How Old Spice Mesmerized, Caressed, Made Love To… And Hacked The Social Graph
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Portfolio Center Students (and others!), Here is my presentation on Old Spice and what tactics they used to blow up on the interwebs in just two days. If you have questions or comments, add them at and I'll reply. Thanks for attending!
How Old Spice Mesmerized, Caressed, Made Love To… And Hacked The Social Graph
- 1. Hack it! Marketing To The Social Graph@naveed_l / naveedl.tumblr.com / piryx.com
- 4. How Old Spice Mesmerized, Caressed, Made Love To… and Hacked The Social Graph
- 5. In Two Days15 Million + YouTube Views1/2 Million +Facebook Fans68,000 +Twitter Followers
- 6. 50 Million Impressions$1.4 MillionBroadcast TV$50KPromoted Tweets
- 7. “ It just gives you a glimpse of where the world is going…”Patrick Picheette, Google CFO
- 8. InputTV CommercialOld Spice WebsiteYouTube ChannelPromoted Tweet
- 9. OutputBlog PostingsTwitter RepliesVideo CommentsFacebook Likes
- 10. It’s All In The FlowInterwebInputOutput
- 11. InputVideo ResponsesTwitter RepliesFacebook UpdatesDigg Submission
- 12. Good Ole’ Days
- 13. Look Ma, We’re Integrated!“Thanks John! Buy Old Spice!”“Hey, Cool Video!”JohnOld Spice
- 15. Sucker 1: Perez Hilton
- 16. Sucker 1: Perez Hilton
- 17. Sucker 2: Kevin Rose
- 18. Sucker 2: Kevin Rose
- 19. Sucker 3: Ashton Kutcher
- 20. Sucker 3: Ashton Kutcher
- 21. Sucker 4: 4chan
- 22. Sucker 4: 4chan
- 23. Sucker 5: Joe Blow
- 24. Sucker 5: Joe Blow
- 26. Don’t Steal… BuildDude, Who JackedMy Idea?
- 27. The Spectrum
- 28. “These tools don't get socially interesting until they get technologically boring. It isn't when the shiny new tools show up that they are used to start permeating society, it's when everyone is able to take them for granted...”Clay Shirky, Smart Dude From A TED Video
- 29. In The Year 2012…Everything Is SocialPersonalized Experiences, Gaming, Rewards, AdvertisingEverything Is MobileAccessible, Global, Cheap, Native Apps, HTML5Everything Is ConnectedAPIS, OpenID, Shared Connections, Data Portability, Google TVEverything Is TrackedAnalytics, Behavioral, Contextual
- 30. Your Turn!Get In A GroupGroups Of 5, 45 Minutes Of CollaborationSelect A BrandChoose A Brand You Want To Apply Input And Output Flow ToSelect A ProductChoose A Product For The Brand, Launch It, Refresh It, WhateverAnd Hack It!In 10 Minutes, Walk Us Through Your Hack And Discuss
- 31. Questions?