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How Digital Marketing Saved My
Life

THIS IS ME FINISHING HIGHSCHOOL AT
JUST 16

I WENT TO COLLEGE TO STUDY
COMPUTING SCIENCE

I DROPPED OUT OF UNIVERSITY, IT
WASN’T THE RIGHT PATH FOR ME.

BUT STILL KEPT LIVING THE UNIVERSITY
LIFE

I DIDN’T HAVE ANY PASSION, DIRECTION
OR DREAMS

I LOST WEIGHT AND BECAME VERY
UNHEALTHY

“What would you do each day if
you didn’t need to earn money”

REACHED OUT TO MY BIG BRO FOR
ADVICE

IT GOT ME THINKING – “WHAT AM I
INTERESTED IN?”

I WAS ALREADY CREATING DIGITAL
CONTENT WITH MY FRIENDS

AND GOT INTRODUCED TO SEO SO I
COULD RANK IT.

I DECIDED TO COMPLETELY CHANGE MY
LIFE AND COMMIT TO THIS

I MOVED TO DUBLIN CITY TO
WORK & STUDY

Get a qualification in SEO
Get an SEO role with a leading digital
agency
Create and sell my own website

I SET MYSELF SOME PROPER GOALS

I STARTED STUDYING A POST-GRAD IN
SEO

I BEGAN TO BUILD SITES THAT WERE GOING TO
MAKE ME ‘RICH QUICK’ ?

I USED SOCIAL MEDIA TO BUILD
COMMUNITIES FOR MY SITES

ALL MY SITES FAILED BUT I DIDN’T CARE, I WAS
FASCINATED – DID I JUST FIND A PASSION?

I TAPPED INTO MY INTEREST IN FASHION AND
CREATED A MENS FASHION MAGAZINE

I CREATED VIDEO CONTENT,
GUIDES AND BLOG POSTS

I DISCOVERED OPPORTUNITES
WITHIN VIDEO CONTENT

I CONTINUED TO WORK & STUDY
AROUND THE CLOCK

I HIRED WRITERS TO CREATE ADDITIONAL
CONTENT

BRANDS BEGAN TO SEND ME FREE CLOTHES TO
REVIEW ?

FOR A JOBLESS GUY I LOOKED PRETTY GOOD
?

I CLOSELY FOLLOWED & LEARNED
FROM INDUSTRY LEADERS

Get a qualification in SEO
Get an SEO role with a leading digital
agency
Create and sell my own website

I STARTED TO FEEL CONFIDENT IN MY
ABILITY TO HIT GOALS.

I KNEW I COULD DO BIGGER AND
BETTER THINGS

WHICH MEANT LOT’S MORE
WORK ?

FOR ONCE IN MY LIFE I WAS
CONFIDENT IN WHAT I WAS DOING

“When you feel positive
and confident in what you
are doing the world will
reward you”

BROS HIT ME WITH A STATEMENT THAT STUCK

I SCORED A 3 MONTH INTERNSHIP WITH THE
BIGGEST DIGITAL AGENCY IN DUBLIN

THEY THEN TOOK ME ON AS A
SEARCH EXECUTIVE

I RECEIVED MY DIGITAL MARKETING
QUALIFICATION

I BECAME ADWORDS CERTIFIED
I BECAME ANALYTICS CERTIFIED
I BECAME INBOUND CERTIFIED

I WANTED TO REPRESENT THIS
NEW DIRECTION IN MY LIFE

I EXCEEDED ALL THE GOALS I SET MYSELF

THE OPPORTUNITIES THAT
FOLLOWED

I WAS CONTACTED ABOUT ROLES IN
SYDNEY, PERTH AND THE STATES

I HOPPED ONTO A PLANE TO
AUSTRALIA

NOT BEFORE A QUICK FEW MONTHS IN ASIA

STARTED AS AN SEO SPECIALIST
UPON ARRIVAL IN OZ

THANKFUL TO COLLEAGUES, AGENCIES &
INDUSTRY LEADERS

Quotes From Those Who Have
Influenced My Career

DANNY DOVER

“WHY ARE YOU HERE? THE SINGLE MOST
IMPORTANT QUESTION YOU CAN ASK YOURSELF”

RAND FISHKIN

“TELL A STORY, MAKE IT TRUE, MAKE IT
COMPELLING AND MAKE IT RELEVANT”

AVINASH KAUSHIK

“TO GUARENTEE SUCCESS, SPEND 95% OF YOUR TIME DEFINING
THE PROBLEM AND 5% OF YOUR TIME SOLVING IT”

KIERAN FLANAGAN

LEARN BY GETTING SHIT DONE, THE WORST THING
TO HAPPEN IS THAT YOU WILL LEARN SOMETHING!

“FIND YOUR PASSION AND WORK
HARD, THE REWARDS COME IN MAY
FORMS AND COULD SAVE YOUR LIFE”

@colmflanagan24

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How Digital Marketing Saved My Life

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How Digital Marketing Saved My Life

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