of leads / campaign On what portals ? What audiences ? We currently run on 30-40 edu-career portals with TG of 18-25
- 11. HoverAds turn keywords into brand ambassadors Thanks. Contact Bosky (+91 9767644631) or Arun ( +91 9822575676) Bhasker Kode aka Bosky Arun Prabhudesai CEO, kode@hover.in arun@hover.in Hover Technologies Pvt. Ltd Pune | Mumbai | Delhi | Bangalore http://hover.in