際際滷

際際滷Share a Scribd company logo

How To Come Up With Content Marketing Topics

Daniel Oyston
Daniel Oyston

Many businesses think that they don't have a lot of content topics. That's true if you try and carry potential content topics around in your head day-to-day. Guaranteed that when you sit down to produce content you won't be able to think of any topics. Or any good ones at least! Here is some advice on finding topics.

1 of 9
HHooww TToo CCoommee UUpp WWiitthh CCoonntteenntt MMaarrkkeettiinngg TTooppiiccss
TThhee eeaassiieesstt ssoouurrccee oof tthhaatt yyoouu EEvveerryy oonnee ooff tthhoossee ssh off ttooppiiccss aarree tthhee qquueessttiioonnss aa uu ggeett aasskkeedd ddaayy iinn,, ddaayy oouutt.. shhoouulldd bbee ttuurrnneedd iinnttoo aa ppiieecc aanndd pprroobblleemmss . ccee ooff ccoonntteenntt..
WWhhaatt qquueessttiioonnss ddoo yyoouurr ccuussttoommeerrss aasskk?? WWhhaatt pprroobblleemmss ddoo tthheeyy hhaavvee?? WWhhaatt ddoo tthheeyy nneeeedd ttoo kknnooww?? WWhhaatt pprroobblleemmss ccaann yyoouu hheellpp ssoollvvee?? HHooww ccaann yyoouu mmaakkee tthheeiirr lliiffee eeaassiieerr??
or you can ... Ask a question in your email subscription form. Send a survey (long or short) Monitor on-line forums (Facebook pages, LinkedIn groups etc). Check contact us forms for questions people have submitted.
you can also Ask the people business who sell questions they get asked Scan your competitors FAQ pages Monitor competitor websites for topic ide Sign up to competitor newsletters. Monitor complimentary businesses. also ... people in your who sell about the questions they get asked. competitors FAQ onitor competitor sites for topic ideas. ign up to competitor . onitor complimentary usinesses.
SSttiillll wwaanntt mmoor TThhiiss lliisstt ooff 4444 OOtthheerr CCoonntteenn bbee uusseeffuull.. DOWNLOAD >> orree?? 44 BBlloogg aanndd nntt IIddeeaass mmiigghhtt DOWNLOAD >>
At the end of the day, before publishing any content, a Why would someone care about this piece? If you can answer that At the end of the day, before publishing any content, a Why would someone care about this piece? If you can answer that - you have a great topic. At the end of the day, before publishing any content, ask yourself Why would someone care about this piece? you have a great topic.
Content Grasshopper works with businesses to un-pack their expertise and turn it into compelling content that gets customers to take action. We help you produce enough content, that engages, in a wide variety of formats and measure its effectiveness. Visit us for more content marketing advice. www.contentgrasshopper.com.au
image 際際滷 #3. Grasshopper 3' is copyright (c) 2006 By Ryan Wood 際際滷 #4. 'feeding my grasshopper visitor' is copyright (c) 2008 by 際際滷 #5. 'Grasshopper Szaracza Owad Zwierzt Charakter' is copyright Domain licence. 際際滷 #6. 'untitled' is copyright (c) 2011 By sippakorn yamkasikorn 際際滷 #8. Me and my Shadow, Tower of London is copyright (c) 2009 licence image credits Ryan Wood and made available under a Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) licence Gisela Giardino and made available under a Attribution-ShareAlike 3.0 Unported is copyright (c) 2012 By werner22brigitte and made available under a CC0 1.0 Universal ( CC0 1. sippakorn yamkasikorn and made available under a Attribution 3.0 Unported (CC BY 3.0) licence. 2009 By AgnosticPreachersKid and made available under a Attribution-ShareAlike 3.0 Unporte licence ShareAlike 3.0 Unported (CC BY-SA 2.0) licence CC0 1.0 ) Transfer to the Public ShareAlike 3.0 Unported (CC BY-SA 3.0)

More Related Content

How To Come Up With Content Marketing Topics

  • 1. HHooww TToo CCoommee UUpp WWiitthh CCoonntteenntt MMaarrkkeettiinngg TTooppiiccss
  • 2. TThhee eeaassiieesstt ssoouurrccee oof tthhaatt yyoouu EEvveerryy oonnee ooff tthhoossee ssh off ttooppiiccss aarree tthhee qquueessttiioonnss aa uu ggeett aasskkeedd ddaayy iinn,, ddaayy oouutt.. shhoouulldd bbee ttuurrnneedd iinnttoo aa ppiieecc aanndd pprroobblleemmss . ccee ooff ccoonntteenntt..
  • 3. WWhhaatt qquueessttiioonnss ddoo yyoouurr ccuussttoommeerrss aasskk?? WWhhaatt pprroobblleemmss ddoo tthheeyy hhaavvee?? WWhhaatt ddoo tthheeyy nneeeedd ttoo kknnooww?? WWhhaatt pprroobblleemmss ccaann yyoouu hheellpp ssoollvvee?? HHooww ccaann yyoouu mmaakkee tthheeiirr lliiffee eeaassiieerr??
  • 4. or you can ... Ask a question in your email subscription form. Send a survey (long or short) Monitor on-line forums (Facebook pages, LinkedIn groups etc). Check contact us forms for questions people have submitted.
  • 5. you can also Ask the people business who sell questions they get asked Scan your competitors FAQ pages Monitor competitor websites for topic ide Sign up to competitor newsletters. Monitor complimentary businesses. also ... people in your who sell about the questions they get asked. competitors FAQ onitor competitor sites for topic ideas. ign up to competitor . onitor complimentary usinesses.
  • 6. SSttiillll wwaanntt mmoor TThhiiss lliisstt ooff 4444 OOtthheerr CCoonntteenn bbee uusseeffuull.. DOWNLOAD >> orree?? 44 BBlloogg aanndd nntt IIddeeaass mmiigghhtt DOWNLOAD >>
  • 7. At the end of the day, before publishing any content, a Why would someone care about this piece? If you can answer that At the end of the day, before publishing any content, a Why would someone care about this piece? If you can answer that - you have a great topic. At the end of the day, before publishing any content, ask yourself Why would someone care about this piece? you have a great topic.
  • 8. Content Grasshopper works with businesses to un-pack their expertise and turn it into compelling content that gets customers to take action. We help you produce enough content, that engages, in a wide variety of formats and measure its effectiveness. Visit us for more content marketing advice. www.contentgrasshopper.com.au
  • 9. image 際際滷 #3. Grasshopper 3' is copyright (c) 2006 By Ryan Wood 際際滷 #4. 'feeding my grasshopper visitor' is copyright (c) 2008 by 際際滷 #5. 'Grasshopper Szaracza Owad Zwierzt Charakter' is copyright Domain licence. 際際滷 #6. 'untitled' is copyright (c) 2011 By sippakorn yamkasikorn 際際滷 #8. Me and my Shadow, Tower of London is copyright (c) 2009 licence image credits Ryan Wood and made available under a Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) licence Gisela Giardino and made available under a Attribution-ShareAlike 3.0 Unported is copyright (c) 2012 By werner22brigitte and made available under a CC0 1.0 Universal ( CC0 1. sippakorn yamkasikorn and made available under a Attribution 3.0 Unported (CC BY 3.0) licence. 2009 By AgnosticPreachersKid and made available under a Attribution-ShareAlike 3.0 Unporte licence ShareAlike 3.0 Unported (CC BY-SA 2.0) licence CC0 1.0 ) Transfer to the Public ShareAlike 3.0 Unported (CC BY-SA 3.0)