How data-led campaigns can increase link opportunities
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Data-led marketing campaigns in 2019 saw higher open rates and more engagement than campaigns without data. Specifically, data-led campaigns averaged a 29% open rate compared to 20% for non-data campaigns, resulting in 45% more impressions. Additionally, data-driven approaches generated more and higher quality backlinks that improved relevance.
How data-led campaigns can increase link opportunities
- 11. Across all of our campaigns in 2019: Data led campaigns: 29% average open rate Campaigns with no data: 20% average open rate 45% more eyes on our campaign, than when we dont use this approach
- 12. 47% open rate 40% open rate 36% open rate 36% open rate
- 14. Generate more links per campaign Generate more top tier links Increase number of Follow links Improve the relevance of coverage
- 29. .Ultimately, data helps you increase.link. .opportunities and take back control of your. .linkbuilding..