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Social by Design: 10 best practices to build Facebook applications

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Tigerlily
Tigerlily

At Tigerlily, we integrate social features from the very first steps of design. Because Facebook is just like everyday life. Discover 10 best practices to integrate in order to be successful on Facebook.

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HOW TO BUILD A SOCIAL BY DESIGN APPLICATION
At Tigerlily, we integrate social features from the very first steps of design. BECAUSE FACEBOOK IS JUST LIKE EVERYDAY LIFE.
CARRY YOUR ID Use the Facebook "Single sign on" (SSO) to log into your app 1
CARRY YOUR ID 1 To simplify the sign in and login process, you have to connect Spotify with your Facebook account. Spotify uses your Facebook information to easily create your account and to begin sharing your music with friends.
2 MEET FRIENDS Display the Facebook "Facepile" plugin to see friends connected to the app
MEET FRIENDS 2 The French Tennis Federation had displayed the "Facepile" plugin on its latest Facebook contest to encourage user to participate like their friends.
3 CHITCHAT Foster Facebook comments with interactive contents
CHITCHAT 3 Livestream propose to interact on live events with the Facebook comments box and other social streams. Users can publish their messages on their Facebook profile. For the last Facebook developer conference, F8, where Mark Zuckerberg launched the Timeline, the live stream brought together more than 100 000 unique viewers around the world.
4 PLAY TOGETHER Ask users to build their own team to join a contest or a cause
PLAY TOGETHER 4 The french band Cocoon organized a private concert for its community. Fans had to create their own teams of friends who wanted to attend this exclusive show. In one week, more than 2,000 events were created for a total of 5,000 participants.
5 GRADUATE Give awards to your best ambassadors
GRADUATE 5 Foursquare offers badges and exclusive promotions to their most active users.
6 ACT PUBLICLY Show actions to your friends, such as inputs & participations
ACT PUBLICLY 6 Cinemur notifies you of your latest friends actions : they want to watch this movie, they like this movie, they comment this movie...
RECOMMEND Invite your community to publish and rate their own contributions. 7
RECOMMEND 7 The music TV show, Taratata, invited its Facebook community to create their Spotify playlist and share them with friends to win votes. A social way to recommend music through an interactive contest. Nearly 200 playlists were listen by nearly 10,000 users.
8 SHARE YOUR LOVE Push sharing actions : invite, like, tweet...?
SHARE YOUR LOVE 8 For its vintage photo contest in partnership with the band "The Black Keys", the mobile Brand Sosh invited users to share their contribution to win votes from their friends and encourage them to participate. In one week, more than 400 photos were uploaded.
9 SHARE FASTER Integrate the Facebook Open Graph to boost your app
SHARE FASTER 9 The Open Graph allows users to instantly and seamlessly share what they are reading, watching, listening, cooking... Dailymotion was one of the first services to integrate the Open Graph last year. In april, Dailymotion won more than 20m users !
THINK SHARE Always think about what users want to share and not what you want to sell 10
THINK SHARE 10 Orange RockCorps organized the first interactive show with The Ting Tings. The more the audience shared content through Facebook, Instagram, Twitter and Foursquare, the more the concert was impressive. An original way to live an highly social experience.
RECAP RECAP
CARRY YOUR ID MEET FRIENDS RECAP CHITCHAT PLAY TOGETHER GRADUATE ACT PUBLICLY RECOMMEND SHARE YOUR LOVE SHARE FASTER THINK SHARE
The Tigerlily platform helps iconic brands optimize conversations, engage users through rich contents or contests, and identify key communities. NOW IS THE TIME TO BECOME A SOCIAL MEDIA CHIEF. VISIT OUR WEBSITE CONTACT US
TO ALL FLICKR ARTISTS, Title ºÝºÝߣ?Gruppe Feuer by siegertmarc Introduction?Vintage Card by dan.marv THANK YOU. Carry your ID?Vintage Travel by CodyCreamer This presentation could not be done without you. Meet friends?Smile by jerik0ne Chitchat?SAMFund Event-Chicago by jerik0ne Play Together?1975posthoorn02 by annrkizst Graduate?Analog Pictures from Mom by cote Act publicly?Leap of Faith - Mana'o'i'o by Justin Ornellas Recommend?Self-Portrait #24 by r.f.m II Share your love?Chris and Monica - Wedding by B Rosen Share faster?Relic Flight Val by B Rosen Think share?Sharing music, roman style by B Rosen Recap?Two by Foxtongue All these photos are under Creative Commons license.

More Related Content

Social by Design: 10 best practices to build Facebook applications

  • 1. HOW TO BUILD A SOCIAL BY DESIGN APPLICATION
  • 2. At Tigerlily, we integrate social features from the very first steps of design. BECAUSE FACEBOOK IS JUST LIKE EVERYDAY LIFE.
  • 3. CARRY YOUR ID Use the Facebook "Single sign on" (SSO) to log into your app 1
  • 4. CARRY YOUR ID 1 To simplify the sign in and login process, you have to connect Spotify with your Facebook account. Spotify uses your Facebook information to easily create your account and to begin sharing your music with friends.
  • 5. 2 MEET FRIENDS Display the Facebook "Facepile" plugin to see friends connected to the app
  • 6. MEET FRIENDS 2 The French Tennis Federation had displayed the "Facepile" plugin on its latest Facebook contest to encourage user to participate like their friends.
  • 7. 3 CHITCHAT Foster Facebook comments with interactive contents
  • 8. CHITCHAT 3 Livestream propose to interact on live events with the Facebook comments box and other social streams. Users can publish their messages on their Facebook profile. For the last Facebook developer conference, F8, where Mark Zuckerberg launched the Timeline, the live stream brought together more than 100 000 unique viewers around the world.
  • 9. 4 PLAY TOGETHER Ask users to build their own team to join a contest or a cause
  • 10. PLAY TOGETHER 4 The french band Cocoon organized a private concert for its community. Fans had to create their own teams of friends who wanted to attend this exclusive show. In one week, more than 2,000 events were created for a total of 5,000 participants.
  • 11. 5 GRADUATE Give awards to your best ambassadors
  • 12. GRADUATE 5 Foursquare offers badges and exclusive promotions to their most active users.
  • 13. 6 ACT PUBLICLY Show actions to your friends, such as inputs & participations
  • 14. ACT PUBLICLY 6 Cinemur notifies you of your latest friends actions : they want to watch this movie, they like this movie, they comment this movie...
  • 15. RECOMMEND Invite your community to publish and rate their own contributions. 7
  • 16. RECOMMEND 7 The music TV show, Taratata, invited its Facebook community to create their Spotify playlist and share them with friends to win votes. A social way to recommend music through an interactive contest. Nearly 200 playlists were listen by nearly 10,000 users.
  • 17. 8 SHARE YOUR LOVE Push sharing actions : invite, like, tweet...?
  • 18. SHARE YOUR LOVE 8 For its vintage photo contest in partnership with the band "The Black Keys", the mobile Brand Sosh invited users to share their contribution to win votes from their friends and encourage them to participate. In one week, more than 400 photos were uploaded.
  • 19. 9 SHARE FASTER Integrate the Facebook Open Graph to boost your app
  • 20. SHARE FASTER 9 The Open Graph allows users to instantly and seamlessly share what they are reading, watching, listening, cooking... Dailymotion was one of the first services to integrate the Open Graph last year. In april, Dailymotion won more than 20m users !
  • 21. THINK SHARE Always think about what users want to share and not what you want to sell 10
  • 22. THINK SHARE 10 Orange RockCorps organized the first interactive show with The Ting Tings. The more the audience shared content through Facebook, Instagram, Twitter and Foursquare, the more the concert was impressive. An original way to live an highly social experience.
  • 24. CARRY YOUR ID MEET FRIENDS RECAP CHITCHAT PLAY TOGETHER GRADUATE ACT PUBLICLY RECOMMEND SHARE YOUR LOVE SHARE FASTER THINK SHARE
  • 25. The Tigerlily platform helps iconic brands optimize conversations, engage users through rich contents or contests, and identify key communities. NOW IS THE TIME TO BECOME A SOCIAL MEDIA CHIEF. VISIT OUR WEBSITE CONTACT US
  • 26. TO ALL FLICKR ARTISTS, Title ºÝºÝߣ?Gruppe Feuer by siegertmarc Introduction?Vintage Card by dan.marv THANK YOU. Carry your ID?Vintage Travel by CodyCreamer This presentation could not be done without you. Meet friends?Smile by jerik0ne Chitchat?SAMFund Event-Chicago by jerik0ne Play Together?1975posthoorn02 by annrkizst Graduate?Analog Pictures from Mom by cote Act publicly?Leap of Faith - Mana'o'i'o by Justin Ornellas Recommend?Self-Portrait #24 by r.f.m II Share your love?Chris and Monica - Wedding by B Rosen Share faster?Relic Flight Val by B Rosen Think share?Sharing music, roman style by B Rosen Recap?Two by Foxtongue All these photos are under Creative Commons license.