This document discusses factors companies should consider when evaluating and selecting foreign markets to enter. Key factors include psychic proximity with markets that are culturally and linguistically similar which can help control entry costs. Other important factors include the product being sold, geography, income and population of the target market, and political climate. Once markets are chosen, companies must determine their entry strategy, whether entering many countries simultaneously or in sequence.
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How can companies evaluate and select specific foreign markets to enter
1. How can companies evaluate
and select specific foreign
markets to enter?
