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How Social adds value to Talent Management 
Mark Osborn  Pre-Sales Executive Europe, Social Business 
Paget Miles  HCM Leader Europe 
息 2014 IBM Corporation
IBM Leads in Enterprise Social Software
Agenda 
What is Social Business? 
How is IBM using Social? 
How can Social Help in HR?
Pinterest  10.4m Users 
Twitter  140m Users 
Linkedin  150m Users 
Facebook  800m Users
How Social Adds Value to Talent Management- Q4 CIPD
Picture source:http://www.flickr.com/photos/carbonnyc/3268320322/
Social Business 
Nimble 
Engaged 
Transparent 
Social Media 
Marketing and PR Revolutionize Business 
Social Media vs. Social Business
Social: The ROI is significant 
$900B  
1.3T/yr 
from 
McKinsey
The Vast Majority of Social Collaboration Initiatives Fail* 
- Gartner 
*http://www.gartner.com/newsroom/id/2402115
How Social Adds Value to Talent Management- Q4 CIPD
The Vast Majority of Social Collaboration Initiatives Fail- 
Due to lack of purpose* 
- Gartner 
*http://www.gartner.com/newsroom/id/2402115
Whitepaper at 
ibm.com/social 
IBM Social Business Patterns
The Benefits of Social Business 
Hiring and Onboarding 
Expertise and Knowledge 
Innovation
50% faster to market, 
most profitable 
Cutting onboarding 
time by 50% 
One Single Corporate 
Directory from 12 
Ideation  8 GTM 
strategies worth Bns 
Mobile Employees 
Process 40 days to 6 
Drive culture with 
Social Business 
IBM Social Business Success Stories
NUMBER x SIZE X DOWNLOADS = 7pb
65 Communities 
23 Shared Folders 
Organic Flow + Social Reshare Value
SVP - Steve Mills 
harness our collective 
intelligence across IBM 
[and] our ecosystem 
Irving Wladawsky- 
Berger 
Stocks of info turning 
into Flows of new info 
CEO  Ginni Rometty 
Social Networks will 
become the new 
production lineyour 
value is not what you 
know but what you share 
IBM to be Preeminent Social Enterprise
* 
Cultural / Employee 
Engagement 
* 
Systems of Engagement 
*Talent Engagement 
ENGAGING EMPLOYEES & ECOSYSTEM TO GROW THE BUSINESS
EMPLOYEE ENGAGEMENT 
& CULTURE 
CEO Engaging 
Eminence 
socially 
Best of IBM
751 Comments 
205K Visits 
175 Likes 
EMPLOYEE ENGAGEMENT  VIDEO BLOGS
Candidate 
New 
Hire 
Employee 
Goals 
Learning 
Where can Social help?
Candidate 
Where can Social help?
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
EXTERNAL ENGAGEMENT WITH PRE-HIRES
Benefits 
Increased candidate engagement 
Increased quality of hire 
Increased brand image
New 
Hire 
Where can Social help?
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
INTERNAL ENGAGEMENT WITH NEW HIRES 
ACCELERATE M&A INTEGRATION AND ROI
Benefits 
Increased engagement 
Increased retention 
Increased productivity
Employee 
Where can Social help?
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
Cemex SHIFT Social Intranet 
Created a single, 
flatter organization 
to drive innovation 
Improved 
productivity, faster 
time to market and 
lowered cycle times 
Real-time process 
innovation and 
improvement 
Voted Most 
Innovative 
Enterprise 2013 by 
peers 
SAP Workflow
TD Bank 
Cutting onboarding time by 50% 
Communicate and engage on vision 
Reduce meeting times by 5 hours a week 
Were providing employees with the platform and the opportunity to work together and create in a new way. 
And were helping them to collaborate and improve efficiency--thats what business value is all about. 
Wendy Arnott, VP Social Media and Digital Communications, TD Bank Group
Benefits 
Single point to HR 
Personalised digital experience 
Collaboration
Goals 
W here can Social help?
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
Benefits 
Real time performance 
Multi point feedback / evidence 
Increased joint working / thanks
W here can Social help? 
Learning
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
How Social Adds Value to Talent Management- Q4 CIPD
Benefits 
Collaborative self paced learning 
Instant answers 
Increased quality of learning
Whats next? Analytics!
 Helps the individual 
employee understand their 
impact within the enterprise 
network and how to most 
effectively grow their career. 
 Helps management 
understand how their teams 
function. 
Personal Social Dashboard
Watson  Digital Assistant
Watson-based analytics solutions redefine what it 
means to have workforce insight 
Talent Insights with Watson Analytics 
 Predictive and content analytics enable fresh insights by 
uncovering patterns not yet known 
 Watson guidance encourages interactive exploration 
across all data  creating real-time business intelligence 
 Watson Big Data platform combines structured and unstructured data to bring transparency and context to the decision-making 
process
25+ YEARS OF 
BEHAVIOURAL 
SCIENCE 
WORK EXPERIENCE 
DIGITAL 
COLLABORATION 
BREADTH AND 
DEPTH 
TALENT 
CULTURE 
WORK 
Smarter Workforce 
So, what makes IBM Smarter Workforce 
Different? 
FLEXIBLE AND OPEN
69 
linkd.in/MOsborn 
twitter.com/mark_osborn 
about.me/mosborn 
linkedin.com/in/pagetmiles 
twitter.com/pagetlmiles
How Social Adds Value to Talent Management- Q4 CIPD

More Related Content

How Social Adds Value to Talent Management- Q4 CIPD

  • 1. How Social adds value to Talent Management Mark Osborn Pre-Sales Executive Europe, Social Business Paget Miles HCM Leader Europe 息 2014 IBM Corporation
  • 2. IBM Leads in Enterprise Social Software
  • 3. Agenda What is Social Business? How is IBM using Social? How can Social Help in HR?
  • 4. Pinterest 10.4m Users Twitter 140m Users Linkedin 150m Users Facebook 800m Users
  • 7. Social Business Nimble Engaged Transparent Social Media Marketing and PR Revolutionize Business Social Media vs. Social Business
  • 8. Social: The ROI is significant $900B 1.3T/yr from McKinsey
  • 9. The Vast Majority of Social Collaboration Initiatives Fail* - Gartner *http://www.gartner.com/newsroom/id/2402115
  • 11. The Vast Majority of Social Collaboration Initiatives Fail- Due to lack of purpose* - Gartner *http://www.gartner.com/newsroom/id/2402115
  • 12. Whitepaper at ibm.com/social IBM Social Business Patterns
  • 13. The Benefits of Social Business Hiring and Onboarding Expertise and Knowledge Innovation
  • 14. 50% faster to market, most profitable Cutting onboarding time by 50% One Single Corporate Directory from 12 Ideation 8 GTM strategies worth Bns Mobile Employees Process 40 days to 6 Drive culture with Social Business IBM Social Business Success Stories
  • 15. NUMBER x SIZE X DOWNLOADS = 7pb
  • 16. 65 Communities 23 Shared Folders Organic Flow + Social Reshare Value
  • 17. SVP - Steve Mills harness our collective intelligence across IBM [and] our ecosystem Irving Wladawsky- Berger Stocks of info turning into Flows of new info CEO Ginni Rometty Social Networks will become the new production lineyour value is not what you know but what you share IBM to be Preeminent Social Enterprise
  • 18. * Cultural / Employee Engagement * Systems of Engagement *Talent Engagement ENGAGING EMPLOYEES & ECOSYSTEM TO GROW THE BUSINESS
  • 19. EMPLOYEE ENGAGEMENT & CULTURE CEO Engaging Eminence socially Best of IBM
  • 20. 751 Comments 205K Visits 175 Likes EMPLOYEE ENGAGEMENT VIDEO BLOGS
  • 21. Candidate New Hire Employee Goals Learning Where can Social help?
  • 22. Candidate Where can Social help?
  • 30. Benefits Increased candidate engagement Increased quality of hire Increased brand image
  • 31. New Hire Where can Social help?
  • 37. INTERNAL ENGAGEMENT WITH NEW HIRES ACCELERATE M&A INTEGRATION AND ROI
  • 38. Benefits Increased engagement Increased retention Increased productivity
  • 39. Employee Where can Social help?
  • 45. Cemex SHIFT Social Intranet Created a single, flatter organization to drive innovation Improved productivity, faster time to market and lowered cycle times Real-time process innovation and improvement Voted Most Innovative Enterprise 2013 by peers SAP Workflow
  • 46. TD Bank Cutting onboarding time by 50% Communicate and engage on vision Reduce meeting times by 5 hours a week Were providing employees with the platform and the opportunity to work together and create in a new way. And were helping them to collaborate and improve efficiency--thats what business value is all about. Wendy Arnott, VP Social Media and Digital Communications, TD Bank Group
  • 47. Benefits Single point to HR Personalised digital experience Collaboration
  • 48. Goals W here can Social help?
  • 53. Benefits Real time performance Multi point feedback / evidence Increased joint working / thanks
  • 54. W here can Social help? Learning
  • 63. Benefits Collaborative self paced learning Instant answers Increased quality of learning
  • 65. Helps the individual employee understand their impact within the enterprise network and how to most effectively grow their career. Helps management understand how their teams function. Personal Social Dashboard
  • 66. Watson Digital Assistant
  • 67. Watson-based analytics solutions redefine what it means to have workforce insight Talent Insights with Watson Analytics Predictive and content analytics enable fresh insights by uncovering patterns not yet known Watson guidance encourages interactive exploration across all data creating real-time business intelligence Watson Big Data platform combines structured and unstructured data to bring transparency and context to the decision-making process
  • 68. 25+ YEARS OF BEHAVIOURAL SCIENCE WORK EXPERIENCE DIGITAL COLLABORATION BREADTH AND DEPTH TALENT CULTURE WORK Smarter Workforce So, what makes IBM Smarter Workforce Different? FLEXIBLE AND OPEN
  • 69. 69 linkd.in/MOsborn twitter.com/mark_osborn about.me/mosborn linkedin.com/in/pagetmiles twitter.com/pagetlmiles