How to Build a Growth Machine at TheNextWeb San Paulo Brazil
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The document discusses growth marketing and strategies. It mentions that Samir Patel is the founder and CEO of DoRevolution, a growth marketing company, and has also worked as a growth mentor at 500 Startups. DoRevolution provides growth marketing and analytics services to help companies optimize advertising spending and scale through techniques like search engine optimization, paid advertising, and analytics. The document emphasizes that growth is important but also complex and competitive given advances in technology and data science.
How to Build a Growth Machine at TheNextWeb San Paulo Brazil
- 1. twitter @meetsa1mir @Thenextweb Conference Dec 2nd, San paulo, Brazil
- 2. twitter @meetsa2mir The Growth Master Founder, CEO of DoRevolution and Growth Mentor at 500Startups Silicon Valley, Optimized $1B+ in Ads. Founder of SearchForce and pioneer to apply Wall Street Analytics and Quantitative Trading Techniques to Advertising for Portfolio Optimization. Raised $10M+ in financing, developed a Cross-Channel Optimization SaaS Platform Based and took the company to profitability. MBA in Brand Marketing from Cornell's Johnson School of Business.
- 3. twitter @meetsa3mir DoRevolution Growth Services Growth Marketing & Analytics Google Adwords Facebook Ads Mobile Advertising Retargeting SEO : On-page & Off-page Analytics: Google Analytics, Mixpanel, Kissmetrics Growth Training Seminars for CEOs, CMOs and Staff
- 5. twitter @meetsa5mir Moneyball for Growth
- 6. twitter @meetsa6mir How to Build a Growth Engine Scalable Repeatabl e Predictab le
- 7. twitter @meetsa7mir BOTS Take Over Social Selling
- 8. twitter @meetsa8mir Automate Visits to Profiles
- 9. twitter @meetsa9mir Profile Current & Clear Action
- 11. twitter @meetsa11mir Be Vanilla or a Gorilla International Ice Cream Association the Top 10 flavours of ice cream in order are: vanilla, chocolate, butter pecan, strawberry, neapolitan, chocolate chip, french vanilla and cookies n cream. Vanilla (#1) got approximately 28% of sales and chocolate (#2) got approximately 8% of sales. The rest got 6% or less. In this instance, being #1 makes you 350% better off than #2.
- 12. twitter @meetsa12mir Dave McClure Startup Ecosystem 12 1,000 Bootstrap Startups ($0-10K) = 1,000 Parents/Garages/Basements @ $0-500/mo food+rent 300 Accelerator Startups ($10-100K) = 10-20 Accelerators @ $1-5M/yr, 20-50 cos/yr 100 Seed-Stage Startups ($100K-$1M) = 5-10 Micro-VC Funds @ $10-30M/yr, 10-20 cos/yr 30 Series A/B Startups ($1-10M) = 3-5 Early-Stage Funds @ $25-100M/yr, 5-10 cos/yr 10 Later-Stage Companies ($10-100M) = 2-3 Later-Stage Funds @ $50-250M/yr, 3-5 cos/yr 1-3 Mature Company IPOs ($100M+)
- 13. twitter @meetsa13mir - McKinsey & Company
- 14. twitter @meetsa14mir - McKinsey & Company
- 15. twitter @meetsa15mir Growth Trumps all Metrics High growth companies return 5X more to share holders Growth predicts long-term success SuperGrowers (growth rate >60%) when reached $100M were 8X more likely to reach $1B than ones <20% growth rate Growth matters more than margin or cost structure. Increases in revenue growth rates drive 2X as much market cap gains 15 - McKinsey & Company
- 16. twitter @meetsa16mir Action Grow Fast or Die Slow
- 17. twitter @meetsa17mir But Growth is Hard Law of Vanilla Ice-cream Rapid Evolution of Platforms Increasing precision brings complexity Speed & Machines Lots of Money at Stake
- 18. twitter @meetsa18mir Platforms 2.0 Search, Social, Mobile, Video, Messaging $100M+ Users ~ Dave McClure
- 19. twitter @meetsa19mir A Zillion Ways to Acquire Users
- 20. twitter @meetsa20mir Hyper Inflation & Irrational Bidders
- 21. twitter @meetsa21mir Efficient Markets
- 22. twitter @meetsa22mir Easy to Lose Money Its Complex. Know if you dont know.
- 23. twitter @meetsa23mir SEO is not JUST SEO ~ Rand Fishkin, Wizard, Moz
- 24. twitter @meetsa24mir Unprecedented Complexity
- 25. twitter @meetsa25mir Action Reflect on your current knowledge and feel the gap
- 26. twitter @meetsa26mir Precision Marketing
- 27. twitter @meetsa27mir Action : A Historical Opportunity Laser-Like Precision Marketing
- 28. twitter @meetsa28mir The Rise of the Machines
- 29. twitter @meetsa29mir High-frequency trading factoids
- 30. twitter @meetsa30mir High-frequency trading factoids
- 33. twitter @meetsa33mir Hedge fund Spent $300M to increase speed by 3 Milliseconds
- 34. twitter @meetsa34mir Billions at Stake ~ Rand Fishkin, Wizard, Moz
- 35. twitter @meetsa35mir Google Pays $500M for AI
- 36. twitter @meetsa36mir ~ Rand Fishkin, Wizard, Moz
- 37. twitter @meetsa37mir Self-Aware Robots
- 38. twitter @meetsa38mir Elon Going to Mars
- 40. twitter @meetsa40mir You vs. (Machines + Geniuses) Do you have DataStars on your team?
- 41. twitter @meetsa41mir Actions Grow Fast or Die Slow Markets are hyper-competitive and inflated Companies are using Artificial Intelligence, Math and Stats to gain competitive advantage Companies are hiring the best and brightest minds and paying billions for them. Its the TEAM stupid. Easy to spend money, hard to make money Bottom-line : Pay attention OR you will end up in the dead pool.
- 45. twitter @meetsa45mir People Key Qualities Quant Skills
- 46. twitter @meetsa46mir 9 Qualities of World Class Growth Teams Possess Action-Driven Thinking Rapid Learners of Dynamically Changing Marketing Channels and Growth Platforms Understand Growth Process Are Highly Product-Savvy Have a Hustle Mindset Possess a Cross-Disciplinary Skillset Connect Marketing to Product Development Possess Technical Acumen Hiring connections
- 49. twitter @meetsa49mir Platforms Data Use / Action Ninjas / GrowthStack
- 50. twitter @meetsa50mir Data Storage & Retrieval
- 51. twitter @meetsa51mir How Big is your Data?
- 52. Stop Data twitter @meetsa52mir PUKING
- 53. Traffic Acquisition twitter @meetsa53mir Lead & Customer Acquisition Market Research & User Feedback Email Marketing AB / Multivariate Testing Competitive Research Tools Sales Intelligence
- 56. twitter @meetsa56mir Your Eyes are Analytics
- 57. twitter @meetsa57mir 1. ACQUISITION Homepage / Landing Page Product Features Website.com Campaigns, Contests Emails & widgets Ads, Lead Gen, Biz Dev Subscriptions, etc SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Emails & Alerts System Events & Time-based Features Blogs, Content ~ Dave McClure
- 58. twitter @meetsa58mir Process KPIs Growthaly tics Kaizen
- 61. twitter @meetsa61mir ~ Brian Balfour
- 62. twitter @meetsa62mir Action Establish Clear, Quantifiable Goals. Think Attribution Modeling.
- 63. twitter @meetsa63mir Customer Lifecycle Acquisition: users come to the site from various channels Activation: users enjoy 1st visit: "happy" user experience Retention: users come back, visit site multiple times Referral: users like product enough to refer others RAAeRvReR!nue: users conduct some monetization behavior ~ Dave McClure, 500Startups
- 64. twitter @meetsa64mir Action Think Lifecycle. Customer Journeys.
- 65. twitter @meetsa65mir Growth Experiments Framework
- 66. twitter @meetsa66mir Experiment Objective Hypothesis Design Resource Estimation Results Findings Action Items
- 68. twitter @meetsa68mir Action You must Breathe Continuous Improvement
- 69. twitter @meetsa69mir Establish Objectives and Key Results (OKRs) Set your objective based on whats going to have the greatest impact on your business right away Establish a timeline for testing Set multiple Key Results (KRs) based on level of difficulty: KR 1 90% chance of success. You did a good job. KR 2 50% chance of success. You did a great job. KR 3 10% chance of success. You hit it out of the park!
- 70. twitter @meetsa70mir Example -- Growth via Adwords: Target : Lower their CPA for accredited investor signups via AdWords without a significant drop in conversion volume. 1. Focus on Search Network to drive lower CPA 2. Set timeline for 60 days 3. Three Key Results will be attempted: KR1 -- (90% change of success): Raise conversion volume by 10% by focusing on strategic bid modifications RLSA audience lists. KR2 (50% chance of success): Lower CPA by 20% by limiting the keywords they buy to high performing terms only, and setting location bid modifications by income-tier. KR3 (10% chance of success): Lower CPA by 20% and raise conversion volume by 10% by combining these two strategies.
- 71. twitter @meetsa71mir Action Run Growth Teams on OKRS.
- 73. twitter @meetsa73mir Its the Questions that drive Change 1. Do you have millisecond strategy? 2. Have you identified a Growth Team? 3. Do you run Growth as Risk & Portfolio Management?
- 74. twitter @meetsa74mir Samir Patel samir@dorevolution.com President & CEO, DoRevolution Growth Mentor @500Startups Connect on Linkedin