How Marketers will be Real Social Superstars
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The document discusses how marketers can become "social superstars" by moving beyond just using social media for marketing and engagement. It argues they should instead use social media data and relationships to create unique customer experiences across all channels and integrate social media more fully into their overall business strategy and employee experiences. Doing so can provide valuable social interaction data and deep trust from consumers who feel understood, building marketers into true "change factors" and leaders of social innovation and business transformation.
How Marketers will be Real Social Superstars
- 1. HOW MARKETERS WILL BE REAL SOCIAL SUPERSTARS photo by Ramon Vaquero
- 2. Your Facebook page has many fans... and digital team tells you that engagement is always high photo by Roberto Portella
- 3. Your analytics dashboard says "viral conversations" on Twitter create a volume of emotions photo by Larry Hamill
- 4. and just a few minutes ago you had a great idea about Instagram photo by Rui Caria
- 5. Everything seems good. However, this is not a complete view of what you can achieve in social media photo by Colors Tokito
- 6. Should we re-examine the meaning of social as a source of data that will help build relationships? photo by Colors Tokito
- 8. NOT JUST MARKETING !
- 9. WHY ?
- 10. Because the definition of social media from the marketing perspective is not the forest; its just the tree. photo by Don Farral
- 11. People have started distancing themselves from anything reminding them of marketing, communications or customer service photo by Drew Reynolds
- 12. Meanwhile these and even more are what create the total experience of the brand, because photo by Arnaldo Medeiros
- 13. The interesting part begins when you use social media data in order to create unique experiences on any possible channel photo by massimo margagnoni
- 14. This should be considered as the future of marketing photo by martin rak
- 15. Assuming you are a brand that holds the secrets of social media is not enough photo by juan devillalba
- 16. Nothing social is some sort of professional expertise photo by yusuke sakai
- 17. Its the way companies should be run photo by yusuke sakai
- 18. It should be a part of business strategy, integrated with CRM, because photo by yusuke sakai
- 19. The brand and the employee experience provide specific R.O.I photo by owen smith
- 20. HOW ?
- 21. By energizing the brands after motivating employees to socially engage both in and out of the company photo by marcus hausser
- 22. AT LEAST THE REWARD IS...
- 23. Valuable social interaction data, deep trust from consumers feeling that they are understood, counted upon and included in planning photo by amin roshan afshar
- 24. BUT WHAT IS THE KEY FOR THIS ?
- 25. Our transformation from social media expert to a Change factor photo by leon leijdekkers
- 26. Because Social Media is the future of business tranformation photo by Tokito colors
- 27. And marketers who lead social innovation will be the real social superstars photo by Ramon Vaquero
- 28. THANK YOU prepared by Giorgos Anastasiou http://www.avakon.com/