How do French Compagnies digitize their business by hacking it (SXSW 2014)
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The document discusses how French firms can digitize their businesses. It notes that French culture has both "Fabers" who are methodical and focused on efficiency, and "Ludens" who are more playful and experimental. It argues that French companies need to embrace their inner Ludens to successfully transform digitally. Examples are given of how large French firms like Renault and BNP Paribas are partnering with startups and investing in incubators to drive digital innovation from within.
How do French Compagnies digitize their business by hacking it (SXSW 2014)
- 1. Emmanuel Fraysse ef@digilian.com How do French firms digitize their business by hacking it ? Emmanuel Fraysse Digital Business Consultant
- 2. Emmanuel Fraysse ef@digilian.com Made in France 束 Invented here 損
- 3. Emmanuel Fraysse ef@digilian.com
- 4. Emmanuel Fraysse ef@digilian.com What is the French Tech Touch (except complaining) ? engineers design creativity lifestyle Dont ask permission, expect forgiveness (Microsoft France) resourcefulness disobey
- 5. Emmanuel Fraysse ef@digilian.com To digitize : change management and Ludens 2 different cultures in every country and among firms Fabers Ludens FABER LUDENS Posture Wise man, very methodical Learner, intuitive Work Effort, dedication, virtue, sacrifice, perfectionism Game, fun, experimentation, risk taking Time Future oriented, planning dedicated Present oriented Pictures Father, engineer, pioneer, hero, chief, referee Leader, child, mercenary Keywords Apply, enforce, structure Create, transform, personalize Dominant imaginary Rationalization, control, power, efficiency, productivity, profitability, excellence Networking, connection, socialization, debate, collaboration, involvement
- 6. Emmanuel Fraysse ef@digilian.com Digital events & safaris
- 7. Emmanuel Fraysse ef@digilian.com Fluid ecosystem Auchan (retailer) + Quirky BNP Paribas (bank) + Ulule Partnerships between big brands and start ups
- 8. Emmanuel Fraysse ef@digilian.com Investing in start ups SNCF (France's national state-owned railway company) & BlaBlaCar (carsharing) Media for equity (Media Group + digital photo services) + +
- 9. Emmanuel Fraysse ef@digilian.com Incubating start ups
- 10. Emmanuel Fraysse ef@digilian.com Internalizing digital culture Chief Digital Officer : Patrick Hoffstetter Digital Factory (Digital team) Renault Academy (In-house Training) Innovation lab (Silicon Valley) Creative People Lab (FabLab) Renault R-link (Embedded tech)
- 11. Emmanuel Fraysse ef@digilian.com New #FrenchTech change agents Focus on Simplon.co (hackers innovation)
- 12. Emmanuel Fraysse ef@digilian.com Towards the biggest startup incubator in the world 30,000m族 in Paris1000 start ups Xavier Niel, French serial entrepreneur
- 13. Emmanuel Fraysse ef@digilian.com The #FrenchTech in action French people are slow getting off the ground BUT, in a second step, they are fast at adopting digital habits Why ? Because France is not a country of evolution Its a country of Revolution. ;o) France is digital #now
- 14. Emmanuel Fraysse ef@digilian.com Business is Digital #Now
- 15. Emmanuel Fraysse ef@digilian.com Site : http://www.businessisdigital.com/ 際際滷share : http://fr.slideshare.net/emmanuelfraysse/ Twitter : @manufraysse efraysse@gmail.com Tel : +33 (0)6 62 04 09 27 Merci #GetConnected Emmanuel Fraysse