How our attitude toward email has changed?
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'Mobile has reprogrammed our brains. How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland. #mobile #email #mobilemindshift
How our attitude toward email has changed?
- 1. Mobile has reprogrammed our brains. How our attitude toward email has changed? Monika Mikowska mobee dick
- 3. mobimoni #MailMyDay Cyborg A person whose physiological functioning is aided by or dependent upon a mechanical or electronic device Dictionary.com
- 4. The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need. Mobile has reprogrammed your customers brains. mobimoni #MailMyDay Forrester Research
- 6. Umbrella
- 7. Google Now
- 8. mBank mobimoni #MailMyDay One-tap access to apps main feature
- 10. The more the better. The faster the better. mobimoni #MailMyDay
- 11. mobimoni #MailMyDay Apigee, 2013 mobile app behavior survey
- 12. mobimoni #MailMyDay IDC and Facebook Always Connected (August 2013)
- 13. mobimoni #MailMyDay 74% of smartphone owners check email on their devices. Gartner, Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices (2012)
- 14. mobimoni #MailMyDay 28% of email users check email only on their mobile device. My.com E-mail usage research (July 2014)
- 15. Reading email is much more common on smartphones than making calls Adobe, 2013 Digital Publishing Report: Retail Apps & Buying Habits
- 16. mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)
- 17. mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)
- 18. mobimoni #MailMyDay 57% Apigee, Mobile App Behavior survey (2013) of smartphone users said that email is a smartphone app they cant go without - not even for one day.
- 19. mobimoni #MailMyDay 74% of email users check emails as first thing in the morning. My.com E-mail usage research (July 2014)
- 20. mobimoni #MailMyDay 56% of email users check emails as last thing before sleep. My.com E-mail usage research (July 2014)
- 21. mobimoni #MailMyDay 63% of email users read emails as during the weekend. Apsis The email Barometer, Email on mobile devices (2013)
- 22. mobimoni #MailMyDay 68% My.com E-mail usage research (July 2014) of email users want to know about new messages in the moment they hit their mobile Inbox, so they turn on push notifications.
- 23. So we do really love mobile email, huh?
- 24. mobimoni #MailMyDay 45% of email opens occured on mobile, 36% on desktop and 19% in a webmail client. Adestra Top 10 email clients (March 2015)
- 25. mobimoni #MailMyDay 54% Yahoo Evolution of Conversations in the Age of Email Overload (April 2015) faster from phones than from desktop. Average reply time from mobile: 28 minutes. From tablets: 57 minutes, from desktops: 62 minutes.
- 26. mobimoni #MailMyDay 60% Yahoo Evolution of Conversations in the Age of Email Overload (April 2015) shorter from phones than from desktop. Average length on mobile: 20 words. From tablets: 27 words, from desktops: 60 words.
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- 32. mobimoni #MailMyDay Stewart Butterfield the founder of Slack unread emails: 16,000
- 34. mobimoni #MailMyDay Email 2015: 108.7 billion emails sent and received per day 2018: 139.4 billion emails sent and received per day Radicati Group
- 35. mobimoni #MailMyDay LiveClicker and The Relevancy Group Exploring the Benefits Real-Time Email Driving Marketing Effectiveness (2015)
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- 41. mobimoni #MailMyDay 1/3 McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies (2012) of our workweek is needed to manage all emails.
- 42. mobimoni #MailMyDay As the email load increases, users reply to a smaller fraction of their emails. Yahoo, Evolution of Conversations in the Age of Email Overload (April 2015)
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- 45. Checking work email out of hours can dramatically increase your stress level.
- 46. Answering work emails at night makes you bad at work the next day.
- 47. mobimoni #MailMyDay 62% Pew Research Centre American Trends Panel survey (October 2014) of smartphone owners have used their phone to look up information about a health condition.
- 49. 1. Wypisujcie si z newsletter坦w. 2. Komunikacj firmow prowad添cie przez inne kanay. 3. Usucie klienta poczty ze swojego ekranu g坦wnego na telefonie. 4. Wyczcie notyfikacje w aplikacjach pocztowych. I innych :) 5. Powstrzymajcie si przed sprawdzaniem majli wieczorami i w weekendy. 6. Wczajcie tryb samolotowy w nocy. 7. Zmiecie tre autoresponder坦w. 8. Rest more! Without smartphone, obviously :) We did get crazy. mobimoni #MailMyDay How to survive in the era of email overload? 1. Unsubscribe from all marketing emails. 2. For internal communication move to other apps. 3. Move the email icon to the nested group on the last page. 4. Turn off notifications in email app. And other apps :) 5. Do not check email at the evenings and during weekends. 6. Turn on airplane mode for the whole night. 7. Change your autoresponder template & delete all emails after long absence.
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- 52. Good luck!
- 53. mikowska.monika We are mobee dick. Monika Mikowska MOBILE UX DESIGN STUDIO mobeedick.com The fastest way to reach me is via Messenger:
- 54. 1. emailmonday.com/mobile-email-usage-statistics#industry 2. pewinternet.org/2015/04/01/chapter-one-a-portrait-of-smartphone-ownership/ 3. fortune.com/2015/04/28/why-cant-we-kill-email/ 4. mobilemarketingwatch.com/infographic-understanding-consumer-email-behavior-43374/ 5. linkedin.com/pulse/mailowy-ping-pong-czowiek-czowiekowi-mailem 6. mashable.com/2014/11/17/mobile-email-etiquette/ 7. dailymail.co.uk/sciencetech/article-2619204/Step-away-phone-Using-mobile-answer-work-email-hours-dramatically-increase- stress-levels-researchers-warn.html 8. fastcoexist.com/3025452/answering-work-emails-on-your-phone-at-night-makes-you-bad-at-work-the-next-day 9. medium.com/@invoker/why-you-should-declare-email-bankruptcy-558336dff723 Sources of inspiration and good reads: mobimoni #MailMyDay
- 55. 1. 際際滷 #16: www.flickr.com/photos/96844815@N03/12151053064/ 2. 際際滷 #24: Print screen from movie How to ditch email, Fortune.com 3. 際際滷 #33: Businessinsider.com.au 4. 際際滷 #34: Fortune.com 5. 際際滷 #37: www.flickr.com/photos/82394503@N00/8488950779/ 6. 際際滷 #38: www.flickr.com/photos/32836640@N02/16731512672/ 7. 際際滷 #39: www.flickr.com/photos/32836640@N02/16427026175/ 8. 際際滷 #40: www.flickr.com/photos/32836640@N02/10307557965/ 9. 際際滷 #41: www.flickr.com/photos/32836640@N02/12459496043/ 10. 際際滷 #46: www.flickr.com/photos/47506186@N02/16874138625/ 11. 際際滷 #47: Fastcoexist.com Photos sources: mobimoni #MailMyDay