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Create a Podcast.
Reach the World.
Inspire People.

Unleash the Power
of Podcasting
Podcasts are getting more popular every day and forward-thinking
marketers are taking notice. By working with Podcast.co your brand can
stay ahead of the curve and seize the opportunity to engage with your
market in an exciting new way. Podcasting also builds your network and
authority within your domain, which can be leveraged in other areas of
your business - it’s like pouring fertilizer over your brand and career.
You’ll ﬁnd that the progress you’ll make working with Podcast.co will
cross-pollinate into other aspects of your marketing efforts. For instance,
who’s more likely to build relationships with an influencer or leader in
your industry, someone that emailed them or someone that laughed with
them during an interview for a show?
01

Just hand over all the tricky bits to us, and we’ll make
running a podcast seamless and hassle-free.
Our 13 years experience in audio means we’ve got our
ﬁnger ﬁrmly on the pulse. We’ve already helped over 4,500
clients like Unicef, The United Nations, Vice Magazine,
Whiskas, MC Saatchi, and Primavera Sound to create live
audio experiences and are now bringing our experience to
podcasts and on-demand audio.
‘Podcast.co makes it simple
for you to leverage one of the
most exciting forms of media
right now’
02

Podcasting is Growing. Now’s The Time to Act.
Why is podcasting growing
so rapidly?
“Podcast listeners make larger and
much more frequent purchases than the
average.”
“Podcast listeners trust promotional
content on podcasts much more than
on other forms of media.”
03
Podcast listeners earn 51%
more than the general population.
76% of podcast
listeners can remember
following up on an ad or
sponsored message they
heard on a podcast
37% have looked
for more info about
a brand online
24% have visited
a brands website
18% have shared
information about a
brand online

Let’s make something very clear:
You don’t need to miss out because
you don’t have time, a big budget or
experience.
We’re lavish with our time so you can be frugal.
We take on the vast majority of the work ourselves
which reduces time investment from you. We’ll
also show you how to repurpose the content you
already have to make content creation easy.
We save you a colossal amount of cash because
we’re far cheaper than bringing the work in-house
and we work uber-efﬁciently.
We help you skip the learning curve and technical
trudge by having you work with an experienced
producer.
04

05
What’s the best podcast concept for you?
We’ll help you develop a tight concept that bridges the
gap between your brand and your audience's interests.
This concept will be part of the template we’ll provide
you with.
How should a show be structured?
A podcast is different depending on the target audience,
Eg. An internal communications show is completely
different to an influencer interview.
Strategic Consultancy: We’ll develop a podcast
template tailored to your brand and target audience with
minimal time investment from you
You Focus on Your
Business, We’ll Focus on
Your Podcast

06
CASE STUDY:
Consider the hotel chain, Marriott International. They take pride in
treating their employees amazingly - it’s part of their brand. For
Marriott, it makes sense for their podcast to be about creating a
positive work culture because that bridges the gap between their
brand and what people are interested in listening to.
Since starting a podcast, their brand has been flung to greater
heights than they imagined possible. Hundreds of thousands listen
to their podcast. Everyone wants to work for them. They’ve become
thought leaders in their space because they’ve unleashed the
power of podcasting! We want to see your brand do the same.
How to get major influencers on your show?
We’ll set you up with a procedure that streamlines this
process.
Can we monetize the podcast?
If so, should we? We’ll help you ﬁgure this out. The CPM
(cost per thousand reached) for podcast ads is very high
(and rising) because podcasts are an excellent way to
build trust with your audience so that they are open to
the idea of paying for your product/service.
Can you create a plan tailored to our brand?
Yes. We’ll work together to create a plan to obliterate
your objectives.

07
Studio Access
We operate facilities in central London and
Manchester. (& can get you preferential rates on a wide
network of facilities globally through our partners).
All ﬁtted with super-high-end recording equipment &
room for upto 8 people. You’ll be working with
professional producers who will get the best results
for your recording sessions.
Media Training
Bring the overall quality of your podcast to a
professional and ear-gratifying standard. All of the
things you’d have to invest considerable time ﬁguring
out yourself, we’ll share with you.
Good Production Rocks,
Bad Production Flops.
Production:

08
High End Audio Experiences
We edit your recordings to make them sound slick. Plus
create intro and outro jingles. Broadcast quality
production all taken care of for you.
A Wider Content Campaign
You’ve already created so that it works through an
audio medium - we can transcribe it into text. In
particular, if you already use video content or are
interviewing people for blog posts, you’ve already done
the legwork. 60% of marketers reuse content between
2-5 times; podcasts are a great way to do this.
Process Driven & Time Saving
Don’t let podcasting become a chore. Podcast.co
offers proven formulas for tasks, such as booking
influencers. We’ve ﬁne tuned effective processes for
running a podcast into a tight & lean procedures.

09
List on iTunes, Google, Spotify & More
You’ll beneﬁt from our distribution partnerships to get your
episodes quickly listed from the outset on all of the major
channels .
No Technical Headaches, Guaranteed.
We handle the techy stuff to make sure your podcast can
be streamed instantly, from anywhere & backed up
securely. Don’t know what an RSS feed is? Why should
you? Thats taken care of too.
Powerful Analytics
See how often your podcast is heard and where in the
world it's being listened to from. You can use data to
increase your audience's engagement with your podcast
over time or even attract sponsorship or other commercial
opportunities.
Branded to YOU
Customisable players to put episodes on your own
website. We’ll also host your podcast on a user friendly
page which you can tweak to match your brand logo and
colours.
Release your podcast the right way.
Distribution, sorted.
Distribution:

10
Put simply, we’ll take care of every aspect of your
podcast and bring it to WOWingly high standard so it
becomes a source of pride to you. From conception to
distribution, you’ll be working with industry leaders giving
your brand an edge. Podcast.co gives you exclusive access
to digestible, diamond standard resources so you can play
and win the podcasting game in a way that’s easy and fun.
It’s low budget and a powerful way to grow your brand.
Vice Magazine, the UN and Whiskas enjoy working with us
and we think you will too.
Let’s arrange a chat! hello@podcast.co

hello@podcast.co
Create a Podcast.
Reach the World.
Inspire People.

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