How many of you have a social networking
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This document discusses interactive TV, how it is being marketed through new products and benefits for marketers, and provides an example from Samsung. Interactive TV connects TVs to the internet and social media, allowing for advanced advertising, learning about customers, and customized services. It is seen as a win-win situation for service providers. The future of interactive TV includes increased social networking and interactive programming delivered through TV broadcasters.
How many of you have a social networking
- 3. 1. What is Interactive TV? 2. How is it being marketed? - New Products - Marketers Benefits 3. Samsung Example 4. Future Technologies 5. Conclusion
- 5. By using digital TV services: ? Global services, satellite and cable. ? It offer on Broadband connection and mobiles ? Via computers ? Internet
- 6. ? Driving traffic and increasing sales. ? Advanced advertising spots (pop-up overlays)
- 7. ? Profitable tool to learn about their customers, ? Build connections ? Customize services. ? Service providers: ¡°WIN WIN SITUATION¡±
- 9. - Connect TV with internet - Social media communications Network: Youtube, Twitter, Facebook, Pinterest
- 10. ? Old vs. New - Increased socializing and networking - Interactive TV based programming - Innovation from TV Broadcasters
- 12. Questions? Tweet #ITV111