How to build sustainable brand for your vendors (MCE 2019)
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Watch the HIGHLIGHTS video here -> https://youtu.be/l4e-SX0Dyp8 The full video presentation is here -> https://youtu.be/k5X9ltCzFIs Traditional practices of interacting with your vendors are becoming less effective in this age of technology-driven approaches. This presentation is about our triumphs and struggles in building the ZELENKA brand. Attendees will receive specific, actionable, industry-relevant tips on how to better engage with their teams and motivate their vendors.
How to build sustainable brand for your vendors (MCE 2019)
- 1. How to build sustainable brand for your vendors Roman Zelenka Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia
- 2. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia
- 3. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia MEDITATION or EXCERCISE?
- 4. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia Client A Client B
- 5. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia What is BRAND? "a customer's or vendor's understanding of your organization and its services ... your reputation"
- 6. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia 1# STEP SPEND TIME WITH YOUR PEOPLE COLLECT FEEDBACK DEFINE YOUR "ONLYNESS"
- 7. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia 2# STEP WRITE IT DOWN MAKE IT CLEAR SIGN IT IN BLOOD
- 8. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia
- 9. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia 3# STEP BE UNIQUE, AUTHENTICALLY
- 10. 4# STEP LIST YOUR TOUCHPOINTS TWEAK YOUR COMMUNICATION Book: The Brand Flip
- 11. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia
- 13. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia 5# STEP NURTURE YOUR PEOPLE. IF THEY’RE HAPPY, YOUR CLIENTS WILL BE, TOO.
- 14. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia
- 15. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia 6# STEP TALK ABOUT YOUR CORE VALUES WITH YOUR PEOPLE AND EDUCATE THEM ACCORDINGLY
- 16. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia 7# STEP KEEP GOING! EVERY STEP GETS EASIER
- 17. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia 1# spend time with your people, collect feedback 2# find your onlyness, make it clear for everyone 3# be unique, authentically 4# list your touchpoints, tweak your communication 5# nurture and empower your people 6# talk about your values and educate your people 7# keep going – every step gets easier! HOW TO BUILD A SUSTAINABLE BRAND
- 18. Meet Central Europe 2019 10-11 October 2019 | Prague, Czechia THANK YOU roman@zelenka.cz