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How Social Media Reshapes
  The Hunt for Talent

   U-Mass Family Business Forum
     Nov. 2, 2012, Holyoke MA
          George Anders
Talent Sourcing: 1970 and Today


                                                            Social Networks
                                                            Your Web Site
                                                            Internet Job Boards
                                                            Referrals
                                                            Agencies & Recruiters
                                                            Print Ads
                                                            Paper Applications



1970        1997         2006         2009         2012

Sources: Rees & Shultz (U of Chicago); BoozAllen; CareerXRoads
The Online Boom Affects Us in 3 Ways

? We can consider VASTL    Y more candidates
? Zuckerberg¡¯s Law: We can tap into a much
  wider network of contacts, referrals and useful
  (?) acquaintances.
? We can enjoy a surprisingly detailed look at
  the work portfolios of many, many people that
  haven¡¯t even applied for jobs.
1. The Numbers Game
 Does Doing More = Doing Better?




   Paper Credentials   Character Traits
                         for Success
There¡¯s Huge Value in ¡®Soft Skills¡¯
                              Desire to
                               Learn


                Efficiency                Judgment


                             Resilience

                Compati-                    Self-
                  bility                  Reliance

                             Curiosity/
                              Acumen
Yet Overload Makes Us Fixate on ¡­
                 ?Education

                 ?Transcripts

                 ?Paper Credentials

                 ?Prior employers

                 ?Resume claims

                 ?Interview Poise
Blessing or Curse? So Many Candidates

              219          1



 Source: Jobs2Web Inc.
Applying to Harvard ¡­ and Starbucks

      6.2%                         0.9%
        acceptance                 acceptance




Source: The Wall Street Journal.
Yet We Still Struggle to Find ¡­




 Critical            Hi-Po                     Top
  Skills           Employees               Performers
 72%                 60%                    59%
Source: Towers/Watson Talent Survey 2012
2. Better Networking?
   Can We Take What¡¯s Great About
   Referrals and Make That Digital?
                        ? ¡®I Will Vouch for Her¡¯
                        ? ¡®He Gets Our Values
                        ? ¡®We Talked About What
                          The Job Really Involves¡¯
                        ? ¡®We All Want to Get
                          This One Right¡¯
Voila! Here Is Your Social Graph
  (Create yours at: inmaps.linkedinlabs.com)




                  You!
Big Data Might Make Us Wiser Networkers
3. Cutting to the Chase
 Instant Access to Specialists¡¯ Work
Let¡¯s Go Looking for Graphic Designers
Facebook¡¯s Ingenious Shortcut




 70,000 puzzle    Top 1% earn an   118 solvers win jobs
 solutions/year      interview
How Public Portfolios Pay Off
       For Employers                        For Talent
? You Can Look Anywhere for       ? You Can Live Anywhere and
  Talent at the Right Price         Attract Global Clients
? You Can Identify Stars Who      ? Your Work Markets Itself;
  Aren¡¯t Hunting for Jobs           You Lose Less Time Hunting
? You Can See Relevant Work       ? You¡¯re More Likely to Match
  Right Away; It¡¯s Efficient        Jobs in Synch With You
? It¡¯s Easy, at Last, to Notice   ? Your Credibility Builds Fast;
  ¡®Talent That Whispers¡¯            Less Time Paying Dues
Takeaway messages

? Social Media Is Least Valuable When It Jams
  More Names Into Clogged Pipelines
? Social Tools Look Better When They Help Us
  Use Existing Contacts More Efficiently
? Seeing Candidates¡¯ Portfolios Is Enticing
? We Will Always Need Face-to-Face Contact,
  At Both the Earliest and Final Stages
Follow Ups? Of Course!

Twitter: @GeorgeAnders
 Facebook: TheRareFind
    ºÝºÝߣs will be on
       ºÝºÝߣShare

         Email:
George.Anders@gmail.com

More Related Content

How social media reshapes the hunt for talent

  • 1. How Social Media Reshapes The Hunt for Talent U-Mass Family Business Forum Nov. 2, 2012, Holyoke MA George Anders
  • 2. Talent Sourcing: 1970 and Today Social Networks Your Web Site Internet Job Boards Referrals Agencies & Recruiters Print Ads Paper Applications 1970 1997 2006 2009 2012 Sources: Rees & Shultz (U of Chicago); BoozAllen; CareerXRoads
  • 3. The Online Boom Affects Us in 3 Ways ? We can consider VASTL Y more candidates ? Zuckerberg¡¯s Law: We can tap into a much wider network of contacts, referrals and useful (?) acquaintances. ? We can enjoy a surprisingly detailed look at the work portfolios of many, many people that haven¡¯t even applied for jobs.
  • 4. 1. The Numbers Game Does Doing More = Doing Better? Paper Credentials Character Traits for Success
  • 5. There¡¯s Huge Value in ¡®Soft Skills¡¯ Desire to Learn Efficiency Judgment Resilience Compati- Self- bility Reliance Curiosity/ Acumen
  • 6. Yet Overload Makes Us Fixate on ¡­ ?Education ?Transcripts ?Paper Credentials ?Prior employers ?Resume claims ?Interview Poise
  • 7. Blessing or Curse? So Many Candidates 219 1 Source: Jobs2Web Inc.
  • 8. Applying to Harvard ¡­ and Starbucks 6.2% 0.9% acceptance acceptance Source: The Wall Street Journal.
  • 9. Yet We Still Struggle to Find ¡­ Critical Hi-Po Top Skills Employees Performers 72% 60% 59% Source: Towers/Watson Talent Survey 2012
  • 10. 2. Better Networking? Can We Take What¡¯s Great About Referrals and Make That Digital? ? ¡®I Will Vouch for Her¡¯ ? ¡®He Gets Our Values ? ¡®We Talked About What The Job Really Involves¡¯ ? ¡®We All Want to Get This One Right¡¯
  • 11. Voila! Here Is Your Social Graph (Create yours at: inmaps.linkedinlabs.com) You!
  • 12. Big Data Might Make Us Wiser Networkers
  • 13. 3. Cutting to the Chase Instant Access to Specialists¡¯ Work
  • 14. Let¡¯s Go Looking for Graphic Designers
  • 15. Facebook¡¯s Ingenious Shortcut 70,000 puzzle Top 1% earn an 118 solvers win jobs solutions/year interview
  • 16. How Public Portfolios Pay Off For Employers For Talent ? You Can Look Anywhere for ? You Can Live Anywhere and Talent at the Right Price Attract Global Clients ? You Can Identify Stars Who ? Your Work Markets Itself; Aren¡¯t Hunting for Jobs You Lose Less Time Hunting ? You Can See Relevant Work ? You¡¯re More Likely to Match Right Away; It¡¯s Efficient Jobs in Synch With You ? It¡¯s Easy, at Last, to Notice ? Your Credibility Builds Fast; ¡®Talent That Whispers¡¯ Less Time Paying Dues
  • 17. Takeaway messages ? Social Media Is Least Valuable When It Jams More Names Into Clogged Pipelines ? Social Tools Look Better When They Help Us Use Existing Contacts More Efficiently ? Seeing Candidates¡¯ Portfolios Is Enticing ? We Will Always Need Face-to-Face Contact, At Both the Earliest and Final Stages
  • 18. Follow Ups? Of Course! Twitter: @GeorgeAnders Facebook: TheRareFind ºÝºÝߣs will be on ºÝºÝߣShare Email: George.Anders@gmail.com