How digital improve sports organizations
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We help sports organizations to include digital innovation in their transformation. For fans but also for organizations Digital is a must and will ring direct return on experience or return on investment.
How digital improve sports organizations
- 1. . Make a digital step forward Digital in Sports Industry
- 2. Wework as partnerto embracethe newdigitaltechnologies andto delivergreatprojects Creativityusingtechnologyto design and develop smartdigital products. 9 Years ofexpertise 95% Customerretention 100 Employees +350 Digital projects 60 Clients 100% Innovation oriented 10M Turnover 4 Countries in Europe Paris Geneva Brussels Lyon Gdansk
- 3. Apps Motion Messaging platforms Virtual & Augmented Reality IOT TV Voice Assistants CarPlay & Android Auto PWA Innovative apps for all screens Artificial Intelligence
- 4. OTHERSBANK INSURANCE TOURISMMEDIA & TELCO SPORT RETAIL & M-COMMERCE LUXURY We work as a key partner with our customers Our references
- 5. . Make a step forward. Digital in Sports Industry
- 6. .6 The fan experience Internal operations Your Business Allow interactions between fansEnhance the venue experience Enrich the fan contents Flawless ticketing journey Federate the fans Train employees Improve the events logistic Improve productivity Improve internal communication E-learningVirtual Reality Augmented Reality lenses Live content Quizz trivia Voice Geofencing Augmented Reality Content Augmented Reality Cams Social Media Content Serious game Gamification & leaderboard Reverse mentoring Blended learning Ready to share content Content guidelines Help on sponsoring issues Logistics and organization
- 7. . Fan Engagement Team performance Venue optimization Operations Excellence Digital within the Sport Organizations Ecosystem Digital & New technologies 7
- 8. . Technology changes exponentially But organizations change logarithmically Management must choose carefully which changes are adopted. This challenge grows harder with time Time Change Digital is booming, dont be late ! 8
- 10. .10 Fans Ways to improve the fans experience with their favorite sports
- 11. .11 Fluid Fan ExperienceServices Building Operations Signage Concessions Connectivity Access Management Payments Fan Analytics Experiential Activation Transportation & Parking Wayfinding Mobile App Ticketing Design Security Management Constructions Chatbot
- 12. .12 Fluid Fan ExperienceServices Experiential Activation Transportation & Parking Geofencing Data-driven app Ticketing Chatbot Augmented Reality Virtual Reality Beacons
- 13. . How to engage fans and build loyalty ?
- 14. . <<< Raise Brand image and engagement Gather data From consumers Make them advocates Higher Retention Rate Reward most active ones Fans relationship with sport is now more engaging, direct and personalized than ever. They want to be fully immersed and part of the event, even if not there in person. New social connections reinforce the sense of the community before, during and after the event. Fans are a Community.
- 15. .15 Daily challenge and leadboard Daily trivia on different actualities of . the tour de Romandie . Gamification - story mode Create day to day challenges to keep an audience interested during a month long event. Immersive Creates a dedicated place on the app to the experience Awell known UI Development of a instagram stories like feed. Multimedia content Provide a new perspective that allows users to look in every direction
- 16. .16 CHALLENGE THE FAN COMMUNITY 94K played challenges 254.000 visits on timeline 7000 players
- 17. .17 What if Virtual Reality allows you to watch the games of your favorite team as if you were in the stadium ?
- 18. .18 AR experience Chatbot Live-content Quizz / Trivia Result & stats through voice And many more ! Others ways to engage fans
- 19. . How to enrich the venue experience ?
- 20. . <<< Dedicated path forVIP AR guidage through the stadium On-seat services & offers Exclusive contents and offers Seamless experience from booking to the event Enrich the venue experience. Venues are more than a seat with a stadium view, its an immersive and highly emotional experience. The future of entertainment is about real time statistics, live betting, VR and AR viewing experience
- 21. .21 Real time statistics Give real-time statistics about players . . Enrich the venue experience Its more than a seat, its an immersive and emotional experience on venues. Indoor GPS Help people find their way into the stadium and enhance traffic Computer vision Smart cameras To enhance security Beverages and retail offers Provide tailor-made offer to spectators Smart venues
- 22. . The anatomy of the ultimate Fan Experience Sharing selfies from the game In-seat food orders Food and drink offers in or near venue In-stadium seat upgrade Real-time instant replay Interactive trivia and games Retail discounts at local fan shop Public WiFI for pregame/tailgating Interactive navigation Intelligent security monitoring
- 23. .23 What if Augmented Reality would enhance your experience as a spectator ?
- 24. .24 Others ways to enhance venues Geofencing AR content on the field AR Cams Quizz / Trivia Easy to share contents on social media And many more !
- 25. .25 Internal Organization Optimizing the ressources management and operations
- 26. . How to train your staff?
- 27. . <<< Reduce training & travel expenses Experimental Learning Safer & personalised level for high risk situations Higher Retention Rate For optimizing internal training & learning. Benefits of VR training Make the one who is trained at the heart of his training. Cancel the distance from the training ground, it is e field comes to the trained person. Training becomes active & no more passive. Higher Engagement Rate
- 28. .28 Augmented Reality Overlays digitally created content into the users real-world . environment . Virtual Reality Create a digital environment that replace the users real world environment Immersive Creates multi-sensory digital experiences & is delivered through any of these technologies Mixed Reality Blends digital content into the real . world & creates an environment . where both coexist & interact 360属 video Provide a new perspective that allows users to look in every direction Digital Reality
- 29. .29 UEFA VR Training (POC) UEFA must regularly train freelancers who go to the stadiums to check if it is operational before any competition. Tapptic therefore developed a Proof of Concept in virtual reality to show UEFA how it is possible to train these people directly from the headquarters and save on training costs.
- 30. .30 E-learning Serious Game Gamification and leaderboard Reverse mentoring Blended learning And many more ! Others ways to train staff
- 31. . How to streamline your people & stakeholders organization ?
- 32. . Poor support of the user in his daily life Multi-Channel Experience Allow the team to choose how they want to communicate interact but give lot of work to managers. Steps of the team experience with the federation are not linked. No one single point of access for entire organisation Travel Feedback Accommodation Accreditation & Security Daily workflow
- 34. . Optimization of internal team management and task tracking. Mono-Channel Experience To gather the big data that give you opportunities to decrease time & cost organisation. You must apply the knowledge base to integrate interactions across every channel & create truly seamless, personalised experiences Travel Feedback Accommodation Accreditation & Security Daily workflow Yourapp
- 35. . <<< Travel Give access & organise with automation <<< Accommodation Link between accommodation & mission site <<< Accreditation & Security Real time security tracking & effort for check-in/out Daily workflow Flexibility to show all relevant information to the team such as food, or organise communication properly <<< Feedback Multi possibility to give feedback to manager/team Yourapp Mono-Channel Experience
- 36. .36 All-in-one mobile tool to the UEFA staff for events organization. Interactive maps Contacts Accreditations Logisitics UEFA GO
- 38. .38 UEFA Transfer Shuttle app Shuttle drivers app to get ride request and accept/decline them. The app is providing the driver location live and let the admin at UEFA the possibility to assign shifts. The app is developed in React Native technology as it doesnt require an advanced native User Experience.
- 39. .39 E-learning Serious Game Gamification and leaderboard Reverse mentoring Blended learning And many more ! Others ways to streamline your teams training
- 41. . Venue reporting & visualisation Web responsive for universal access. Interactive experience : virtual visit, 3D modelisation. All-in-one platforms to make organization as smooth as possible. Faciltate Federations logistics during an international event. Useful tools for partners Logistics is a huge concern for National Teams and other partners of Federations. Digital tools offers easy features so they get totally independent with events organization. Websites and apps as turnkey solutions to completely and easily manage complicated processes.
- 42. . UEFA Basecamp
- 43. . UEFA UpTop
- 44. .44 Ready to share content Help on sponsoring issues Content guidelines And many more ! Others ways to help feds partners Logistics and organization Mobile & fast reporting
- 45. . In a nutshell What are the key technologies that will shape sport industries?
- 46. .46 What technology did you explore or want to explore?
- 47. . 3 47 How Tapptic can help you
- 48. . The digital synergy. Today's challenge is to place technology in the right place, where it generates business for our customers while ensuring that we meet their needs. 48 BUSINESS USER TECH Sweet spot