How Tech Entrepreneurs Can (And Should) Build A Brand
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My talk from Tech Entrepreneurs Week 2011 on how startups can build a brand. Won't make a ton of sense without me presenting it. Also rehashes (but simplifies) content from my Next11 talk.
How Tech Entrepreneurs Can (And Should) Build A Brand
- 1. How tech entrepreneurs can (and should) build a brand. Glyn Britton Strategy & Innovation Partner, Albion London
- 2. ALBION LONDON is a strategy & creative agency. We partner with entrepreneurs and intrepreneurs to create game-changing ideas for businesses, brands and communications. We create strategy, branding, advertising, digital products, websites, social media campaigns, mobile apps... whatever our clients need to build their businesses.
- 4. Skype Betfair Innocent 贈2.75bn 贈1.5bn 贈300m
- 5. Short term loans Smart Energy Online Fundraising Anti-frustration Crowd sourced P2p business loans software driving behaviour
- 6. Social mobile network Online car insurance for for
- 7. Saul Klein Albion Non-Exec & Serial Investor
- 8. Founder members and mentors at Seedcamp
- 9. Incubating startups in our space
- 10. Build a brand.
- 11. Organise the worlds Make the world more information open and connected. Free the worlds Music should be conversations easily accessible
- 12. Building a brand doesnt mean advertising.
- 17. Be interesting.
- 18. A mobile network based on mutuality... Where customers do some of the work that is traditionally done by the company. This helps keep our costs low and we pass the savings onto them.
- 20. Dont try and be for everyone. DONT TRY AND BE FOR EVERYONE.
- 21. Be social.
- 28. Be Agile.
- 29. Mark Earls Light lots of small fires and pour petrol on those that take. http://alb.io/nLightFires
- 33. Measure what is measurable, and make measurable what is not so. Galileo Galilei
- 35. Tell a story.
- 37. Coherence, not consistency Mutuality Free data goodybags Unlocking Illegal Theatre Coherent and dynamic brand experience across hundreds of little activities
- 38. In summary
- 39. Build a brand with every touch point Be interesting Enough that people want to talk to each other about you Be social Not just a channel but a business principle Be Agile Treat marketing like software Tell a story An ambitious, complex, human story
Editor's Notes
- #2: Industrial design. Technology. Branding. Strategy.
- #13: Your brand is simply what people think of you, and every time they encounter you is an opportunity to shape their impression.
- #19: This is our thing.Were an advertising agency, with a strategy consultancy hidden inside.
- #38: A Plan' is a blockage. Set the vision but allow the route there to be flexible (a 'journey' rather than a campaign).