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How to analyse media texts

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The document provides an overview of semiotic analysis and deconstruction of media texts. It discusses how media texts use various codes and signs like images, fonts, colors and language to convey multiple messages simultaneously. Students are instructed to pick apart example texts by annotating every significant element and attempting to derive meanings. The goal is to understand how different representations are being presented through various textual elements and their combined messages.

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Analysing Texts: Semiotic Deconstruction Thursday, 9 April 2009
Analysing Texts As the adjacent syllabus extract makes clear, your terrifyingly-imminent exam requires that you be able to pick apart a pretty wide variety of different media texts. So, today were going to do just that. But what does picking apart a text involve? Thursday, 9 April 2009
Analysing Texts: Semiotics Media texts have become very complex things, 鍖lled with codes and signs designed to get certain information across to us quickly, often without us realising. When we pick a text apart, we are deconstructing these codes, identifying the individual messages that work together to create certain effects. This process is often referred to a semiotic analysis: semiotics is the study of signs. Thursday, 9 April 2009
Analysing Texts: Semiotics Take this advert for example. There are a ton of messages being conveyed here, that you have to get used to 鍖nding and commenting upon: Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
The girl herself is attractive and well- dressed, connoting wealth, sophistication and social success Thursday, 9 April 2009
The girl herself is attractive and well- dressed, connoting wealth, sophistication and social success The logo directly represents the tail of the plane Thursday, 9 April 2009
The kissing couple links the brand with romance and passion The girl herself is attractive and well- dressed, connoting wealth, sophistication and social success The logo directly represents the tail of the plane Thursday, 9 April 2009
The kissing couple links the brand with romance and passion The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success The logo directly represents the tail of the plane Thursday, 9 April 2009
The kissing couple links the brand with romance and passion The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
The headline pun links the 鍖ight with beauty The kissing couple links the brand with romance and passion The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple links the brand with romance and passion The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple The imperative this links the brand with is assumes an air of romance and passion authority The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple The imperative this links the brand with is assumes an air of romance and passion authority The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success The italicised text suggests movement All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
The font is modern and stylish - like the airline, we assume The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple The imperative this links the brand with is assumes an air of romance and passion authority The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success The italicised text suggests movement All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
The font is modern and stylish - like the airline, we assume The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple The imperative this links the brand with is assumes an air of romance and passion authority The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success The icon reminds us of the product being sold, the red linking both to The italicised text the Virgin brand and to suggests movement ideas of passion and sex All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
Thursday, 9 April 2009
Analysing Texts: Semiotics Pretty much any media text can be analysed and deconstructed in this way - you need to get used to identifying the meanings behind all of the different elements, and considering alternative interpretations. Your task, then, is to do exactly that: ten texts, from a variety of different media forms, for you to semiotically assess as a group. Simply annotate every signi鍖cant element, attempting to 鍖nd a meaning behind each. Thursday, 9 April 2009
Analysing Texts: Semiotics Simply annotate every signi鍖cant element, attempting to 鍖nd a meaning behind each. That means: - Colours - Fonts - Images (every aspect of them!) - Logos/Icons - Text/Language Devices Thursday, 9 April 2009
Analysing Texts: Representations Youll have noticed whilst you were doing that that each text was labelled with a different area of representation, in line with the syllabus requirements. As a group, discuss how each text is presenting the group speci鍖ed, and consider the messages being conveyed. Some are more complex than others, but try to say as much as you can. Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009
Analysing Texts: Semiotics So anyway, about this 鍖lm poster... Thursday, 9 April 2009
Thursday, 9 April 2009
Thursday, 9 April 2009

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How to analyse media texts

  • 1. Analysing Texts: Semiotic Deconstruction Thursday, 9 April 2009
  • 2. Analysing Texts As the adjacent syllabus extract makes clear, your terrifyingly-imminent exam requires that you be able to pick apart a pretty wide variety of different media texts. So, today were going to do just that. But what does picking apart a text involve? Thursday, 9 April 2009
  • 3. Analysing Texts: Semiotics Media texts have become very complex things, 鍖lled with codes and signs designed to get certain information across to us quickly, often without us realising. When we pick a text apart, we are deconstructing these codes, identifying the individual messages that work together to create certain effects. This process is often referred to a semiotic analysis: semiotics is the study of signs. Thursday, 9 April 2009
  • 4. Analysing Texts: Semiotics Take this advert for example. There are a ton of messages being conveyed here, that you have to get used to 鍖nding and commenting upon: Thursday, 9 April 2009
  • 7. The girl herself is attractive and well- dressed, connoting wealth, sophistication and social success Thursday, 9 April 2009
  • 8. The girl herself is attractive and well- dressed, connoting wealth, sophistication and social success The logo directly represents the tail of the plane Thursday, 9 April 2009
  • 9. The kissing couple links the brand with romance and passion The girl herself is attractive and well- dressed, connoting wealth, sophistication and social success The logo directly represents the tail of the plane Thursday, 9 April 2009
  • 10. The kissing couple links the brand with romance and passion The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success The logo directly represents the tail of the plane Thursday, 9 April 2009
  • 11. The kissing couple links the brand with romance and passion The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
  • 12. The headline pun links the 鍖ight with beauty The kissing couple links the brand with romance and passion The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
  • 13. The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple links the brand with romance and passion The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
  • 14. The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple The imperative this links the brand with is assumes an air of romance and passion authority The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
  • 15. The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple The imperative this links the brand with is assumes an air of romance and passion authority The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success The italicised text suggests movement All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
  • 16. The font is modern and stylish - like the airline, we assume The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple The imperative this links the brand with is assumes an air of romance and passion authority The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success The italicised text suggests movement All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
  • 17. The font is modern and stylish - like the airline, we assume The colours and lighting evoke a neon The headline pun nightlife - clubs, bars, links the 鍖ight etc. with beauty The kissing couple The imperative this links the brand with is assumes an air of romance and passion authority The girl herself is The stylish shoes attractive and well- reinforce the association dressed, connoting with sophistication and a wealth, sophistication high-class clientele and social success The icon reminds us of the product being sold, the red linking both to The italicised text the Virgin brand and to suggests movement ideas of passion and sex All of the cities mentioned here are cool cities, The logo directly represents which the brand is attempting to associate with the tail of the plane Thursday, 9 April 2009
  • 19. Analysing Texts: Semiotics Pretty much any media text can be analysed and deconstructed in this way - you need to get used to identifying the meanings behind all of the different elements, and considering alternative interpretations. Your task, then, is to do exactly that: ten texts, from a variety of different media forms, for you to semiotically assess as a group. Simply annotate every signi鍖cant element, attempting to 鍖nd a meaning behind each. Thursday, 9 April 2009
  • 20. Analysing Texts: Semiotics Simply annotate every signi鍖cant element, attempting to 鍖nd a meaning behind each. That means: - Colours - Fonts - Images (every aspect of them!) - Logos/Icons - Text/Language Devices Thursday, 9 April 2009
  • 21. Analysing Texts: Representations Youll have noticed whilst you were doing that that each text was labelled with a different area of representation, in line with the syllabus requirements. As a group, discuss how each text is presenting the group speci鍖ed, and consider the messages being conveyed. Some are more complex than others, but try to say as much as you can. Thursday, 9 April 2009
  • 33. Analysing Texts: Semiotics So anyway, about this 鍖lm poster... Thursday, 9 April 2009