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How much is my company worth?
The importance of valuation
eureeca.com
 Valuation is the total price of a company at a specific point in
time
 In short, your company is worth what an investor is willing to
pay for it (ie what the market says its worth)
What is Valuation?
eureeca.com
When should you valuate business?
 Entrepreneurs will look to valuate their company prior to raising
funds, as the amount you want to raise determines valuation
 Raise just enough to achieve next milestone, and then come
back with higher valuation
 Entrepreneurs should approach the negotiating table with a
well formulated and supported valuation.
eureeca.com
Why is it so Difficult?
 Valuation is more an art than a science
 While there are commonly used methods to estimate company
value, rarely if ever are they the official Valuation of the
company
eureeca.com
Why is it so Difficult?
 Due to the factors mentioned earlier (market, industry
comparisons, company performance, etc), valuation is very
volatile and unpredictable
 Raising money puts a very un-ambiguous stamp of worth on
what youve worked so hard to create
eureeca.com
Difficulties for Early-stage Businesses
 For Early-stage businesses (which are almost always
private), this is even more difficult:
Lack of historical data
Lack of effective comparables (reporting and like-to-like)
Lack of proof of concept
eureeca.com
 A lot of it comes down to negotiation
 The market wants a winner  its your job to convince the
investor that their investment can lead to exponential growth
Difficulties for Early-stage Businesses
eureeca.com
Bottom Line
 Be reasonable  value comes in with investment, so doesnt
matter what numbers say, its about market validation 
 No point valuing yourself high if no one invests in you
eureeca.com
Q&A
eureeca.com
Valuation Methods
 Comparables/Multiples
 Discounted Cash Flow (DCF)
 Cost to Duplicate
 Berkus
eureeca.com
Method 1: Market Multiple (Comparables)
 The market multiple approach values the company against
recent acquisitions of similar companies in the market.
 This method is a VC favourite, as it gives them a good idea of
what the market is willing to pay for the company
eureeca.com
Market Multiple (Comparables)
 First, you find a list of the closest companies to you
 i.e. industry, size, market performance
 A multiple is then assigned based on financial figures, such as:
EV/Sales
EV/EBITDA
eureeca.com
Market Multiple (Comparables)
eureeca.com
Market Multiple (Comparables)
 Advantages:
Accurate and indicative of market demand
This gets us closest to the answer above that valuation is
what the market will pay.
eureeca.com
Market Multiple (Comparables)
 Disadvantages:
Difficult to find close multiples for early stage companies
Private companies do not disclose figures
eureeca.com
Method 2: Discounted Cash Flow Method
 The value of a company today is equal to the present value of
the future cash flows discounted at a rate that reflects the
riskiness of those cash flows.
eureeca.com
Discounted Cash Flow Method
 In English, this means a company is worth today what it can
potentially achieve tomorrow.
eureeca.com
 Relies on the Time Value of Money principle, which assumes
that a dollar today is worth more than a dollar tomorrow
Discounted Cash Flow Method
eureeca.com
Discounted Cash Flow Method
eureeca.com
Discounted Cash Flow Method
Step 1: Forecast finance projections
eureeca.com
Discounted Cash Flow Method
 Step 2:
 Determine discount rate
 This is based on risk and potential return of the business:
 For early-stage businesses this tends to range from 20 - 50%
eureeca.com
Discounted Cash Flow Method
Step 3: Apply formula
eureeca.com
Discounted Cash Flow Method
 Advantages:
Allows a company to value itself based on its future potential
For companies with no comparables or tangible assets
eureeca.com
Discounted Cash Flow Method
 Disadvantages:
A very volatile method
Forecasting is often inaccurate
eureeca.com
Q&A
eureeca.com
Method 3: Cost to Duplicate
 Assumes a company is worth how much it would cost to build
another company just like it from scratch.
 The idea is that a smart investor wouldn't pay more than it
would cost to duplicate.
eureeca.com
 Were in the shoe making business:
 $250,000 for 18 months development
 $50,000 equipment
 $150,000 labor costs
 Therefore, it would cost $450k to duplicate
Cost to Duplicate
eureeca.com
Cost to Duplicate
 An example of this is the Yahoo purchase ($164m) of Maktoob
 They bought it because it would take 18 months to build Arabic
functionality
eureeca.com
Cost to Duplicate
 Advantages:
Easy and quick
 Disadvantages:
Unreliable when it comes to intangible assets
Doesnt measure the potential of the business
eureeca.com
Method 4: Stage (Berkus)
 Values company based on the venture's stage of commercial
development
 The further the company has progressed along the development
pathway, the lower the its risk and the higher its value.
eureeca.com
Method 4: Stage (Berkus)
 Often used by angel investors
 Quick, rough-and-ready range of company value
eureeca.com
Stage (Berkus)
 Quality of the Management Team
 The soundness of the idea
 Whether there is a working prototype
 The Quality of the Board
 Product Rollout / Sales
eureeca.com
Stage (Berkus)
 A valuation-by-stage model might look something like this:
eureeca.com
 Advantage:
Quick and easy
Checklist
 Disadvantage:
Overly simplistic and generic
Stage (Berkus)
eureeca.com
Q&A
eureeca.com
So What Can You Do?
eureeca.com
Combine
 DCF = 1,000,000
 Multiples = 750,000
 Berkus = 1,500,000
 Duplicate = 500,000
 Take an average: $900,000
eureeca.com
Tell a good story
 A valuation is only as good as you can sell it  an investor is
really interested in what a business can become rather than
what it is now.
eureeca.com
A final takeaway
 Be reasonable  value comes in with investment, so doest
matter what numbers say, its about market validation
 Valuation is also contingent on the terms  more generous
terms can yield a higher valuation.
eureeca.com
Q&A
eureeca.com
Thanks for attending. We hope you enjoyed it.

(Dont forget to fill in the four-question survey.)

More Related Content

How much is my business worth the importance of valuation

  • 1. eureeca.com How much is my company worth? The importance of valuation
  • 2. eureeca.com Valuation is the total price of a company at a specific point in time In short, your company is worth what an investor is willing to pay for it (ie what the market says its worth) What is Valuation?
  • 3. eureeca.com When should you valuate business? Entrepreneurs will look to valuate their company prior to raising funds, as the amount you want to raise determines valuation Raise just enough to achieve next milestone, and then come back with higher valuation Entrepreneurs should approach the negotiating table with a well formulated and supported valuation.
  • 4. eureeca.com Why is it so Difficult? Valuation is more an art than a science While there are commonly used methods to estimate company value, rarely if ever are they the official Valuation of the company
  • 5. eureeca.com Why is it so Difficult? Due to the factors mentioned earlier (market, industry comparisons, company performance, etc), valuation is very volatile and unpredictable Raising money puts a very un-ambiguous stamp of worth on what youve worked so hard to create
  • 6. eureeca.com Difficulties for Early-stage Businesses For Early-stage businesses (which are almost always private), this is even more difficult: Lack of historical data Lack of effective comparables (reporting and like-to-like) Lack of proof of concept
  • 7. eureeca.com A lot of it comes down to negotiation The market wants a winner its your job to convince the investor that their investment can lead to exponential growth Difficulties for Early-stage Businesses
  • 8. eureeca.com Bottom Line Be reasonable value comes in with investment, so doesnt matter what numbers say, its about market validation No point valuing yourself high if no one invests in you
  • 10. eureeca.com Valuation Methods Comparables/Multiples Discounted Cash Flow (DCF) Cost to Duplicate Berkus
  • 11. eureeca.com Method 1: Market Multiple (Comparables) The market multiple approach values the company against recent acquisitions of similar companies in the market. This method is a VC favourite, as it gives them a good idea of what the market is willing to pay for the company
  • 12. eureeca.com Market Multiple (Comparables) First, you find a list of the closest companies to you i.e. industry, size, market performance A multiple is then assigned based on financial figures, such as: EV/Sales EV/EBITDA
  • 14. eureeca.com Market Multiple (Comparables) Advantages: Accurate and indicative of market demand This gets us closest to the answer above that valuation is what the market will pay.
  • 15. eureeca.com Market Multiple (Comparables) Disadvantages: Difficult to find close multiples for early stage companies Private companies do not disclose figures
  • 16. eureeca.com Method 2: Discounted Cash Flow Method The value of a company today is equal to the present value of the future cash flows discounted at a rate that reflects the riskiness of those cash flows.
  • 17. eureeca.com Discounted Cash Flow Method In English, this means a company is worth today what it can potentially achieve tomorrow.
  • 18. eureeca.com Relies on the Time Value of Money principle, which assumes that a dollar today is worth more than a dollar tomorrow Discounted Cash Flow Method
  • 20. eureeca.com Discounted Cash Flow Method Step 1: Forecast finance projections
  • 21. eureeca.com Discounted Cash Flow Method Step 2: Determine discount rate This is based on risk and potential return of the business: For early-stage businesses this tends to range from 20 - 50%
  • 22. eureeca.com Discounted Cash Flow Method Step 3: Apply formula
  • 23. eureeca.com Discounted Cash Flow Method Advantages: Allows a company to value itself based on its future potential For companies with no comparables or tangible assets
  • 24. eureeca.com Discounted Cash Flow Method Disadvantages: A very volatile method Forecasting is often inaccurate
  • 26. eureeca.com Method 3: Cost to Duplicate Assumes a company is worth how much it would cost to build another company just like it from scratch. The idea is that a smart investor wouldn't pay more than it would cost to duplicate.
  • 27. eureeca.com Were in the shoe making business: $250,000 for 18 months development $50,000 equipment $150,000 labor costs Therefore, it would cost $450k to duplicate Cost to Duplicate
  • 28. eureeca.com Cost to Duplicate An example of this is the Yahoo purchase ($164m) of Maktoob They bought it because it would take 18 months to build Arabic functionality
  • 29. eureeca.com Cost to Duplicate Advantages: Easy and quick Disadvantages: Unreliable when it comes to intangible assets Doesnt measure the potential of the business
  • 30. eureeca.com Method 4: Stage (Berkus) Values company based on the venture's stage of commercial development The further the company has progressed along the development pathway, the lower the its risk and the higher its value.
  • 31. eureeca.com Method 4: Stage (Berkus) Often used by angel investors Quick, rough-and-ready range of company value
  • 32. eureeca.com Stage (Berkus) Quality of the Management Team The soundness of the idea Whether there is a working prototype The Quality of the Board Product Rollout / Sales
  • 33. eureeca.com Stage (Berkus) A valuation-by-stage model might look something like this:
  • 34. eureeca.com Advantage: Quick and easy Checklist Disadvantage: Overly simplistic and generic Stage (Berkus)
  • 37. eureeca.com Combine DCF = 1,000,000 Multiples = 750,000 Berkus = 1,500,000 Duplicate = 500,000 Take an average: $900,000
  • 38. eureeca.com Tell a good story A valuation is only as good as you can sell it an investor is really interested in what a business can become rather than what it is now.
  • 39. eureeca.com A final takeaway Be reasonable value comes in with investment, so doest matter what numbers say, its about market validation Valuation is also contingent on the terms more generous terms can yield a higher valuation.
  • 41. eureeca.com Thanks for attending. We hope you enjoyed it. (Dont forget to fill in the four-question survey.)