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How to Bring Your Social Media In-House and Make it Thrive!

Marisa Peacock
Marisa Peacock

When you started your business you probably didnt think about all the day-to-day marketing and promotion youd be doing. Youre not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best your business. However, a companys marketing strategy should be integrated into every part of your business to be more effective. Lets learn how to bring marketing in-house and build a social media team that can thrive over time.

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Marisa Peacock, The Strategic Peacock HOW TO BRING SOCIAL MEDIA IN-HOUSE AND MAKE IT THRIVE!
80% of business executives think it is very important or absolutely essential for their company to invest additional resources in social media marketing. Source: Sprout Social, 2022 Why Social Media?
Social Media Challenges Persist Research shows that companies top social media challenges are: Building a presence across multiple platforms Little-to-no communication between departments Not seeing the immediate value of investing in social as a priority channel Source: Sprout Social, 2022
Social media is often talked about as a free, easy-to- use marketing solution that creates instant engagement and grows fans and followers over night. How did we get here?
Its so easy my _______________________ can do it! Child / unpaid Intern / Neighbors dog walker
Social Media Isnt Magic Its both art and science. It requires a keen eye and listening ear to understand trends, consumer insights and contextual clues to help create and curate engaging content and cultivate audiences.
Social Media Isnt Magic Large companies dont invest in infrastructure (culture, systems and support) Small businesses often lack resources (sta ff , money, tools)
Social Media Social Media is an Integration, Not an Add-On
To be most e ff ective, social media must be integrated into your marketing work fl ow at every level, across every department. An Essential Element
Why Bring Social Media In-House? At fi rst, it might be cheaper to hire an outside agency to establish and manage your social media presence its something you dont want to or know how to do, so its money well spent. Until it isnt.
Benefits of bringing social media in-house
The more your team knows about how things work within your company, they more helpful they can be in ideating, creating, publishing and managing content over time, which makes it so you can be creating messages that are more relevant and engaging to your audience. Develop a Hive Mind
Your business generates a lot of data. It can be helpful in understanding the role social media plays. When you can start to see what is needed in real- time, you can start to see how you can leverage social media to help meet your business goals. Leverage Data
When employees understand how much goes into creating, mapping out and scheduling content, theyre likely to be more supportive and knowledge sharing becomes more e ff ective. Build Transparency
When social media is shared by employees within a company, knowledge is shared, rather than hoarded. New employees can be trained by existing sta ff , making it so that institutional knowledge is preserved and actively maintained within an organization. Train the Trainers
How to build a thriving social media team
Its important to articulate what your social presence is trying to achieve. Once you know that, you can tailor your approach accordingly & identify the metrics used. Define your strategy
Identify who will oversee social media management and its supporting roles: creator, editor, ad/sales, community manager, etc Identify your team & their roles
With a small team, you need to start small. Its far more e ff ective to choose one or two channels and get to know them well. Work on optimizing work fl ows, so that when its time to add another channel, it can be integrated e ff ectively into the current process. Focus on one or two high-impact channels
Consistency is the key to social media success. Keep everyone organized about the content that needs to be planned, created, reviewed, and published to maintain a consistent schedule. Stay Organized
Use your calendar to see what content needs to be created and what content can be repurposed or reused. Prioritizing content development opportunities lets you plan ahead, saving time, money, and stress! Work Smarter, Not Harder
When social media helps your business, shout it from the rooftops! Let everyone know how they played a role in your social media success. The more people see its value reinforced, the more people will start to trust its role in the companys structure. Show Value to Get Value
Social Media Takes a Village! Questions? marisa@strategicpeacock.com

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How to Bring Your Social Media In-House and Make it Thrive!

  • 1. Marisa Peacock, The Strategic Peacock HOW TO BRING SOCIAL MEDIA IN-HOUSE AND MAKE IT THRIVE!
  • 2. 80% of business executives think it is very important or absolutely essential for their company to invest additional resources in social media marketing. Source: Sprout Social, 2022 Why Social Media?
  • 3. Social Media Challenges Persist Research shows that companies top social media challenges are: Building a presence across multiple platforms Little-to-no communication between departments Not seeing the immediate value of investing in social as a priority channel Source: Sprout Social, 2022
  • 4. Social media is often talked about as a free, easy-to- use marketing solution that creates instant engagement and grows fans and followers over night. How did we get here?
  • 5. Its so easy my _______________________ can do it! Child / unpaid Intern / Neighbors dog walker
  • 6. Social Media Isnt Magic Its both art and science. It requires a keen eye and listening ear to understand trends, consumer insights and contextual clues to help create and curate engaging content and cultivate audiences.
  • 7. Social Media Isnt Magic Large companies dont invest in infrastructure (culture, systems and support) Small businesses often lack resources (sta ff , money, tools)
  • 8. Social Media Social Media is an Integration, Not an Add-On
  • 9. To be most e ff ective, social media must be integrated into your marketing work fl ow at every level, across every department. An Essential Element
  • 10. Why Bring Social Media In-House? At fi rst, it might be cheaper to hire an outside agency to establish and manage your social media presence its something you dont want to or know how to do, so its money well spent. Until it isnt.
  • 11. Benefits of bringing social media in-house
  • 12. The more your team knows about how things work within your company, they more helpful they can be in ideating, creating, publishing and managing content over time, which makes it so you can be creating messages that are more relevant and engaging to your audience. Develop a Hive Mind
  • 13. Your business generates a lot of data. It can be helpful in understanding the role social media plays. When you can start to see what is needed in real- time, you can start to see how you can leverage social media to help meet your business goals. Leverage Data
  • 14. When employees understand how much goes into creating, mapping out and scheduling content, theyre likely to be more supportive and knowledge sharing becomes more e ff ective. Build Transparency
  • 15. When social media is shared by employees within a company, knowledge is shared, rather than hoarded. New employees can be trained by existing sta ff , making it so that institutional knowledge is preserved and actively maintained within an organization. Train the Trainers
  • 16. How to build a thriving social media team
  • 17. Its important to articulate what your social presence is trying to achieve. Once you know that, you can tailor your approach accordingly & identify the metrics used. Define your strategy
  • 18. Identify who will oversee social media management and its supporting roles: creator, editor, ad/sales, community manager, etc Identify your team & their roles
  • 19. With a small team, you need to start small. Its far more e ff ective to choose one or two channels and get to know them well. Work on optimizing work fl ows, so that when its time to add another channel, it can be integrated e ff ectively into the current process. Focus on one or two high-impact channels
  • 20. Consistency is the key to social media success. Keep everyone organized about the content that needs to be planned, created, reviewed, and published to maintain a consistent schedule. Stay Organized
  • 21. Use your calendar to see what content needs to be created and what content can be repurposed or reused. Prioritizing content development opportunities lets you plan ahead, saving time, money, and stress! Work Smarter, Not Harder
  • 22. When social media helps your business, shout it from the rooftops! Let everyone know how they played a role in your social media success. The more people see its value reinforced, the more people will start to trust its role in the companys structure. Show Value to Get Value
  • 23. Social Media Takes a Village! Questions? marisa@strategicpeacock.com