How I think about Digital (Digital is like Retail)
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The document discusses the similarities between digital and retail experiences. It notes that considerations for retail, like signage, products, sales, and driving traffic are very similar to online experiences. It also likens the web to a mall and notes that digital experiences can be like the front entrance or back warehouse sections of Ikea, depending on the site's design and function.
How I think about Digital (Digital is like Retail)
- 1. Im going to tell you how I think about digital http://flickr.com/photos/jonathanclark/437750047/
- 2. Digital vs Retail Digital is like retail http://flickr.com/photos/markjsebastian/1433279207/
- 3. Someone has to make all this happen! http://flickr.com/photos/jason_coleman/92375346/
- 4. Entry experience Signage & Language Products Product placement Sales & Services Considerations of retail are very similar to online Driving store traffic Increasing basket size Brand Trial Specials & Offers
- 5. Sometimes its like the front bit of Ikea Sometimes its like the back bit of Ikea http://flickr.com/photos/h19/1435228335/ http://flickr.com/photos/brisan/1305199679/
- 6. The web is like a mall http://flickr.com/photos/jaevus/845178421/