How to beat Amazon in e-commerce
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This document provides 7 tips for beating Amazon in e-commerce: 1) Sell unique products that Amazon does not offer like handmade/craft items or used goods. 2) Make product discovery and browsing easier on your site. 3) Focus on mobile. 4) Encourage social shopping. 5) Make shopping fun and emotional. 6) Create niche "markets" for products. 7) Build a branded e-commerce platform. It also highlights some emerging e-commerce startups to watch like Etsy, Lyst, and Svpply.
How to beat Amazon in e-commerce
- 1. HOW TO BEAT AMAZON IN E-COMMERCE
- 2. 1 Sell stuff they 糸看稼t 2 Have a better Products discovery & Browsing 3 Go Mobile 4 Make shopping social 5 Make it Fun. Coforful. Emotional 6 Make Markets 7 Build a branded platform
- 3. 1 Sell stuff they 糸看稼t
- 4. If it has a UPC code, Amazon will beat you INTERNET QUOTES
- 5. Lower price is just one search away. Your choice is selling your handmade/ crafts or your old/ used stuffs.
- 6. 2 Have a better Products Discovery & Browsing
- 7. Amazon is a catalog. You know what you want when you come to it.
- 8. 皆看
- 9. Make your site a discovery engine
- 10. A place where customer discover things they 糸看稼t know they need
- 11. 3 Go Mobile
- 15. People 糸看稼t shopping alone, anymore
- 16. They shop with family, friends, colleagues, and strangers too.
- 17. 5 Make it Fun. Coforful. Emotional
- 18. Online shopping, From this ...
- 19. To this.
- 20. WTF?!
- 22. Make it fun, really FUN.
- 23. 6 Make Markets
- 24. Market
- 25. Thai Market
- 26. Super Market
- 27. Floating Market
- 28. Flea Market
- 29. Therere so many markets. Make your own market.
- 30. 7 Build a branded platform
- 31. Like this Coca Cola - Happiness Factory
- 32. Brand All in one Platform Like this Coca Cola - Happiness Factory Emotional experiences
- 33. BONUS E-commerce Startups to Watch!
- 34. Wanelo, a blend of the words want, need, love, is a combination of product-inspiration and social shopping sites such as Pinterest.
- 35. Etsy - A place to buy and sell all things handmade, vintage, and supplies.
- 36. Lyst is a social shopping and product bookmarking site specifically targeted to fashion
- 37. Svpply allows site members to keep track of the things they want to buy, and to browse a personal feed of products from across the web, curated and filtered by the people and stores they find interesting.
- 38. Nuji - A hybrid of Lyst and Svpply, allows users to save items they like from any online store using the platform's web bookmarklet tool. Users can clip apparel from retail websites they like and purchase the items later. Plus, they can follow interesting users and earn rewards and discounts from retailers by tagging their favorite items.
- 39. Flit wherer great shopping begins
- 40. Buyosphere is the Quora for fashion, interiors and retail.
- 41. 際際滷s inspired by Jason Goldberg Founder CEO of Fab.com
- 42. DIY! Do it your way!
- 43. Credit In this deck, I have used some pictures that I, myself, couldnt identify the right owners. I respect these awesome works and their original owners. By using these photos, I might break some copyright laws that I didnt really aware. Please let me know if this act makes you uncomfortable. RESPECT. No Bears were harmed in the making of this slide.
- 44. Photos credit (known sources) http://www.flickr.com/photos/56044438@N00/5064649496/ http://www.flickr.com/photos/82733598@N00/5759281777/ 鏤 htt鏤://www.flickr.com/photos/44681455@N00/54487746/ p http://www.flickr.com/photos/95572727@N00/412877337/ http://www.flickr.com/photos/54602205@N00/4822544006/ http://www.flickr.com/photos/thomashawk/21151707/ http://www.flickr.com/photos/53016579@N00/7664617826
- 45. Tri Vo is a communication designer who hates Death by PowerPoint, loves beautiful things, and creates 際際滷s for FOOD. Started SliDesigner to help people create slides in Ti畉ng Vi畛t and English. Work in HCM City - Vietnam. http://slidesigner.net