How Leaders Share Ideas to Design the Future
0 likes89 views
David Gray and Melissa Daimler each gave 6 minute presentations on the future of work. The document discusses how they prepared for their short form keynotes by using a storyboard approach with 3 main topics: (1) the big picture of where we are now and where we are going, (2) current skills/resources and what can be built, and (3) examining the market timing, opportunity, and impact. It then describes how they composed their messages using 7 slides to take the audience on a journey illustrating the current problem, envisioned future, available resources, possible outcomes, urgency, potential impact, and an invitation for participation.
How Leaders Share Ideas to Design the Future
- 1. David Gray and Melissa Daimler each gave a 6 minute presentation about the future of work. Heres how we prepared them for their short form keynote. Sharing an Idea
- 2. We use a storyboard to help organize and curate content. The storyboard begins with three main topics: (1) Big Picture illustrates the journey, highlighting where we are now and where we are going (2) Skills / Resources is a conversation about what we have today, and what are able to build or create. (3) Market is the examination of the timing, opportunity, and impact. Composing the Message
- 3. 際際滷 1 illustrates where we are today. Speci鍖cally, it highlights a problem that exists today, and the negative emotions that the audience may be experiencing. President Kennedy highlighted that the United States was failing in their world leadership, having fallen behind in the Space Race. Where are we now?
- 4. Where are we going? 際際滷 2 illustrates where we are going. This is a snapshot of the future, a picture that will connect with the hearts and minds in your audience. President Kennedy envisioned an American astronaut planting the U.S. Flag on the surface of the moon.
- 5. What resources do we have? 際際滷 3 illustrates the resources that you have to execute your idea. They can include world class talent, intellectual property, funding, and partnerships. President Kennedy highlighted the incredible amount of scienti鍖c manpower, and funding for salaries, plants, laboratories and infrastructure.
- 6. What can we do? 際際滷 4 illustrates a range of possible outcomes when these resources are fully deployed. President Kennedy list of outcomes included: our leadership in science and industry, our hopes for peace and security and becoming the worlds leading space-faring nation
- 7. Why Now? 際際滷 5 highlights the importance of the present moment. Ideas are always live in the future unless we attach some measure of urgency and importance. President Kennedy stated The vows of this Nation can only be ful鍖lled if we in this nation are 鍖rst, and, therefore, we intend to be 鍖rst.
- 8. What Impact will we have? 際際滷 6 illustrates the impact of your idea, both immediate and long term. President Kennedy shared that the ripples in society would extend far and wide. He believed that the achievements by NASA would create long-term bene鍖ts for industry, medicine, and education.
- 9. The Heroic Invitation 際際滷 7 is an invitation for the audience to participate: Three speci鍖c invitations are: (1) Money = Revenue, Grants, Donations (2) Support = Partnerships, Sponsorships, World-Class talent (3) Reputation = Word of mouth, articles, news coverage President Kennedy helped to generate over $1.2B in funding, to assemble a team of world-class scientists, and create the reputation of world leaders in science and industry.
- 10. The Final Presentation This 7 slide framework takes the audience on a journey into your vision for the future. Apply this framework into the next time you share your idea!