How can marketers assess their return on investment of marketing expenditures
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This document discusses how marketers can assess the return on investment (ROI) of their marketing efforts. It focuses on the importance of tracking key metrics and being able to attribute sales and profits directly to specific marketing campaigns or activities. Marketers need to establish clear goals and objectives for campaigns and then measure relevant metrics to understand the real impact on business results.
How can marketers assess their return on investment of marketing expenditures
- 1. How can Marketers Assess Their ROI of Marketing 8 CHAPTER
- 8. CREATED BY PRAKHAR BANSAL MNIT JAIPUR During An Internship by Prof. SAMEER MATHUR IIM LUCKNOW www.IIMInternship.com