How To Be Social: Vol 1
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Nike capitalized on the Olympics by pre-recording topical content related to the event. Procter & Gamble showed appreciation for mothers with a video thanking them. NASA engaged followers by tweeting from Mars in character as the Mars rover.
How To Be Social: Vol 1
- 1. How To Be Social SOCIAL MEDIA CASE STUDIES VOL. #1
- 2. Nike newsjacks the Olympics Watch video LESSON #1: Identify a passion point and pre-record topical content
- 3. P&G says Thanks, Mum Watch video LESSON #2: Very few people love brands. Everyone loves their Mum.
- 4. NASA tweets from Mars LESSON #3: Create a character with a personality for people to follow.
Editor's Notes
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