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How can I use video to grow my business
- 1. Video marketing strategies for small business HOW CAN I USE VIDEO TO GROW?
- 3. IT ALL BEGINS WITH SEARCH
- 4. MARKETING NEEDS Website that can be found (awareness) Website that converts traffic (interest, trial, purchase)
- 5. TWO TYPES OF VIDEO Teach Sell
- 6. TWO VIDEO DELIVERY METHODS Hosted Sell Your website Paid Goal is conversion Posted Teach YouTube, Vimeo, Metacafe Free Goal is to bring traffic
- 7. APPROACHES TO PRODUCTION Hire a pro DIY For Hosted/Sales videos we suggest Pro For Posted/Teaching DIY is fine
- 8. HOMEPAGE VIDEO The most important sales/hosted video is the homepage or conversion video. Its job is to increase response rate from your website. Three Main Styles Animated (expensive) Walk-on actor (annoying) Documentary-style profile (great for small business) www.nwbusinessvideos.com
- 9. HOSTED CONTENT GUIDE Full Player (not link) www.nwbusinessvideos.com User Triggered Sharable Player Great Thumbnail Clear Play Button Above Fold Formats (mobile friendly) Not YouTube because clickable player - http://bright-smile.net/
- 10. POSTED VIDEO CONTENT Teaching videos get found in search and lead prospects back to your website
- 11. FOUND Video properly submitted is 53% more likely to generate a first page Google ranking than traditional search engine optimization. Forrester Research
- 12. FOUND Videos found in universal search results have a 41% higher click through rate than their plain text counterparts.
- 13. TYPES OF VIDEO DIY Photomontage Screencapture Video Testimonials How to videos Classes Whiteboard videos Seminars
- 14. MONTAGE Flickr http://www.flickr.com/ Flixtime http://flixtime.com/ Animoto http://animoto.com/
- 15. SCREEN CAPTURE Great for software demos, or PowerPoint presentations Camtasia Screen Capture http://www.techsmith.com/tutorial-camtasia- record-full-screen.html
- 16. INTERNET CAMERAS & USES Phone (video testimonials) Flip (video testimonials, product demos) Web-camera (how to, thought leadership, classes)
- 17. CONTENT TIPS Keep it short Get to the point FAST Be upbeat Load with valuable content Use points Have a call to action
- 18. YOU TUBE Create an account Connect to your social networks Watch, like, and comment on related videos Subscribe to related channels Upload videos Optimize them for search Embed them in your blog or website Share them on social media
- 19. CREATE YOUTUBE ACCOUNT Set up a Google account for your business Choose a non personal email Pick a good username it will be your channel URL (cant change it) http://www.youtube.com/clarkcountybusiness Edit channel title Add channel description, tags Add website URL Add your logo
- 20. UPLOAD AND OPTIMIZE Upload Title Description Tags Category Thumbnail URL link to your site
- 21. EXTRA INFORMATION Turn off ads Analytics YouTube Promotion Copyright
- 22. SUMMARY Create educational videos to drive traffic to your website Produce a professional sales video to convert traffic on your site
- 23. SPYKERMEDIA We help businesses, non-profits and educational institutions develop video marketing strategies, which we execute with our award-winning full-service video production team. www.spykermedia.com