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How To Be A Social Media Advocate In

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Ike Pigott
Ike Pigott

How to be a Social Media Advocate in the most conservative corporate cultures. (The Pacman Presentation from the March 2009 Ragan/PRSA Social Media Conference)

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How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
Its a dot-eat-dot world
The Pacman Paradigm The Lay of the Land There are boundaries There are rules There are objectives Short term (dont get eaten) Long term (clear the board
The Pacman Paradigm What You Must Learn Know where you stand Know the map Bottlenecks Escape Routes Know Thine Enemy !!!!!!!! !!!!!!!!
The Pacman Paradigm The Ghosts of Corporate Culture
The Pacman Paradigm The Ghosts of Corporate Culture . . . .
The Pacman Paradigm The Ghosts of Corporate Culture Attacks change agents This is above your pay grade This is not your job Use job-enhancing tools
The Pacman Paradigm The Ghosts of Corporate Culture Attacks the change itself I dont want to own this This is too risky Anticipate downsides, and show they are avoidable
The Pacman Paradigm The Ghosts of Corporate Culture Undermines change This isnt the right time Lets study this further Use teachable moments and case studies
The Pacman Paradigm The Ghosts of Corporate Culture Territorial Not for MY department MY people wont use it Use Patience
The Pacman Paradigm The Ghosts of Corporate Culture Use the big dot moment to convert the ghost Forgiveness vs. Permission Think defense first
The Pacman Paradigm
The Pacman Paradigm Change the View See THE board the way YOUR board will Get familiar with the tools Find a guide
The Pacman Paradigm Change the View See THE board the way YOUR board will Look for ties to the strategic plan Solve REAL problems Anticipate objections
The Pacman Paradigm Change the View Get familiar with the tools Learn on your own time Stockpile articles and links Upgrade your tech! Be read to Demo !
The Pacman Paradigm Change the View Get familiar with the tools
The Pacman Paradigm Change the View Find a Guide One who knows the culture One who knows the language One who knows the business
The Pacman Paradigm The Qualities of a Social Media Advocate
Patient
Analytical
Creative
Mentoring
m i b l N e
The Pacman Paradigm P atient A nalytical C reative M entoring a nd N imble P A C M a N
油

More Related Content

How To Be A Social Media Advocate In

  • 1. How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
  • 2. How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
  • 4. The Pacman Paradigm The Lay of the Land There are boundaries There are rules There are objectives Short term (dont get eaten) Long term (clear the board
  • 5. The Pacman Paradigm What You Must Learn Know where you stand Know the map Bottlenecks Escape Routes Know Thine Enemy !!!!!!!! !!!!!!!!
  • 6. The Pacman Paradigm The Ghosts of Corporate Culture
  • 7. The Pacman Paradigm The Ghosts of Corporate Culture . . . .
  • 8. The Pacman Paradigm The Ghosts of Corporate Culture Attacks change agents This is above your pay grade This is not your job Use job-enhancing tools
  • 9. The Pacman Paradigm The Ghosts of Corporate Culture Attacks the change itself I dont want to own this This is too risky Anticipate downsides, and show they are avoidable
  • 10. The Pacman Paradigm The Ghosts of Corporate Culture Undermines change This isnt the right time Lets study this further Use teachable moments and case studies
  • 11. The Pacman Paradigm The Ghosts of Corporate Culture Territorial Not for MY department MY people wont use it Use Patience
  • 12. The Pacman Paradigm The Ghosts of Corporate Culture Use the big dot moment to convert the ghost Forgiveness vs. Permission Think defense first
  • 14. The Pacman Paradigm Change the View See THE board the way YOUR board will Get familiar with the tools Find a guide
  • 15. The Pacman Paradigm Change the View See THE board the way YOUR board will Look for ties to the strategic plan Solve REAL problems Anticipate objections
  • 16. The Pacman Paradigm Change the View Get familiar with the tools Learn on your own time Stockpile articles and links Upgrade your tech! Be read to Demo !
  • 17. The Pacman Paradigm Change the View Get familiar with the tools
  • 18. The Pacman Paradigm Change the View Find a Guide One who knows the culture One who knows the language One who knows the business
  • 19. The Pacman Paradigm The Qualities of a Social Media Advocate
  • 24. m i b l N e
  • 25. The Pacman Paradigm P atient A nalytical C reative M entoring a nd N imble P A C M a N
  • 26. 油