How to build a personalized interface for VOD
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This deck shows how TV services, operators and manufacturers can build a personalized UI for VOD services.
How to build a personalized interface for VOD
- 1. Building a personalized UI for VOD services hello@tanktop.tv http://tanktop.tv @tanktoptv 息 2014 Tank Top TV Ltd
- 2. Mary Meeker highlights Netflixs UI as a great example of personalization
- 3. Building a personalized VOD UI Any VOD operator can now build a personalized UI based on Tank Top TV technology. Heres how. Well start by looking at an example UI structure and then look at how our cloud-based service enables building it. 息 2014 Tank Top TV Ltd
- 4. Hero content Planned viewing Popular Recommendations Recommendations Basic structure The UI is broken into sections, and each section is tailored for the user. Section ordering is algorithmically determined for the user based on behavior. 息 2014 Tank Top TV Ltd
- 5. Algorithmically picked from limited curated selection of hero content (original programming, new blockbusters, special promotions) Fits with users viewing pattern Hasnt seen (recently) Random element Hero Content Planned viewing Popular Recommendations Recommendations Hero content 息 2014 Tank Top TV Ltd
- 6. Series the user is part- way through Watchlisted items Prioritize items that are expiring soon or newly available Viewing pattern considerations Omit planned viewing if the user hasnt set any up yet Hero Content Planned viewing Popular Recommendations Recommendations Planned viewing 息 2014 Tank Top TV Ltd
- 7. Popular items, filtered for user preferences & reordered according to likelihood that this user is interested Weight towards currently / recently popular Helps address Fear Of Missing Out Hero Content Planned viewing Popular Recommendations Recommendations Popular 息 2014 Tank Top TV Ltd
- 8. Hero Content Planned viewing Popular Recommendations Recommendations Pure algorithms Because you watched You might like Your friends like Catalogue-driven Newly available Expiring soon Curations & lists Recommendations 息 2014 Tank Top TV Ltd
- 9. Hero Content Planned viewing Popular Recommendations Recommendations Learning from behavior Section ordering changes according to what works scores are adjusted according to viewing patterns business rules randomization 息 2014 Tank Top TV Ltd
- 10. Personalization platform User profiles & events Catalogue &metadata Business rules services Personalized recs & listings Abstracted personalization services for your catalogue & user base 息 2014 Tank Top TV Ltd
- 11. Personalization platform Recommender system Watchlists & viewing history Personalization UI HTTPAPIs Personalized suggestions User events Catalogue Metadata Curations Business rules User profiles User history Time & availability suggestions Contextual filtering & ordering Social connections Service Popularity
- 12. Beyond VOD UIs Contact us for our latest thinking on using personalization for customer emails promoting video content UIs that combine VOD, live TV and PVR hello@tanktop.tv 息 2014 Tank Top TV Ltd