際際滷

際際滷Share a Scribd company logo

How can I get a job in advertising?

Liliya Plotkina
Liliya Plotkina

Liliya Plotkina has worked as an Account Coordinator at Roberts Communications since 2011. She works primarily on Xerox branding and sponsorships as well as regional and local events, and also assists with some of the Ad Council's business. The document provides advice for students looking to break into the advertising/PR industry, including interning at various agencies to gain experience, developing a professional network, creating a portfolio of work, and continuing to promote one's brand after getting a job.

1 of 18
Download to read offline
Liliya Plotkina Advertising/PR 11 Account Coordinator Roberts Communications
Account Coordinator at Roberts Communications. In the industry since August 2011. Work primarily with Xerox branding, sponsorships, regional/local events, but also touch pieces of Ad Council business.
How can I get a job in advertising?
I get it. This is a huge period of change, upheaval, and uncertainty in your life. You know where you want to benow how do you get there?
Intern, Intern, Intern. Make and keep connections. Develop a portfolio. Lots of legwork. Start early. Dont get discouraged. And after you get the jobgroom your brand continuously.
WHAT: Working for free (or for pay) at an agency you admire. WHY: Develop experience, comfort, and interests. Get people to know you. Get people to recognize you. Get to know people. And yes: Resum辿 fodder. HOW: 1. Start with a Google search: Advertising agencies [city name here]. 2. Dont just apply to places with huge, well-known programs. 3. Find work you love, and follow it to the source. 4. Ask, and you shall receive.
WHAT: Be friendly. Be hardworking. Be humble. Remember peoples names, faces, titles, and jobs. WHY: Everyone likes to be recognizedpeople in this industry work hard. Many people will say that its all about who you knowwell, get to know people! Its easier than you think. HOW: 1. Start with professors. Ask them if they know anyone in the industry in the area. Many do. 2. Remember to check in with former internship heads, supervisors, etc. 3. Contact the people you admire, and ask them for an interview for advice.
WHAT: A collection of work youve done. Strategic, creative, writtenwhatever! Presented in a clean and stylish manner. Get help with the design if you dont feel comfortable. WHY: Theres a lot of young, unemployed ad people out there. Set yourself apartyou are bringing something new to the table, right? Show it off. HOW: 1. Do schoolwork youre proud of. No, really. 2. See #1. 3. Ask professors, industry experts, friends, designers, math majors, whatever for reviews of your portfolio.
WHAT: Blog. Apply to jobs. Go to coffee meetings. Attend industry events. Offer to do favors for people you admire. Dont be afraid to sweathow bad do you want it? WHY: This is a tough industry. Hard work now pays off later. Your reputation starts now, in everything you do. HOW: 1. Start a blog: constant supply of writing samples. 2. Send out promos. 3. Research and read booksbecome an expert! 4. And get used to itbecause once you get the job, the legwork doesnt stop.
WHY: Its going to take you a while to get out of college mode and into workplace mode. Do the kind thing for yourself and leave plenty of time for learning.
Remember to cultivate your hobbies, interests, and self. A job is important, but it isnt everything.
What can you expect? ≒ To not know everything. Or, really, anything. At all. ≒ To feel totally overwhelmed. ≒ To feel excited, motivated and ambitious some days ≒ and worried, exhausted, and hopeless the next. ≒To be upliftedand humbled. ≒To experience some of the coolest, most rewarding work and people that you ever have in your life to date.
Ok, you got the job. Great work! But it doesnt stop here. Its OK to take a break and get your feet (and mental state) back on the ground. But you should remember to: ≒ Keep in touch with the people who helped you. ≒ Keep working hard. ≒ Keep up with your legwork.
Account Coordinator Jr. Copywriter Account Assistant Jr. Art Director Jr. Account Planner Assistant Account Executive Media Assistant Jr. Media Buyer
Sure, kid. Knock yourself out. ;)
Entry level salary expectations: Between $25K and $35K (average). Entry level doesnt get to negotiate, usually. Sorry. Dont say no to less pay with a better environment. Better to take an imperfect position than to have months of joblessness on your resume.
How can I get a job in advertising?
How can I get a job in advertising?

More Related Content

How can I get a job in advertising?

  • 1. Liliya Plotkina Advertising/PR 11 Account Coordinator Roberts Communications
  • 2. Account Coordinator at Roberts Communications. In the industry since August 2011. Work primarily with Xerox branding, sponsorships, regional/local events, but also touch pieces of Ad Council business.
  • 4. I get it. This is a huge period of change, upheaval, and uncertainty in your life. You know where you want to benow how do you get there?
  • 5. Intern, Intern, Intern. Make and keep connections. Develop a portfolio. Lots of legwork. Start early. Dont get discouraged. And after you get the jobgroom your brand continuously.
  • 6. WHAT: Working for free (or for pay) at an agency you admire. WHY: Develop experience, comfort, and interests. Get people to know you. Get people to recognize you. Get to know people. And yes: Resum辿 fodder. HOW: 1. Start with a Google search: Advertising agencies [city name here]. 2. Dont just apply to places with huge, well-known programs. 3. Find work you love, and follow it to the source. 4. Ask, and you shall receive.
  • 7. WHAT: Be friendly. Be hardworking. Be humble. Remember peoples names, faces, titles, and jobs. WHY: Everyone likes to be recognizedpeople in this industry work hard. Many people will say that its all about who you knowwell, get to know people! Its easier than you think. HOW: 1. Start with professors. Ask them if they know anyone in the industry in the area. Many do. 2. Remember to check in with former internship heads, supervisors, etc. 3. Contact the people you admire, and ask them for an interview for advice.
  • 8. WHAT: A collection of work youve done. Strategic, creative, writtenwhatever! Presented in a clean and stylish manner. Get help with the design if you dont feel comfortable. WHY: Theres a lot of young, unemployed ad people out there. Set yourself apartyou are bringing something new to the table, right? Show it off. HOW: 1. Do schoolwork youre proud of. No, really. 2. See #1. 3. Ask professors, industry experts, friends, designers, math majors, whatever for reviews of your portfolio.
  • 9. WHAT: Blog. Apply to jobs. Go to coffee meetings. Attend industry events. Offer to do favors for people you admire. Dont be afraid to sweathow bad do you want it? WHY: This is a tough industry. Hard work now pays off later. Your reputation starts now, in everything you do. HOW: 1. Start a blog: constant supply of writing samples. 2. Send out promos. 3. Research and read booksbecome an expert! 4. And get used to itbecause once you get the job, the legwork doesnt stop.
  • 10. WHY: Its going to take you a while to get out of college mode and into workplace mode. Do the kind thing for yourself and leave plenty of time for learning.
  • 11. Remember to cultivate your hobbies, interests, and self. A job is important, but it isnt everything.
  • 12. What can you expect? ≒ To not know everything. Or, really, anything. At all. ≒ To feel totally overwhelmed. ≒ To feel excited, motivated and ambitious some days ≒ and worried, exhausted, and hopeless the next. ≒To be upliftedand humbled. ≒To experience some of the coolest, most rewarding work and people that you ever have in your life to date.
  • 13. Ok, you got the job. Great work! But it doesnt stop here. Its OK to take a break and get your feet (and mental state) back on the ground. But you should remember to: ≒ Keep in touch with the people who helped you. ≒ Keep working hard. ≒ Keep up with your legwork.
  • 14. Account Coordinator Jr. Copywriter Account Assistant Jr. Art Director Jr. Account Planner Assistant Account Executive Media Assistant Jr. Media Buyer
  • 15. Sure, kid. Knock yourself out. ;)
  • 16. Entry level salary expectations: Between $25K and $35K (average). Entry level doesnt get to negotiate, usually. Sorry. Dont say no to less pay with a better environment. Better to take an imperfect position than to have months of joblessness on your resume.