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How can companies differentiate products ?

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Manisha Shrivastava

Companies can differentiate their products through various factors such as forms, features, customization, performance quality, durability, reliability, reparability, and style. An expert lists these key factors that affect how companies make their products stand out from competitors according to a marketing professor.

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How can companies differentiate products?
How can companies differentiate products ?
FACTORS AFFECTING PRODUCT DIFFERENCIATION
I. FORMS (Shape, Size ,Structure)
II. FEATURES
III. CUSTOMIZATION
IV. PERFORMANCE QUALITY
V. DURABILITY
VI. RELIABILITY
VII. REPIARIBILITY
VIII. STYLE
How can companies differentiate products ?
PROF. SAMEER MATHUR Indian Institute Of Management, Professor in Marketing www.IIMInternship.com Created By; SIDHANT PATI NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA As an intern, under the guidance of,

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How can companies differentiate products ?