How digital marketing accelerates international move
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Digital marketing can accelerate going international by allowing companies to connect resources across borders more easily. When considering going global, companies should think internationally from the start, be aware of potential traps in new markets like underestimating cultural differences, and understand local customer behaviors through research. The best approach is to act locally by communicating value in local terms, localizing content, finding local partners, and using digital marketing to reach customers in other countries.
How digital marketing accelerates international move
- 1. How digital marketing accelerates global digital marketing global opportunities
- 2. Is going international the Why should I do it? Big companies only? When is the best time to go international? the right thing to do?
- 3. Best time: before youyou are ready to go Day 1 in Brazil: #1 Appstore #2 Googleplay #2 Googleplay Limitations due to instability Why? Brazil already expected them!
- 4. International competition Grow fast or die slow Why should I think global? Network effects are a key factor Possible to connect resources It is easy to go international digital marketing global?
- 5. Example of a Brazilian company 2 Technology and know how 1 Development They did it before Brazilian-global company 3 Sales office Development being profitable!
- 6. How to effectivelly make move? make the international move?
- 7. #1 - Choice Market Psychic distance Choice of market Psychic distance Network
- 8. #2 Understand the The trap of numbers Consumer Consumer behaviors Local regulations the new market What is the value? Do not make assumptions.assumptions. Do research
- 9. Trap of psychic distance Only 22% of Canadian retail companies are successful in the USA Reason: cultural differences are greater than they first assumed
- 10. Communicate value Localization #3 - Act Local Digital marketing is an ally Find a local partner
- 11. Summary Connect rosources Think global from Be careful with Understand customers Use digital marketing for rosources from different countries from day 1 with traps of a new market customers and act local Use digital marketing for research and advertising
- 12. Thank you! Erika Alves Ferreira erika@actlocalbr.com