How Obama Won: 10 Marketing Lessons
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Obama's road to the Whitehouse was an incredible one. It was also one which has a lot of lessons for marketers, both on & offline. This presentation aims to pull out 10 of those.
How Obama Won: 10 Marketing Lessons
- 1. How Obama Won America
- 2. Its been the most amazing journey In 2000 Barack could not even get a pass for the Democratic Convention but in 2004 he gave a single speech that struck a cord and had a piece of remarkable good fortune that saw him elected to the Senate, but a freshman & the only African American in the chamber
- 3. Who created a message and built a machine
- 4. Which achieved remarkable results 365 electoral votes 66% of the under 30 vote 68% of first-time voters 66% of Hispanic voters 69.4 million voters for Obama 56% of women 50% of men
- 5. The Electoral College map only tells half the story
- 6. And heres how he got there
- 7. 10 Marketing Communication Lessons
- 8. A clear, simple message
- 9. 油
- 10. Personal stories
- 11. 油
- 12. Camp Obama
- 13. The power of positivity
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- 15. At the core, Obamas best message has always been this: He is unconnected with the tired old fights that constrict our politics. David Brooks, NY Times 26 August 2008, from the Denver Convention
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- 17. Dont obsess over the competition
- 18. Money talks
- 19. Total raised $1bn Obama $640m In September $150m Ave cost per vote $10.32
- 20. TV isnt dead
- 21. 油
- 22. TV spend in Oct $100m 30 infomercial $5m Viewers 30m
- 23. Talent imitates
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- 30. Embrace Media, New & Old
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- 34. Wordle.net representation of Altogether Digital homepage
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- 36. Build viral into your contents DNA
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- 38. 油
- 39. Let go of your brand
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- 49. Thank You
- 50. Thank you
- 51. 油