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How to Build Marketing Integrations
without knowing code
October 8, 2015
2
Presenting today
[ I N B O U N D C O N 2 0 1 5 ]
Jason Kotenko
Platform & Partnerships,
Zapier
Mark Sullivan
Director of Partnerships,
CallRail
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
2011
Founded
About CallRail
[ I N B O U N D C O N 2 0 1 5 ]
3
20,000 +
Companies
U.S.
&
Canada
User
Centric
Call Tracking & Analytics for Data Driven Marketers
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
2011
Founded
About Zapier
[ I N B O U N D C O N 2 0 1 5 ]
4
400,000 +
Users
Large &
Small
companies
500 +
Apps
The best apps. Better together.
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Our Goal: To make your job as a marketer easier.
5
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Every client is different.
6
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Build inbound marketing solutions that fit both your and your clients
Budget
and
Business
7
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
 Workflow Tools
 Inbound Leads to CRM
 New Leads to Client Dashboard
 Lead Activity to Workflow Software
 Q and A
8
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
How to Build
Inbound
Marketing Integrations
without Knowing Code.
9
[ I N B O U N D C O N 2 0 1 5 ]
Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
How to Build
Inbound
Marketing Integrations
without Knowing Code.
10
[ I N B O U N D C O N 2 0 1 5 ]
Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
What we do
How to Build
Inbound
Marketing Integrations
without Knowing Code.
11
[ I N B O U N D C O N 2 0 1 5 ]
Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Unified workflows
How to Build
Inbound
Marketing Integrations
without Knowing Code.
12
[ I N B O U N D C O N 2 0 1 5 ]
Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Anyone can do
How to Build
Inbound
Marketing Integrations
without Knowing Code.
13
[ I N B O U N D C O N 2 0 1 5 ]
Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
What we do
Unified workflows
Anyone can do
 Workflow Tools
 Inbound Leads to CRM
 New Leads to Client Dashboard
 Lead Activity to Workflow Software
 Q and A
14
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
1. Connector apps
2. Webhooks
3. Recording tools
15
[ I N B O U N D C O N 2 0 1 5 ]
Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
No-code glue.
Operate on triggers
and actions.
Trigger: when this happens
16
[ I N B O U N D C O N 2 0 1 5 ]
Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Action: do this.
 new email
 inbound phone call
 new form submission
 add contact to CRM
 count new lead
 add to mailing list
Trigger: when this happens
17
[ I N B O U N D C O N 2 0 1 5 ]
Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Action: do this.
1. Connector apps
2. Webhooks
3. Recording tools
18
[ I N B O U N D C O N 2 0 1 5 ]
Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
No integration?
No problem.
19
[ I N B O U N D C O N 2 0 1 5 ]
Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
1. Connector apps
2. Webhooks
3. Recording tools
20
[ I N B O U N D C O N 2 0 1 5 ]
Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Cant automate?
Try to record repetitive
tasks.
21
[ I N B O U N D C O N 2 0 1 5 ]
Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
 formulas, formatting
 chart creation
 custom reporting
 data entry
 data extraction
 browser automation
 marketing videos
 training videos
 screenshot markup
Workflow Tools
 Inbound Leads to CRM
 New Leads to Client Dashboard
 Lead Activity to Workflow Software
 Q and A
22
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
23
[ I N B O U N D C O N 2 0 1 5 ]
Inbound Leads to CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
 New Client: Lawyer in Kansas
 Client Wants: New divorce cases
 Services Sold: PPC campaign
 Memorable Quote: The internet is a great way to get on the net.
CASE STUDY #1
24
[ I N B O U N D C O N 2 0 1 5 ]
Inbound Leads to CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Unbounce landing page
Keyword research
AdWords campaign
25
[ I N B O U N D C O N 2 0 1 5 ]
Inbound Leads to CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
The internet is a great way to get on the net.
 Prefers: Email notifications
 CRM: Spreadsheet/Rolodex
26
[ I N B O U N D C O N 2 0 1 5 ]
Inbound Leads to CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Unbounce Email notifications
CRM: Spreadsheet/Rolodex?
27
[ I N B O U N D C O N 2 0 1 5 ]
Inbound Leads to CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
28
[ I N B O U N D C O N 2 0 1 5 ]
Inbound Leads to CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
29
[ I N B O U N D C O N 2 0 1 5 ]
Inbound Leads to CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
CRM: Spreadsheet/Rolodex
 Workflow Tools
 Inbound Leads to CRM
 New Leads to Client Dashboard
 Lead Activity to Workflow Software
 Q and A
30
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
31
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
 New Client: Dentist in Austin, TX
 Client Wants: New cosmetic patients
 Services Sold: Local SEO
 Memorable Quote: I want to come up 1st for Mercury Free Dentist
CASE STUDY #2
32
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Citation cleanup
Content Optimization
Review Campaign
Call Tracking Setup
33
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
So what are you doing for me again?
34
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
#1 on Google for mercury free dentist
Client-facing dashboard?
35
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
36
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
New Phone Call
First Time Caller
Dashboard
37
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
38
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Raw Data Sliced &Diced
Data
39
[ I N B O U N D C O N 2 0 1 5 ]
New Leads to Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Client-facing
dashboard
 Workflow Tools
 Inbound Leads to CRM
 New Leads to Client Dashboard
 Lead Activity to Workflow Software
 Q and A
40
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
41
[ I N B O U N D C O N 2 0 1 5 ]
Lead Activity to Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
 New Client: National Freight Trucking Company
 Client Wants: New Drivers
 Services Sold: Social Media Campaign
CASE STUDY #3
42
[ I N B O U N D C O N 2 0 1 5 ]
Lead Activity to Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Twitter campaign
Meetup.com campaign
Mailchimp nurture campaign
43
[ I N B O U N D C O N 2 0 1 5 ]
Lead Activity to Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
44
[ I N B O U N D C O N 2 0 1 5 ]
Lead Activity to Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
45
[ I N B O U N D C O N 2 0 1 5 ]
Lead Activity to Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Twitter campaign
Meetup.com campaign
Mailchimp nurture campaign
?
46
[ I N B O U N D C O N 2 0 1 5 ]
Lead Activity to Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
47
[ I N B O U N D C O N 2 0 1 5 ]
Lead Activity to Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Meetup.com campaign
Mailchimp nurture campaign
 Workflow Tools
 Inbound Leads to CRM
 New Leads to Client Dashboard
 Lead Activity to Workflow Software
 Q and A
48
[ I N B O U N D C O N 2 0 1 5 ]
What youll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
49
Q & A
[ I N B O U N D C O N 2 0 1 5 ]
Jason Kotenko
Platform & Partnerships,
Zapier
Mark Sullivan
Director of Partnerships,
CallRail
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
THANK YOU!
October 8, 2015
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail

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How to Build Marketing Integrations Without Knowing Code

  • 1. How to Build Marketing Integrations without knowing code October 8, 2015
  • 2. 2 Presenting today [ I N B O U N D C O N 2 0 1 5 ] Jason Kotenko Platform & Partnerships, Zapier Mark Sullivan Director of Partnerships, CallRail InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 3. 2011 Founded About CallRail [ I N B O U N D C O N 2 0 1 5 ] 3 20,000 + Companies U.S. & Canada User Centric Call Tracking & Analytics for Data Driven Marketers InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 4. 2011 Founded About Zapier [ I N B O U N D C O N 2 0 1 5 ] 4 400,000 + Users Large & Small companies 500 + Apps The best apps. Better together. InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 5. Our Goal: To make your job as a marketer easier. 5 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 6. Every client is different. 6 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 7. Build inbound marketing solutions that fit both your and your clients Budget and Business 7 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 8. Workflow Tools Inbound Leads to CRM New Leads to Client Dashboard Lead Activity to Workflow Software Q and A 8 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 9. How to Build Inbound Marketing Integrations without Knowing Code. 9 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 10. How to Build Inbound Marketing Integrations without Knowing Code. 10 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail What we do
  • 11. How to Build Inbound Marketing Integrations without Knowing Code. 11 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unified workflows
  • 12. How to Build Inbound Marketing Integrations without Knowing Code. 12 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Anyone can do
  • 13. How to Build Inbound Marketing Integrations without Knowing Code. 13 [ I N B O U N D C O N 2 0 1 5 ] Say that again? InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail What we do Unified workflows Anyone can do
  • 14. Workflow Tools Inbound Leads to CRM New Leads to Client Dashboard Lead Activity to Workflow Software Q and A 14 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 15. 1. Connector apps 2. Webhooks 3. Recording tools 15 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail No-code glue. Operate on triggers and actions.
  • 16. Trigger: when this happens 16 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Action: do this. new email inbound phone call new form submission add contact to CRM count new lead add to mailing list
  • 17. Trigger: when this happens 17 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Action: do this.
  • 18. 1. Connector apps 2. Webhooks 3. Recording tools 18 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail No integration? No problem.
  • 19. 19 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 20. 1. Connector apps 2. Webhooks 3. Recording tools 20 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Cant automate? Try to record repetitive tasks.
  • 21. 21 [ I N B O U N D C O N 2 0 1 5 ] Workflow Tools InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail formulas, formatting chart creation custom reporting data entry data extraction browser automation marketing videos training videos screenshot markup
  • 22. Workflow Tools Inbound Leads to CRM New Leads to Client Dashboard Lead Activity to Workflow Software Q and A 22 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 23. 23 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads to CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail New Client: Lawyer in Kansas Client Wants: New divorce cases Services Sold: PPC campaign Memorable Quote: The internet is a great way to get on the net. CASE STUDY #1
  • 24. 24 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads to CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unbounce landing page Keyword research AdWords campaign
  • 25. 25 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads to CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail The internet is a great way to get on the net. Prefers: Email notifications CRM: Spreadsheet/Rolodex
  • 26. 26 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads to CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Unbounce Email notifications CRM: Spreadsheet/Rolodex?
  • 27. 27 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads to CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 28. 28 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads to CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 29. 29 [ I N B O U N D C O N 2 0 1 5 ] Inbound Leads to CRM InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail CRM: Spreadsheet/Rolodex
  • 30. Workflow Tools Inbound Leads to CRM New Leads to Client Dashboard Lead Activity to Workflow Software Q and A 30 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 31. 31 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail New Client: Dentist in Austin, TX Client Wants: New cosmetic patients Services Sold: Local SEO Memorable Quote: I want to come up 1st for Mercury Free Dentist CASE STUDY #2
  • 32. 32 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Citation cleanup Content Optimization Review Campaign Call Tracking Setup
  • 33. 33 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail So what are you doing for me again?
  • 34. 34 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail #1 on Google for mercury free dentist Client-facing dashboard?
  • 35. 35 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 36. 36 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail New Phone Call First Time Caller Dashboard
  • 37. 37 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 38. 38 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Raw Data Sliced &Diced Data
  • 39. 39 [ I N B O U N D C O N 2 0 1 5 ] New Leads to Client Dashboard InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Client-facing dashboard
  • 40. Workflow Tools Inbound Leads to CRM New Leads to Client Dashboard Lead Activity to Workflow Software Q and A 40 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 41. 41 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity to Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail New Client: National Freight Trucking Company Client Wants: New Drivers Services Sold: Social Media Campaign CASE STUDY #3
  • 42. 42 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity to Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Twitter campaign Meetup.com campaign Mailchimp nurture campaign
  • 43. 43 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity to Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 44. 44 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity to Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 45. 45 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity to Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Twitter campaign Meetup.com campaign Mailchimp nurture campaign ?
  • 46. 46 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity to Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 47. 47 [ I N B O U N D C O N 2 0 1 5 ] Lead Activity to Workflow Software InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail Meetup.com campaign Mailchimp nurture campaign
  • 48. Workflow Tools Inbound Leads to CRM New Leads to Client Dashboard Lead Activity to Workflow Software Q and A 48 [ I N B O U N D C O N 2 0 1 5 ] What youll learn InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 49. 49 Q & A [ I N B O U N D C O N 2 0 1 5 ] Jason Kotenko Platform & Partnerships, Zapier Mark Sullivan Director of Partnerships, CallRail InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
  • 50. THANK YOU! October 8, 2015 InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail