How Personal Finance Management is Changing Cross-Sell
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Join Jim Craig, the Director of Geezeo Interactive, and Laurie McLachlan, SVP of Marketing at Andera, for a discussion on how you can use PFM platforms and data to grow customer/member relationships.
How Personal Finance Management is Changing Cross-Sell
- 6. 2 10 23 37 58 82 111 143 193 232 260 358 379 443 508 520 550 2004 2005 2006 2007 2008 2009 2010 2011 2012 Our?History o Opened?the?first?deposit?account?online?in?2004? o Today,?multichannel?account?opening?and? lending o 560+?customers? o Four?time?“Best?of?Show”?award winner?at?Finovate o Named?one?of?the?“Top?10? Tech?Companies?to? Watch”?by?BTN
- 8. Geezeo o Founded?in?2006?to?offer?online?financial? management?tools o In?2009,?released?white‐label?community?bank? and?credit?union?PFM?platform o Fully?integrated?with?more?than?17?OLB? providers o Designed?to?create?greater?customer? engagement?with?FI’s online?banking?suite o Now?powering?PFM?for?nearly?200?FI’s from?$23? million?to?$121?billion.
- 9. Poll?#1?(Single?Answer): o Do?you?offer?PFM?to?your?customers?? ? Yes ? No? ? Planning?to?this?year?
- 11. Poll?#2?(Single?Answer): o What?percentage?of?online?banking?users? do?you?think?should?should be?using?PFM? to?consider?the?product?a?“success?” ? 10%? ? 20%? ? 30%? ? 40%? ? 50%?or?more
- 17. Targeting?with?PFM?Data o Type?of?Savings?or?Payoff?Goal? o The?Individual’s?Net?Worth o Types?of?Accounts?(&?Balances) o Customer’s?Age?&?Desired?Retirement?Age o Current?Income?&?Retirement?Assets
- 18. More?Targeting?Coming o Progress?Towards?a?Goal o Expense?Category?Total o Expense?Category?Percent o Transaction?Details
- 22. Don’t?Neglect?Other?Channels o Statement?Messages? o Direct?Mail o Outbound?Calling o Teller?and?CSR?Scripts?via?CRM/Sales?Platform o Current?Income?&?Retirement?Assets
- 24. Keys?to?Better?Conversion Most?bank?and?credit?union?sites?were?designed? before?online?account?opening?and?lending?was? added.??These?sites?should?be?optimized?to?convert: 1. Streamlined?page?design?with?a?clear?hierarchy 2. Prominent?calls‐to‐action?? 3. Easy‐to‐find?product?information,?including?rates 4. Help?selecting?the?appropriate?product 5. Quick?access?to?customer?service
- 28. Poll?#3?(Multiple?Answer)? o Does?your?institution…? ? Leverage?PFM?data?for?cross‐sell? ? Use?automated?decisioning for?cross‐sell?? ? Offer?products?from?online?banking? ? Limit?the?amount?of?cross‐sell?products?you? offer??
- 29. Increasing?Throughput? o Minimize? ? Frustration? ? Confusion? ? Fear? ? Distraction? ? Identity?Verification? ? Funding?Verification? ? Signature? Seven?Reasons? Applicants?Quit Whitepaper? info@andera.com
- 30. Questions?&?Wrap?Up?? Better?Together:?Uniting?Marketing?&?IT?for?Success Thursday,?March?21st,?2013?2:00?PM?‐ 3:00?PM?ET With?Tim?McAlpine,?President?&?Creative?Director,? Currency?Marketing http://bit.ly/TogetherFeb28 oFlows Demo? Thursday,?March?28th 2013?2:00?PM?‐ 3:00?PM?ET http://bit.ly/DemoMarch28 Up?Next? Contact:? info@andera.com