Company valuations play an integral role in the development of an early-stage business or SME, and they carry significant implications for businesses that are in the process of raising capital. As such, we at Eureeca would like to shed some light on the valuation process and its importance for growing businesses.
Questions to be addressed:
What influences a company's valuation?
How does a company valuation affect the funding raising process?
What methods are available for determining my company's value?
At what point should I attempt to valuate my business?
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How much is my business worth the importance of valuation
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Valuation is the total price of a company at a specific point in
time
In short, your company is worth what an investor is willing to
pay for it (ie what the market says its worth)
What is Valuation?
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When should you valuate business?
Entrepreneurs will look to valuate their company prior to raising
funds, as the amount you want to raise determines valuation
Raise just enough to achieve next milestone, and then come
back with higher valuation
Entrepreneurs should approach the negotiating table with a
well formulated and supported valuation.
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Why is it so Difficult?
Valuation is more an art than a science
While there are commonly used methods to estimate company
value, rarely if ever are they the official Valuation of the
company
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Why is it so Difficult?
Due to the factors mentioned earlier (market, industry
comparisons, company performance, etc), valuation is very
volatile and unpredictable
Raising money puts a very un-ambiguous stamp of worth on
what youve worked so hard to create
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Difficulties for Early-stage Businesses
For Early-stage businesses (which are almost always
private), this is even more difficult:
Lack of historical data
Lack of effective comparables (reporting and like-to-like)
Lack of proof of concept
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A lot of it comes down to negotiation
The market wants a winner its your job to convince the
investor that their investment can lead to exponential growth
Difficulties for Early-stage Businesses
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Bottom Line
Be reasonable value comes in with investment, so doesnt
matter what numbers say, its about market validation
No point valuing yourself high if no one invests in you
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Method 1: Market Multiple (Comparables)
The market multiple approach values the company against
recent acquisitions of similar companies in the market.
This method is a VC favourite, as it gives them a good idea of
what the market is willing to pay for the company
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Market Multiple (Comparables)
First, you find a list of the closest companies to you
i.e. industry, size, market performance
A multiple is then assigned based on financial figures, such as:
EV/Sales
EV/EBITDA
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Market Multiple (Comparables)
Advantages:
Accurate and indicative of market demand
This gets us closest to the answer above that valuation is
what the market will pay.
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Method 2: Discounted Cash Flow Method
The value of a company today is equal to the present value of
the future cash flows discounted at a rate that reflects the
riskiness of those cash flows.
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Discounted Cash Flow Method
In English, this means a company is worth today what it can
potentially achieve tomorrow.
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Relies on the Time Value of Money principle, which assumes
that a dollar today is worth more than a dollar tomorrow
Discounted Cash Flow Method
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Discounted Cash Flow Method
Step 2:
Determine discount rate
This is based on risk and potential return of the business:
For early-stage businesses this tends to range from 20 - 50%
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Discounted Cash Flow Method
Advantages:
Allows a company to value itself based on its future potential
For companies with no comparables or tangible assets
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Method 3: Cost to Duplicate
Assumes a company is worth how much it would cost to build
another company just like it from scratch.
The idea is that a smart investor wouldn't pay more than it
would cost to duplicate.
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Were in the shoe making business:
$250,000 for 18 months development
$50,000 equipment
$150,000 labor costs
Therefore, it would cost $450k to duplicate
Cost to Duplicate
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Cost to Duplicate
An example of this is the Yahoo purchase ($164m) of Maktoob
They bought it because it would take 18 months to build Arabic
functionality
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Cost to Duplicate
Advantages:
Easy and quick
Disadvantages:
Unreliable when it comes to intangible assets
Doesnt measure the potential of the business
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Method 4: Stage (Berkus)
Values company based on the venture's stage of commercial
development
The further the company has progressed along the development
pathway, the lower the its risk and the higher its value.
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Method 4: Stage (Berkus)
Often used by angel investors
Quick, rough-and-ready range of company value
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Stage (Berkus)
Quality of the Management Team
The soundness of the idea
Whether there is a working prototype
The Quality of the Board
Product Rollout / Sales
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Combine
DCF = 1,000,000
Multiples = 750,000
Berkus = 1,500,000
Duplicate = 500,000
Take an average: $900,000
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Tell a good story
A valuation is only as good as you can sell it an investor is
really interested in what a business can become rather than
what it is now.
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A final takeaway
Be reasonable value comes in with investment, so doest
matter what numbers say, its about market validation
Valuation is also contingent on the terms more generous
terms can yield a higher valuation.