How do you build a strong employer brand? (Startup Safary 2016)
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How do you build a strong employer brand? I was invited in the framework of the Athens Startup Safary 2016 to speak about how we have managed to create an attractive and powerful employer brand name at Skroutz, which helps the team recruit the most talented people. Given the chance I was able to discuss and present some of the great ideas and HR practices we have adopted as a technology company.
How do you build a strong employer brand? (Startup Safary 2016)
- 1. Hello! George Dimitriou Head of Marketing & Communications @tsakali_gr
- 3. #How it all began 3 Lots of coffee cups 1 announcement @ insomnia.gr 12 merchants
- 4. #Skroutz today The figures The #1 online shopping webpage in Greece (6 mil. unique visitors / month) 156 million clicks (+22% YoY) 2,300 e-shops (+20%) / 12 mil. products ~6.5 mil. annual turnover (+45% YoY) 4
- 5. #Skroutz Webpage Traffic (monthly basis) 5
- 6. 6 Team 135+ Greece 15 Turkey Offices Skroutz HQ 2.200m2 Alve 200m2
- 7. 7 2005 2015 #Skroutz goes abroad 2013
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- 11. #The startup culture (even when youre way beyond that) Anything is possible mentality Shared purpose Ability to react & shift quickly Collaboration & transparency Autonomy Praise & recognition 11
- 12. 12 #What is the employer brand? Identity Perceptions of stakeholders Reputation Value proposition to employees
- 13. 劉僚竜 "Only hire people smarter than you" 虜留旅 凌 竜旅硫竜硫留旅ﾎ熟: 凌旅 略僚慮凌旅 凌 Skroutz 亮竜 劉凌僚 虜略僚竜旅 竜両僚竜凌 虜留旅 虜留了竜凌 略僚慮凌. 裡竜 竜溜亮留 僚 虜留旅ﾎ, 留僚溜 粒旅留 valuations 虜留旅 虜劉隆侶, 留 亮旅了流凌亮竜 粒旅留 凌 ﾏ 旅略僚竜旅 亮旅留 竜留旅竜溜留 凌 凌 fun factor 竜溜僚留旅 侶亮留僚旅虜竜凌 留 凌,旅隆流凌竜 略了了凌. 13旅ﾏ粒凌 律留龍侶粒竜粒溜凌, CEO & co-Founder, Skroutz #Lead by example
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- 26. 26 #The voice of your people Allow them to tell their stories = your story!
- 27. 27 #Promote your brand culture
- 28. #Our path to success 28 Sustainable business model Excellent working environment Passionate for E-commerce Happy creative people
- 29. #What can you do? 1. Keep your team motivated 2. Encourage extroversion 3. Tell your story in an authentic way 4. Focus on the attractive & compelling attributes of your company 5. Be consistent 6. Celebrate successes 7. Embrace your communities 29
- 30. #Key takeaways 30 1. Employer & commercial brand go hand-in-hand 2. Employees are your strongest ambassadors or biggest critics 3. Workplace = happiness factor 4. Staying true, relevant, distinctive & aspirational is what defines your culture 5. Your greatest weapons: word-of-mouth & good will
- 31. 31 Stay focused. Dont be afraid to have a voice!Lets be honest Building a strong employer brand is hard work. Damn hard work.
- 32. Thank you!