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How effective is the combination of your main

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Daniel Hickey
Daniel Hickey

This document summarizes and analyzes the effectiveness of combining main and ancillary texts for a marketing campaign. It discusses the design of an advertisement and digipak for a band. The advertisement features a "Sad Robot" motif in a comic style to appeal to late teens and young adults. It uses a black, white, and red color scheme for simplicity and recognition. This scheme is continued in the digipak to create familiarity with the main music product. The goal was to effectively promote the band to its target audience through consistent, symbolic visual branding across marketing materials.

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How effective is the combination of your main and ancillary texts? Daniel Hickey
Advert We wanted to create a distinctive style. From our target audience research we created something that was simple, recognisable and symbolic. With our theme of black, white and red, we created this (see right). Our advert includes out Motif, the Sad Robot, which is in fact the name of our chosen band. We chose, that with our target audience of late teens and young adults, a stylistic choice would be a comic style artwork for our piece, and that our image is simplistic but effective. With this our target audience could relate to the artwork. We thought the glowing affect gave a sense of being at the show like the spot lights on the star. The largely dark and contrastive black and white here also relate to our main product, where our music video uses high-key lighting and mainly black costumes with the exception of our drummer who wears a red t-shirt. Our colour scheme shares connotations of passion, mysteriousness and an urban/retro feel about it.
digipak Our digipak continues our theme of black, white and red as said before. We wanted to create as many familiarities with the main product as possible, and specifically in this we made the glow effect much stronger on the front cover of the album.

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How effective is the combination of your main

  • 1. How effective is the combination of your main and ancillary texts? Daniel Hickey
  • 2. Advert We wanted to create a distinctive style. From our target audience research we created something that was simple, recognisable and symbolic. With our theme of black, white and red, we created this (see right). Our advert includes out Motif, the Sad Robot, which is in fact the name of our chosen band. We chose, that with our target audience of late teens and young adults, a stylistic choice would be a comic style artwork for our piece, and that our image is simplistic but effective. With this our target audience could relate to the artwork. We thought the glowing affect gave a sense of being at the show like the spot lights on the star. The largely dark and contrastive black and white here also relate to our main product, where our music video uses high-key lighting and mainly black costumes with the exception of our drummer who wears a red t-shirt. Our colour scheme shares connotations of passion, mysteriousness and an urban/retro feel about it.
  • 3. digipak Our digipak continues our theme of black, white and red as said before. We wanted to create as many familiarities with the main product as possible, and specifically in this we made the glow effect much stronger on the front cover of the album.