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How to build a perfect restaurant online ordering system.

eHopperPOS
eHopperPOS

Follow this guide to build the perfect restaurant online ordering system, and start raking in the profits.

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HOW TO BUILD A PERFECT RESTAURANT ONLINE ORDERING SYSTEM CHECKLIST: 13 STEPS TO BUILD A PERFECT RESTAURANT ONLINE ORDERING SYSTEM
What Is a Point of Sale System?The food business can be rough. If youre like most owners in this hyper-competitive industry, youre always looking for any easy way to boost your restaurant profits. Well, good news! You can easily achieve this with a restaurant online ordering system. Online ordering systems are doing wonders for quick serve restaurants (QSR) and other hospitality businesses around the world. Many merchants using the technology already experience a huge boost in their average order sizes, customer loyalty and operational efficiency. 68% of consumers consider ordering online the most important aspect of restaurant technology. As a QSR, are you ready for a piece of that pie? Accepting orders online is not just a simple substitution for traditional in-person purchasing, but rather, a separate avenue to enhance the lifetime value (LTV) of a customer. With this in mind, just follow this 13 point checklist to build the perfect online ordering system for any restaurant, and start raking in the profits.
Save Time + Increase Efficiency 1. Increase Your Restaurants Exposure The first step to doubling restaurant profits with restaurant online ordering system comes down to basic business math: The more places your products are available to purchase, the more chances you have to make sales. Simply put, to increase profits, you must increase your restaurants exposure. In todays Digital Age, more and more business is taking place online. 50.8% of the worlds population is online. This means there are over 4 billion internet users. With this much business taking place online, and with a millennial market increasingly leaning more and more on delivery and mobile ordering, it is crucial to the success of restaurant to have an online food ordering website. 2. Reduce Payroll Expenses If more of your business shifts to online ordering, that means you will need to spend less in payroll and associated taxes. By lowering your payroll expenses, you increase your profit margins, and therefore, your chances of double restaurant profits. The fewer people you have to keep on your payroll, the greater your chances of doubling your current profits.
3. Reduce Time Employees Spend Taking Orders Restaurant staff and customers benefit from increased efficiency when restaurants take digital orders. Customer satisfaction will grow as they are able to avoid jammed phone lines and irritating background noise. Fewer phone calls means your staff on the floor can devote more time to the customers in house. If there is a way that you are able to avoid paying 30% of every dollar that you bring in to a corporate giant, you must do that if doubling your profits is your ultimate goal. By handling online ordering on your own platform, you can keep the 30% normally charged by larger corporate aggregated online ordering sites.
6. Add a Promo Code to Your Restaurant Receipts Heres an example: A restaurant owner takes an order, for example, through Seamless or Grubhub. But now, they include a sales promotion on the order receipt. Or even, an employee simply drops in a note or promo card into the takeout bag with the order. This note could offer the customer 30% off your next order if you order through us with code LOCAL!
This way, you are leveraging the reach of established ordering platforms, like Seamless, Uber Eats or Grubhub, but now you are using their system to direct customers back to YOUR online ordering site. If this customer gets this promotion, and going forward, placing their order in your online ordering system, your profit margins will increase significantly! 7. Acquire Email Addresses to Use in Remarketing Another easy avenue to increased restaurant revenue is capturing email addresses and contact information, supplied when a customer orders. In 2017, global email users amounted to 3.7 billion users. Whats more, recent studies show that 73% of Millennials identify email as their preferred means of business communication. If you are trying to double restaurant profits, then this is exactly where you need to place your marketing efforts.
While you are still using the corporate giants, you can leverage their power to increase your future profits by driving everything back to your own online delivery system. Every email entered in a 3rd party online food ordering platform can be incorporated into your restaurant marketing. With these collected email addresses you can: Email customers discount codes or promotional offers Direct customers to follow your restaurant on social media Encourage customers to visit your location on specific days to drive foot traffic Build customer profiles of repeat restaurant orders
Sync with your POS If your restaurant serves both in a physical location, and online, its crucial that your restaurant online ordering system syncs with your POS. Every retailer or small business is different. Perhaps youre a brick and mortar boutique that doesnt have much of an online presence. Maybe youre not happy with your existing ecommerce platform. Doubling your restaurant profits means lowering your overhead costs. An important step toward achieving this level of efficiency is syncing your restaurant online ordering system with your point of sale. By syncing eHopper POS with your eCommerce store, you guarantee that you are reaching your customers at the right points of your sales pipeline. 8. Sync your inventory between POS and restaurant online ordering system This means that when you sell something in-person at your store, the inventory available online is updated. This prevents you from over (or under) selling items between the two platforms. We understand that every retailer or small business is different. Perhaps youre a brick and mortar sandwich shop that doesnt have much of an online presence.
Maybe youre not sure how to leverage these tools to increase sales over the holiday season. If you fall into groups like this, there could be gaps in your retail strategy, and it might be time to consider Omnichannel. An omnichannel retail strategy is an approach to sales and marketing that provides customers with a fully-integrated shopping experience by uniting user experiences from brick-and-mortar to mobile-browsing and everything in between. This combines your POS system with your online food ordering software. This synergy allows you to be in the best position to double your profits. Its just that simple. eHopper offers an Omnichannel Plan that seamlessly integrates restaurant inventory, customer information, reporting, and employee management.
By syncing eHopper POS with your restaurant online ordering system, you can ensure that you are reaching your customers at the right points of your sales pipeline. eCommerce, search engine optimization, email marketing, stock controls, and loyalty programs eHopper offers the perfect solution double restaurant profits. 9. Use proper POS reporting metrics Without the proper reporting metrics in place, a restaurant owner will never have an accurate picture of their business health. By syncing your POS with restaurant online ordering system, you will be able to have a snapshot of:
What items are top sellers Which products cost your restaurant the most money to prepare What products sell the most, during what shift Which day of the week is best for your restaurant orders. Analyzing this information, and taking actions based on the results, is one of the easiest ways toward doubling restaurant profits. 10. Establish a customer management program Combining your point of sale with restaurant online ordering system allows a restaurant to establish a customer management program. Establishing a customer management or loyalty program allows a restaurant to develop a snapshot of their customers. By providing personalized customer service, restaurants can increase customer satisfaction, leading to repeat visits and higher profits.
Easily deliver to customers location through printed address on receipt Easily repeat order with customer order history Send marketing material to customer based on personal information gathered Focus your promotional deals or marketing materials on items customer typically buys Online ordering platforms allow a restaurant owner to:
Increase Restaurant Traffic Google is King. Everything goes through Google, these days. More and more consumers are turning to their phones and the internet to not only find food, but order it either ahead or delivered to a specific location. With restaurant online ordering system, you will be able to double your restaurant profit, by simply leveraging this proven digital exposure. 11. Create URL with Your Restaurant Name With this in mind, if you want to double your restaurants profits, you HAVE to be available for online ordering. If you want to double your profits, the best practice is to have a healthy search ranking. The easiest way to assure that you show up for these searches, and the only way to make sure that you are capturing some of this valuable traffic, is to set up a simple online ordering system for your quick serve restaurant.
The easiest way to assure that you show up for these searches, and the only way to make sure that you are capturing some of this valuable traffic, is to set up a simple online ordering system for your quick serve restaurant. Branding a URL with your companys name, and hosting the site online, means your restaurant has an address with which to found on the worldwide web. This is the first step to using restaurant online ordering system double your cash intake. Your URL should include the name of your restaurant, and be simple and easy for a user to remember. 12. Configure Your Restaurant in Google My Business Google My Business is a powerful tool which lets a merchant modify how your restaurants site is seen, as well as, how it displays in Google results.
More importantly, it previews how your site appears in primary search results, Google+, Maps, and the Knowledge Graph. For a quick serve restaurant, setting up Google My Business is crucial. This listing go increase your profit, not only by bolstering your online presence, but also by increasing foot traffic into your physical location. If you submit this information to Google, a person searching for food near me is much more likely to see your hours, address, reviews, and many other valuable insights that can lead to converting these people into customers. 13. Use keywords best suited for your restaurant category In ordering to maximize your search engine optimization (SEO), there are a few things to consider when trying to get your QSR in the best position possible to make more money.
Important searches like food near me, or food that delivers around me, or cuisine specific information like Chinese food, or bagels, are all crucial to the amount of money you are able to make at your restaurant. In fact,according to a recent study of people who searched for food and beverage terms,35% did so on their phone. These what do I eat? moments happen most at the start of the week, when people may be planning meals, making grocery lists, or re- devoting themselves to healthy eating after an indulgent weekend. On average, searches for food across devices peak on Mondays, and slowly decline throughout the week until interest reaches its lowest point on Fridays. A QSR looking to double their profits need to ensure they have done everything possible to optimize their search results.
To review the checklist for doubling your restaurant profits with restaurant online ordering system: Conclusion eHopper Omnichannel offers all of this Increase Your Restaurants Exposure Reduce Your Payroll Expenses Reduce Time Employee Take Orders Encourage Repeat Restaurant Customers Sell on Your Own Online Ordering Website to Avoid Extra Fees Add a Promo Code to Your Restaurant Receipts Acquire Email Addresses to Use in Remarketing Sync your inventory between POS and Online Ordering Use proper POS reporting metrics Establish a customer management program Create URL with Your Restaurant Name Configure Your Restaurant in Google My Business Use keywords best suited for your restaurant category If you realize you cant check off most of this list, there are gaps in your restaurant business strategy. It might be time to consider an Omnichannel approach. An omnichannel strategy is an approach to sales and marketing that provides customers with a fully-integrated shopping experience by uniting user experiences from brick-and-mortar to mobile-browsing and everything in between. eHopper offers an Omnichannel Plan that seamlessly integrates inventory, customer information, reporting, and employee management. Sign up today for a free trial of eHoppers Omnichannel Plan.
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How to build a perfect restaurant online ordering system.

  • 1. HOW TO BUILD A PERFECT RESTAURANT ONLINE ORDERING SYSTEM CHECKLIST: 13 STEPS TO BUILD A PERFECT RESTAURANT ONLINE ORDERING SYSTEM
  • 2. What Is a Point of Sale System?The food business can be rough. If youre like most owners in this hyper-competitive industry, youre always looking for any easy way to boost your restaurant profits. Well, good news! You can easily achieve this with a restaurant online ordering system. Online ordering systems are doing wonders for quick serve restaurants (QSR) and other hospitality businesses around the world. Many merchants using the technology already experience a huge boost in their average order sizes, customer loyalty and operational efficiency. 68% of consumers consider ordering online the most important aspect of restaurant technology. As a QSR, are you ready for a piece of that pie? Accepting orders online is not just a simple substitution for traditional in-person purchasing, but rather, a separate avenue to enhance the lifetime value (LTV) of a customer. With this in mind, just follow this 13 point checklist to build the perfect online ordering system for any restaurant, and start raking in the profits.
  • 3. Save Time + Increase Efficiency 1. Increase Your Restaurants Exposure The first step to doubling restaurant profits with restaurant online ordering system comes down to basic business math: The more places your products are available to purchase, the more chances you have to make sales. Simply put, to increase profits, you must increase your restaurants exposure. In todays Digital Age, more and more business is taking place online. 50.8% of the worlds population is online. This means there are over 4 billion internet users. With this much business taking place online, and with a millennial market increasingly leaning more and more on delivery and mobile ordering, it is crucial to the success of restaurant to have an online food ordering website. 2. Reduce Payroll Expenses If more of your business shifts to online ordering, that means you will need to spend less in payroll and associated taxes. By lowering your payroll expenses, you increase your profit margins, and therefore, your chances of double restaurant profits. The fewer people you have to keep on your payroll, the greater your chances of doubling your current profits.
  • 4. 3. Reduce Time Employees Spend Taking Orders Restaurant staff and customers benefit from increased efficiency when restaurants take digital orders. Customer satisfaction will grow as they are able to avoid jammed phone lines and irritating background noise. Fewer phone calls means your staff on the floor can devote more time to the customers in house. If there is a way that you are able to avoid paying 30% of every dollar that you bring in to a corporate giant, you must do that if doubling your profits is your ultimate goal. By handling online ordering on your own platform, you can keep the 30% normally charged by larger corporate aggregated online ordering sites.
  • 5. 6. Add a Promo Code to Your Restaurant Receipts Heres an example: A restaurant owner takes an order, for example, through Seamless or Grubhub. But now, they include a sales promotion on the order receipt. Or even, an employee simply drops in a note or promo card into the takeout bag with the order. This note could offer the customer 30% off your next order if you order through us with code LOCAL!
  • 6. This way, you are leveraging the reach of established ordering platforms, like Seamless, Uber Eats or Grubhub, but now you are using their system to direct customers back to YOUR online ordering site. If this customer gets this promotion, and going forward, placing their order in your online ordering system, your profit margins will increase significantly! 7. Acquire Email Addresses to Use in Remarketing Another easy avenue to increased restaurant revenue is capturing email addresses and contact information, supplied when a customer orders. In 2017, global email users amounted to 3.7 billion users. Whats more, recent studies show that 73% of Millennials identify email as their preferred means of business communication. If you are trying to double restaurant profits, then this is exactly where you need to place your marketing efforts.
  • 7. While you are still using the corporate giants, you can leverage their power to increase your future profits by driving everything back to your own online delivery system. Every email entered in a 3rd party online food ordering platform can be incorporated into your restaurant marketing. With these collected email addresses you can: Email customers discount codes or promotional offers Direct customers to follow your restaurant on social media Encourage customers to visit your location on specific days to drive foot traffic Build customer profiles of repeat restaurant orders
  • 8. Sync with your POS If your restaurant serves both in a physical location, and online, its crucial that your restaurant online ordering system syncs with your POS. Every retailer or small business is different. Perhaps youre a brick and mortar boutique that doesnt have much of an online presence. Maybe youre not happy with your existing ecommerce platform. Doubling your restaurant profits means lowering your overhead costs. An important step toward achieving this level of efficiency is syncing your restaurant online ordering system with your point of sale. By syncing eHopper POS with your eCommerce store, you guarantee that you are reaching your customers at the right points of your sales pipeline. 8. Sync your inventory between POS and restaurant online ordering system This means that when you sell something in-person at your store, the inventory available online is updated. This prevents you from over (or under) selling items between the two platforms. We understand that every retailer or small business is different. Perhaps youre a brick and mortar sandwich shop that doesnt have much of an online presence.
  • 9. Maybe youre not sure how to leverage these tools to increase sales over the holiday season. If you fall into groups like this, there could be gaps in your retail strategy, and it might be time to consider Omnichannel. An omnichannel retail strategy is an approach to sales and marketing that provides customers with a fully-integrated shopping experience by uniting user experiences from brick-and-mortar to mobile-browsing and everything in between. This combines your POS system with your online food ordering software. This synergy allows you to be in the best position to double your profits. Its just that simple. eHopper offers an Omnichannel Plan that seamlessly integrates restaurant inventory, customer information, reporting, and employee management.
  • 10. By syncing eHopper POS with your restaurant online ordering system, you can ensure that you are reaching your customers at the right points of your sales pipeline. eCommerce, search engine optimization, email marketing, stock controls, and loyalty programs eHopper offers the perfect solution double restaurant profits. 9. Use proper POS reporting metrics Without the proper reporting metrics in place, a restaurant owner will never have an accurate picture of their business health. By syncing your POS with restaurant online ordering system, you will be able to have a snapshot of:
  • 11. What items are top sellers Which products cost your restaurant the most money to prepare What products sell the most, during what shift Which day of the week is best for your restaurant orders. Analyzing this information, and taking actions based on the results, is one of the easiest ways toward doubling restaurant profits. 10. Establish a customer management program Combining your point of sale with restaurant online ordering system allows a restaurant to establish a customer management program. Establishing a customer management or loyalty program allows a restaurant to develop a snapshot of their customers. By providing personalized customer service, restaurants can increase customer satisfaction, leading to repeat visits and higher profits.
  • 12. Easily deliver to customers location through printed address on receipt Easily repeat order with customer order history Send marketing material to customer based on personal information gathered Focus your promotional deals or marketing materials on items customer typically buys Online ordering platforms allow a restaurant owner to:
  • 13. Increase Restaurant Traffic Google is King. Everything goes through Google, these days. More and more consumers are turning to their phones and the internet to not only find food, but order it either ahead or delivered to a specific location. With restaurant online ordering system, you will be able to double your restaurant profit, by simply leveraging this proven digital exposure. 11. Create URL with Your Restaurant Name With this in mind, if you want to double your restaurants profits, you HAVE to be available for online ordering. If you want to double your profits, the best practice is to have a healthy search ranking. The easiest way to assure that you show up for these searches, and the only way to make sure that you are capturing some of this valuable traffic, is to set up a simple online ordering system for your quick serve restaurant.
  • 14. The easiest way to assure that you show up for these searches, and the only way to make sure that you are capturing some of this valuable traffic, is to set up a simple online ordering system for your quick serve restaurant. Branding a URL with your companys name, and hosting the site online, means your restaurant has an address with which to found on the worldwide web. This is the first step to using restaurant online ordering system double your cash intake. Your URL should include the name of your restaurant, and be simple and easy for a user to remember. 12. Configure Your Restaurant in Google My Business Google My Business is a powerful tool which lets a merchant modify how your restaurants site is seen, as well as, how it displays in Google results.
  • 15. More importantly, it previews how your site appears in primary search results, Google+, Maps, and the Knowledge Graph. For a quick serve restaurant, setting up Google My Business is crucial. This listing go increase your profit, not only by bolstering your online presence, but also by increasing foot traffic into your physical location. If you submit this information to Google, a person searching for food near me is much more likely to see your hours, address, reviews, and many other valuable insights that can lead to converting these people into customers. 13. Use keywords best suited for your restaurant category In ordering to maximize your search engine optimization (SEO), there are a few things to consider when trying to get your QSR in the best position possible to make more money.
  • 16. Important searches like food near me, or food that delivers around me, or cuisine specific information like Chinese food, or bagels, are all crucial to the amount of money you are able to make at your restaurant. In fact,according to a recent study of people who searched for food and beverage terms,35% did so on their phone. These what do I eat? moments happen most at the start of the week, when people may be planning meals, making grocery lists, or re- devoting themselves to healthy eating after an indulgent weekend. On average, searches for food across devices peak on Mondays, and slowly decline throughout the week until interest reaches its lowest point on Fridays. A QSR looking to double their profits need to ensure they have done everything possible to optimize their search results.
  • 17. To review the checklist for doubling your restaurant profits with restaurant online ordering system: Conclusion eHopper Omnichannel offers all of this Increase Your Restaurants Exposure Reduce Your Payroll Expenses Reduce Time Employee Take Orders Encourage Repeat Restaurant Customers Sell on Your Own Online Ordering Website to Avoid Extra Fees Add a Promo Code to Your Restaurant Receipts Acquire Email Addresses to Use in Remarketing Sync your inventory between POS and Online Ordering Use proper POS reporting metrics Establish a customer management program Create URL with Your Restaurant Name Configure Your Restaurant in Google My Business Use keywords best suited for your restaurant category If you realize you cant check off most of this list, there are gaps in your restaurant business strategy. It might be time to consider an Omnichannel approach. An omnichannel strategy is an approach to sales and marketing that provides customers with a fully-integrated shopping experience by uniting user experiences from brick-and-mortar to mobile-browsing and everything in between. eHopper offers an Omnichannel Plan that seamlessly integrates inventory, customer information, reporting, and employee management. Sign up today for a free trial of eHoppers Omnichannel Plan.