Case Study: How To Maintain A Fanbase on Chinese Social Media
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The International Federation of Volleyball (FIVB) launched its social media presence in China last year and grew over 100,000 fans in 90 days. Maintaining fan engagement over time is challenging, but FIVB has sustained steady organic growth months later. They achieved this through high quality multimedia content featuring behind-the-scenes access, a focus on localizing content around Chinese teams and events, and frequent updates and campaigns to encourage fan participation and engagement.
Case Study: How To Maintain A Fanbase on Chinese Social Media
- 1. CASE STUDY International Federation of Volleyball (FIVB) Maintaining a Fanbase on Chinese Social Media
- 2. Because China's volleyball team was one of the earliest teams to achieve success on the international sports stage, the sport is popular in China.
- 3. The official governing body, the International Federation of Volleyball (FIVB), launched on Chinese social media last year to great success, growing over 100,000 fans in only 90 days.
- 4. However, while many brands have a strong start, one of the biggest challenges is maintaining a fanbase.
- 5. FIVB, however, has maintained a steady rate of organic growth several months down the line.
- 6. In the past week alone, they've gained : 3,000 200 240 2.2K 600 new comments reposts clicks likes followers
- 7. How did they do it?
- 8. 1. Great Content FIVB¡¯s posts are consistently filled with rich media content: high quality, exclusive behind-the-scenes, & action images
- 9. 2. Localization Since Chinese fans are interested in news that they can relate to, FIVB emphasizes the Chinese teams and what events take place in China.
- 10. 3. Engagement Frequent updates, questions, and campaigns encourage fans to participate in conversations and give opinions.
- 11. Thanks for listening ;) for more information check out www. mailmangroup.com