2. CAN-SPAM stands for Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003.
(1) Link to https://www.ftc.gov/
Federal Trade Commission (1) (FTC) is enforcing
the requirements of CAN-SPAM.
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3. You can face fines up to $16,000 per email if you violate
CAN-SPAM.
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8. Transmission data includes
the From, To, Reply-to
fields and originating domain
name and email address.
1
Is your transmission data correct?
9. Avoid sensationalism to
only get your users to open
your email.
If the claim in your subject
line is misleading, thats a
problem.
2
Is your subject line accurate?
10. All commercial emails you send must have a postal address.
3
Is there a postal address in the email?
11. Use the double confirmation process to get confirmation from
users that they want to opt-in to receive your emails.
4
Did the user opt-in?
12. The ability to unsubscribe is a major part of CAN-SPAM.
5
Is there a clear way to unsubscribe?
14. Most email marketing platforms will honor unsubscribe
requests often instantaneous.
However if you process each unsubscribe manually,
honor the unsubscribe request within 10 days.
6
Do you honor unsubscribe requests within 10 days?
15. Some users may want a global
unsubscribe from all your emails.
Other users may wish to
unsubscribe only from certain
emails, but not from all emails.
7
Can users choose the type of email they receive from you?
16. Once a recipient unsubscribes,
remove the recipient's email address from your lists
8
Do you share the email address of your unsubscribed recipients?
17. Its best to avoid
harvesting email addresses.
9
Do you harvest email address?
18. Identify the explicit material in the subject line and offer
instructions on how the material can be accessed.
10
Do your emails contain explicit material?
19. Complying with CAN-SPAM means good business.
No one enjoys receiving unsolicited email
and when they want to opt-out
they should be able to do so easily.
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