Social media has changed the world by allowing people to connect on a global scale, network for both social and business purposes through platforms like Facebook, Twitter, LinkedIn and Instagram, and learn about different cultures by creating social links between diverse groups of people worldwide. The latest statistics show that in 2020 there were 3.96 billion active social media users globally, a significant increase from 2.07 billion users in 2015, demonstrating how social media has expanded relationships worldwide.