How can market followers or nichers compete effectively?
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This document discusses how market followers or niche players can compete effectively. It suggests that they focus on smart niching by offering high value products and services, charging premium prices, achieving lower manufacturing costs, shaping a strong corporate culture, and setting a strong vision. It also notes that a follower in a large market can be a leader in a small niche market, and provides examples of niche products for local and export markets.
How can market followers or nichers compete effectively?
- 1. How can market followers or nichers compete effectively ?
- 2. It is done with smart niching
- 3. By offering high value
- 4. By charging premium price
- 5. By achieving lower manufacturing cost
- 6. By shaping strong corporate culture
- 7. By setting strong vision
- 8. Remember !!! Follower in large market=leader in a small market
- 9. local garments motifs Niche product in export market
- 10. Sameer Mathur MBASkills.in Indian institute of Management Lucknow Marketing professor 2013- Marketing professor 2009-13 Ph.D and MS(marketing)2003- 2009 Madhusudan Dahal National Institute of Technology surat intern