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Take Control on
Googlebot
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@sergebezborodov
Serge Bezborodov
JetOctopus
JetOctopus Serge Bezborodov
Why do you need
to control Googlebot?
JetOctopus Serge Bezborodov
The crawl
budget problem
JetOctopus Serge Bezborodov
~40-60% of pages
are uncrawled
by Googlebot
JetOctopus Serge Bezborodov
The indexation problem
JetOctopus Serge Bezborodov
Bigger website - less % of crawled pages
JetOctopus Serge Bezborodov
Can Googlebot crawl the whole website?
JetOctopus Serge Bezborodov
it 糸艶沿艶稼糸壊
JetOctopus Serge Bezborodov
Almost
JetOctopus Serge Bezborodov
But you need to strive it
JetOctopus Serge Bezborodov
How to control/influence
on Googlebots behavior?
JetOctopus Serge Bezborodov
Do we need
some gray/black
hat SEO techniques?
JetOctopus Serge Bezborodov
Nope.
JetOctopus Serge Bezborodov
Magic triangle
Links
Content
Technical
JetOctopus Serge Bezborodov
Which side of the triangle is the most
important?
Good content + bad interlinking?
The best interlinking + scraped content?
The best interlinking + best content + poor performance?
JetOctopus Serge Bezborodov
Which side of the triangle is the most
important?
All of them.
JetOctopus Serge Bezborodov
technical + content + interlinking
JetOctopus Serge Bezborodov
Your magic triangle is unique.
It's yours. Only.
links
content
technical
links
content
technical
JetOctopus Serge Bezborodov
What to analyse? (not How?)
JetOctopus Serge Bezborodov
Logs
JetOctopus Serge Bezborodov
Logs
- I need websites access logs
- is not techie
- it is secure
- no user's data needed, only access logs
- all possible ways of integration
- it is visualised
JetOctopus Serge Bezborodov
Impact
JetOctopus Serge Bezborodov
Introducing Deep Impact
JetOctopus Serge Bezborodov
Introducing Deep Impact
JetOctopus Serge Bezborodov
Logs is not enough
JetOctopus Serge Bezborodov
JetOctopus Serge Bezborodov
JetOctopus Serge Bezborodov
pages on website
crawled by Googlebot
indexed
ranked
get impressions
get clicks
conversions
JetOctopus Serge Bezborodov
Thank you
@sergebezborodov

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