How SEO Works & 5 Top Tips
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SEO is an ever changing industry, so keeping on top of that and understanding how Google works is key to improving your businesses online visibility. This slide deck highlights the changes in the industry and provides you with 5 top tips on how to understand SEO in the current market place.
How SEO Works & 5 Top Tips
- 1. The changing face of SEO and 5 top tips to takeaway. Business Technology Forum | Blue Logic Digital
- 2. Roy Moody Partner/Director Blue Logic Digital
- 5. AGENDA How SEO Used To Work What Now Works Takeaways 1 Spotting on page issues 2 Is there demand? 3 Local visibility 4 Audience targeting 5 Measuring results Top Tools The Agencies Use Q&A
- 6. Matt Shaw Digital Marketing Strategist Blue Logic Digital
- 7. How SEO used to work
- 8. Quantity over quality links Google Manipulation - keyword stuffing Low quality content - article spinning
- 9. As a result Google introduced algorithm updates resulting in potential penalties. Penguin link related Panda content related Can result in short term results but long term damage.
- 10. So what now works in modern SEO?
- 11. Digital agencies and in-house teams need to align themselves to more traditional marketing techniques by: Focusing on customer journeys Creating good quality content Increasing brand awareness through PR links Delivering good Customer experience through a fast, mobile friendly and technically sound website
- 12. Lets start with the basics
- 14. 1 Spotting on-page issues
- 16. Technical SEO Key items to check URL & Page Titles Heading/H1 tags IIS Tool - http://goo.gl/ftFUt8 Unnecessary Re-directed Links Broken Links
- 17. Technical Analysis Row Labels Count of Violation Title The <img> tag does not have an ALT attribute defined. 99563 The page contains invalid markup. 23539 The page contains multiple <h1> tags. 4922 The page was excluded by a nofollow attribute. 3888 The page contains unnecessary redirects. 3653 The title is too long. 2418 The request is disallowed by a Robots.txt rule. 1999 The page contains a large amount of script code. 1626 The page contains a large number of Cascading Style Sheet (CSS) definitions. 1024 The description is missing. 604 The URL for the hyperlink is broken. 508 The link text is not relevant. 261 The page contains broken hyperlinks. 230 The <h1> tag is missing. 201 The page contains multiple canonical formats. 46 The description is empty. 43 The title is empty. 28 The title is missing. 22 The page uses a refresh definition instead of using redirection. 19 The description is too long. 14
- 18. 2 - Is there demand?
- 20. 3 Local 閣庄壊庄恢庄鉛庄岳霞
- 24. 4 Audience Targeting
- 25. Aligning with traditional marketing through audience targeting How to find your online target audience Google Analytics Demographics Facebook Pixel YouGov Audience Profiler
- 26. Google Analytics Demographics Age Gender Interests Location
- 31. 5 How to measure success
- 32. Key Performance Indicators Average Indicators Rankings, Bounce Rate, Visibility, Time on Site Good Indicators Sessions, New visitors, comparisons Focus on Sales / Leads to check ROI Setup Goals in Analytics & Ask your customers
- 33. Useful Tools
- 34. Google Keyword Planner service / product demand Google Analytics visitors, demographics, content performance Google Webmaster Tools how google views your website, keyword performance (rankings) Google Page Speed Tool (inc Mobile)
- 35. Majestic Links MOZ knowledge base for further learning Search Metrics brand visibility
- 36. QUESTIONS? What does Google class as good content ? Are there any tools for checking content? Is Google prioritising PPC over Organic? How do I know if my Agency doing a good job? My PR agency says they can help with my Search Rankings. Is this true?