How can companies combine products to create strong co brands or ingredient brands
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Co-branding involves combining products from different companies together in various ways. It can involve two well-known brands being combined into a joint product or marketed together. There are different types of co-branding strategies like same company co-branding, joint venture co-branding, retail co-branding, and ingredient co-branding where brand equity is created for materials contained in other branded products. The slides were created by Ashish Soni during a marketing internship supervised by Prof. Sameer Mathur.
How can companies combine products to create strong co brands or ingredient brands
- 1. CO-BRANDING Combining products of one company with that from other companies in various ways. Two or more well-known are combined into a joint product or marketed together in some fashion
- 9. IngredientCo-Branding Creates brand- equity for materials, components, or parts that are necessarily contained within other branded products
- 11. These slides were created by Ashish Soni, IIT Delhi during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com)