Jeffrey Halcom found success through taking risks to start his own advertising agency, Zoom Advertising, which has now thrived for over 20 years in Chicago's automotive retail market. He recognizes the importance of having a passionate team with great ideas to execute and achieve the best results. In his spare time, Jeffrey enjoys hobbies like playing guitar and hockey. Each person's definition of success may differ, but taking chances and pursuing one's passions can help one discover their own version of success.