How to convert fans into leads with facebook
Download as pptx, pdf0 likes568 views
This document provides tips for using Facebook to convert fans into leads. It recommends using status updates with strong calls to action, video marketing, contests, and Facebook advertising. It also discusses targeting ads based on user profiles, choosing ad types like promoted posts and page post ads, testing ads, and provides examples of success stories from companies that increased sales using Facebook ads.
1 of 36
Download to read offline
Ad
Recommended
Facebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
油
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.Facebook Advertising: Overview of Ad Options
Facebook Advertising: Overview of Ad OptionsSEOM Interactive
油
This document provides an overview of Facebook ad options and their best uses, including details on various ad types such as boosted posts, website clicks ads, and event ads. It emphasizes goal-setting for campaigns and how to choose the appropriate ad type based on specific objectives, like generating traffic or increasing brand awareness. The document outlines the mechanics and benefits of each ad type while offering case scenarios and examples for practical application.Introduction to Facebook Page Like Ads
Introduction to Facebook Page Like AdsQinglu Zhang
油
The document provides a comprehensive guide on creating Facebook Page Likes ads, detailing the steps from ad creation to audience targeting and bid selection. Key components include selecting images and text, defining target audiences, naming campaigns and ad sets, and choosing between different bidding strategies such as CPC, CPM, and oCPM. Effective ad creation necessitates A/B testing and constant optimization to enhance visibility and engagement.Facebook Ads
Facebook AdsLala Camelia
油
This document provides information on various Facebook advertising options:
1. Reach & Target Blocks ensure ads are seen by the entire target demographic.
2. Page Post Ads are eligible to appear in the Newsfeed and can promote external URLs using Unpublished Page Post Ads.
3. Facebook Offers, Sponsored Stories, Sponsored Results, and Custom Audiences allow targeting of specific groups through interests, behaviors, and uploaded contact lists.Facebook Ads 101 - Spring 2014
Facebook Ads 101 - Spring 2014Bridget Gibbons
油
The document provides an overview of utilizing Facebook for business advertising, emphasizing the importance of establishing clear goals, identifying target markets, and creating engaging content. It details various ad types and strategies to boost engagement, reach, and sales, including the use of offers and targeted ads. Additionally, it outlines the process for setting up and managing Facebook ads effectively.How to Promote Content to Drive More Sales with Facebook Ads
How to Promote Content to Drive More Sales with Facebook AdsAaron Zakowski
油
Aaron Zakowski provides strategies for promoting content on Facebook to increase sales through a two-tier sales funnel targeting cold leads first with valuable content and then retargeting warm leads for conversions. He emphasizes the importance of using content marketing techniques and optimizing ads for engagement to generate organic shares and traffic. The recommended budget allocation is 75% for content promotion and 25% for direct sales through retargeting.Sandiegopresentationfacebookadsvs032814 140403120030-phpapp01
Sandiegopresentationfacebookadsvs032814 140403120030-phpapp01BlitzMetrics
油
This document outlines strategies for maximizing the impact of Facebook advertising. It discusses defining success for Facebook ads through message delivery to the right audiences to drive awareness, engagement, and conversions. Various ad formats are presented such as always-on ads, content excellence ads, and laser targeted ads. Audience building techniques include friends of fans, custom audiences, lookalike audiences, and website custom audiences. The document provides examples of campaign structures and emphasizes connecting audiences, unifying social presence, and producing recyclable content.How to create effective Facebook Ads
How to create effective Facebook AdsEkaterina Filippova
油
The document provides a comprehensive guide on improving Facebook ad performance, highlighting common reasons for poor ad results and detailing the ad creation process. Key steps include choosing marketing objectives, accurately targeting the audience, selecting optimal ad placements and formats, and crafting impactful visuals and text. The document also outlines various advertising objectives and strategies for monitoring and evaluating ad performance.5 Audiences You Need To Be Targeting With Facebook Ads
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
油
The document outlines five target audiences for Facebook ads to enhance user acquisition and conversion. Key strategies include utilizing the Facebook pixel, providing valuable offers, and optimizing websites for conversions. The five audiences to focus on are Facebook fans, custom audiences, retargeting, interests & demographics, and lookalikes.Yahoo native deck
Yahoo native deck Performics.Convonix
油
Yahoo Gemini is a unified advertising platform for mobile search and native ads, primarily focusing on native advertising in India as search ads are not yet available. Native ads blend with organic content, enhancing user engagement and mitigating banner blindness, making them advantageous for advertisers. The platform offers various targeting options and campaign setups, and is considered a lower-cost alternative for brand awareness compared to other social media platforms.Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
油
The document discusses the importance of advertising on Facebook as a means to promote products and brands effectively to a targeted audience. It outlines various types of Facebook ads, their advantages, and how to set up ad campaigns to maximize reach and engagement. Key benefits include increasing brand awareness, achieving higher returns on investment, and reaching a vast user base through tailored advertising strategies.Facebook Advertising: Launch a Campaign That Really Works
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
油
The document provides a comprehensive guide on launching effective Facebook advertising campaigns, highlighting key components such as audience targeting, ad unit selection, and performance optimization. It emphasizes the importance of creating engaging ads, utilizing tools like Ads Manager and Power Editor, and leveraging customer data for better targeting. Additionally, it outlines best practices including audience segmentation, testing, and tracking conversions to maximize ad performance.Facebook advertising basics
Facebook advertising basics Aditya D'souza
油
This document provides an overview of Facebook advertising basics. It discusses why Facebook is a good platform for advertising, noting its large active user base and time spent on the site. It outlines Facebook's targeting capabilities including demographics, location, interests and connections. It then covers different Facebook ad formats and objectives, bidding strategies, custom audiences, and how to interpret analytics. The document aims to give advertisers an introduction to using Facebook ads effectively.YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
油
The document discusses the benefits of advertising on YouTube. It notes that YouTube has over 1.9 billion monthly logged-in visitors and is the second largest search engine. It then outlines the different types of YouTube ads, including skippable video ads, non-skippable bumper ads, and masthead ads. Key metrics for measuring YouTube ad performance like views, clicks, watch time, and subscribers are also defined. The document concludes with tips on how to create and optimize YouTube ad campaigns, and provides an example of how clothing brand Superdry successfully increased brand lift and ROI using YouTube video ads.Business connection1.20.15 1
Business connection1.20.15 1Lamar Morgan
油
This document provides tips for using Facebook successfully for business purposes. It discusses how organic reach has declined and paid advertising is now essential. It recommends using Facebook Insights to understand audience engagement and promote posts or pages. Tips are given for creating engaging content like using images and showing personality. The key takeaways are to review insights, create mobile-friendly content, target the audience, be authentic, entertain and inform, and don't expect immediate results.Facebook ads 101
Facebook ads 101Maxine Loader
油
The document serves as a guide to effectively use Facebook Ads for generating leads and sales, detailing essential systems, types of ads, and strategies for success. It includes examples of return on investment and emphasizes the importance of quality content, targeted advertising, and effective landing pages. Key advice includes avoiding low-quality lead pages and placing ads in the newsfeed for better engagement.Optimizing Your Business With LinkedIn Advertising
Optimizing Your Business With LinkedIn AdvertisingPerformics.Convonix
油
LinkedIn Ads is a self-service advertising platform that allows businesses to reach targeted professional audiences effectively. Advertisers can control their campaigns by setting budgets, optimizing ads, and using various targeting options based on demographics and industries. The platform supports different ad types, including stamp ads and sponsored updates, enabling users to create tailored campaigns that drive leads and conversions.Facebook Business Pages by dBroseGroup
Facebook Business Pages by dBroseGroupdbrosegroup
油
Facebook business pages offer a powerful platform for local businesses to enhance their online and digital marketing efforts, allowing them to reach a broader audience at lower costs. By creating a business page, companies can build relationships with customers, engage fans, and promote products effectively, leading to increased visibility and sales. Successful strategies include product promotion, fan engagement, and optimizing content for search engines to capitalize on the large user base of Facebook.5 tactics to increase referral landing page conversions
5 tactics to increase referral landing page conversionsFriendbuy - Referral Marketing Platform
油
The document outlines five tactics for increasing conversion rates on referral landing pages, emphasizing the importance of making a strong first impression on referred visitors. Strategies include directing visitors to a dedicated landing page, using welcome widgets, generating dynamic messages, and personalizing the experience to create a sense of exclusivity. By implementing these tactics, businesses can better engage referred visitors, improving the likelihood of converting them into customers.Facebook Ad Changes & Updates - 10 Sept 2013
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
油
The document is an updated guide for Facebook ads and sponsored stories as of September 10, 2013, detailing recommended creative specifications for various ad units including text and image sizes. It includes comprehensive specifications for different ad placements across mobile and desktop feeds, along with guidelines for ads' effective use cases. Additionally, the guide outlines how businesses can promote stories from friends to leverage social engagement.How to double your advertising profits over the next 90 days + 300 Traffic So...
How to double your advertising profits over the next 90 days + 300 Traffic So...Martyn Cook
油
The document provides strategies for doubling profits over 90 days through improved ad performance on Facebook and other platforms, emphasizing the importance of engagement, page quality score, and learning stages. It highlights diversifying traffic sources beyond Facebook and presents various options for reaching target audiences. Additionally, it discusses protecting profits while scaling ads and optimizing customer interactions through live chat and prompt support.Bt Presentation2011 (Flat)
Bt Presentation2011 (Flat)KevinJacobs
油
This document describes an interactive browser theme product from Brand Thunder that can be customized by brands. It turns traditional browsers into branded experiences with clickable features like RSS feeds, logos and social media links. Brand Thunder handles design, development and distribution across multiple browser platforms. The themes generate traffic, clicks and shares for brands. Brand Thunder proposes a revenue sharing model where they create customized themes with minimal effort from brands, who then promote the themes.Facebook advertising best practices
Facebook advertising best practicesCandace Newton
油
Facebook is the most popular social network worldwide with 1.5 billion active users who spend on average 20 minutes per visit. It offers various advertising options for businesses including page post ads, like ads, and mobile app install ads. Facebook is improving its ad formats by streamlining options, including social context in all ads, and making designs more consistent. Key best practices are to use engaging creative with clear calls to action and benefit statements, and to focus on page post ads in the news feed.Essence of Facebook Marketing and Advertising: Introduction, Strategies, Stag...
Essence of Facebook Marketing and Advertising: Introduction, Strategies, Stag...Asif Anwar
油
The document presents a comprehensive overview of Facebook marketing and advertising strategies, emphasizing the importance of both organic and paid marketing approaches. It includes practical advice such as creating engaging content, understanding audience demographics, and using key performance indicators to measure success. Additionally, the document outlines specific tactics for advertising in the Bangladeshi market and highlights the importance of social media reputation management.Facebook Ads - A Guide for Local Advertisers
Facebook Ads - A Guide for Local AdvertisersHelen Overland
油
The document serves as a guide for local advertisers on using Facebook ads, highlighting Facebook's significant user base and the potential revenue from local advertising. It emphasizes the advantages of demographic targeting in ads, comparing Facebook's approach to traditional search engine PPC strategies. The document outlines six key steps for creating effective Facebook campaigns, including defining goals, identifying localities, and testing ad performance.Facebook ads for beginners wisconsin
Facebook ads for beginners wisconsinLeslie McLellan
油
This document outlines a webinar on Facebook advertising for beginners, covering essential topics like why to advertise on Facebook, various ad types, and targeting options. It discusses the process of setting up 'post engagement' and 'page like' ads, including cost, reach, and tracking performance. Additionally, it encourages participants to explore more advanced tactics while providing resources for further learning.Facebook Ads Guide
Facebook Ads GuideKreatepop
油
This document provides an overview of how to use Facebook ads effectively. It discusses the various types of Facebook ads, including page post engagement ads, click-to-website ads, app install ads, and more. It also covers how to set objectives, choose audiences, optimize images and text, set budgets and schedules. Premium ad placements like newsfeed and right column are also explained. The document emphasizes testing ad types and images to find the most effective options and targeting the right audience to increase responses and reduce costs.How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your BusinessAffiliate Summit
油
The session discusses strategies for leveraging Facebook advertising to grow businesses, highlighting key mistakes to avoid and effective ad types. It emphasizes the importance of strategic targeting, the creation of engaging content, and the use of tools like custom audiences and lookalike audiences to maximize reach. Additionally, it covers ad performance tracking and the advantages of using Facebook's Power Editor for more control over campaigns.Advanced Facebook Marketing
Advanced Facebook MarketingOnline Marketing Institute
油
This document provides an overview and strategies for advanced Facebook marketing. It discusses how to take advantage of new features like Graph Search by filling out page information and claiming your business' location. Key strategies for lead generation include creating offers and landing pages connected to a lead capture form. The document also covers best practices for posting engaging content at optimal times, using images and videos, tagging other pages, and driving traffic to your Facebook page through other marketing channels.Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab
Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab TheFamily
油
The document discusses strategies for growing an audience through Facebook ads, emphasizing the importance of targeting options such as demographics, interests, and custom audiences. It highlights the advantages of Facebook as a platform for marketers to engage with potential customers and provides insights into various ad formats and effective advertising techniques. Additionally, it offers tips on structuring accounts and allocating budgets to optimize performance and drive conversions.More Related Content
What's hot (20)
5 Audiences You Need To Be Targeting With Facebook Ads
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
油
The document outlines five target audiences for Facebook ads to enhance user acquisition and conversion. Key strategies include utilizing the Facebook pixel, providing valuable offers, and optimizing websites for conversions. The five audiences to focus on are Facebook fans, custom audiences, retargeting, interests & demographics, and lookalikes.Yahoo native deck
Yahoo native deck Performics.Convonix
油
Yahoo Gemini is a unified advertising platform for mobile search and native ads, primarily focusing on native advertising in India as search ads are not yet available. Native ads blend with organic content, enhancing user engagement and mitigating banner blindness, making them advantageous for advertisers. The platform offers various targeting options and campaign setups, and is considered a lower-cost alternative for brand awareness compared to other social media platforms.Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
油
The document discusses the importance of advertising on Facebook as a means to promote products and brands effectively to a targeted audience. It outlines various types of Facebook ads, their advantages, and how to set up ad campaigns to maximize reach and engagement. Key benefits include increasing brand awareness, achieving higher returns on investment, and reaching a vast user base through tailored advertising strategies.Facebook Advertising: Launch a Campaign That Really Works
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
油
The document provides a comprehensive guide on launching effective Facebook advertising campaigns, highlighting key components such as audience targeting, ad unit selection, and performance optimization. It emphasizes the importance of creating engaging ads, utilizing tools like Ads Manager and Power Editor, and leveraging customer data for better targeting. Additionally, it outlines best practices including audience segmentation, testing, and tracking conversions to maximize ad performance.Facebook advertising basics
Facebook advertising basics Aditya D'souza
油
This document provides an overview of Facebook advertising basics. It discusses why Facebook is a good platform for advertising, noting its large active user base and time spent on the site. It outlines Facebook's targeting capabilities including demographics, location, interests and connections. It then covers different Facebook ad formats and objectives, bidding strategies, custom audiences, and how to interpret analytics. The document aims to give advertisers an introduction to using Facebook ads effectively.YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
油
The document discusses the benefits of advertising on YouTube. It notes that YouTube has over 1.9 billion monthly logged-in visitors and is the second largest search engine. It then outlines the different types of YouTube ads, including skippable video ads, non-skippable bumper ads, and masthead ads. Key metrics for measuring YouTube ad performance like views, clicks, watch time, and subscribers are also defined. The document concludes with tips on how to create and optimize YouTube ad campaigns, and provides an example of how clothing brand Superdry successfully increased brand lift and ROI using YouTube video ads.Business connection1.20.15 1
Business connection1.20.15 1Lamar Morgan
油
This document provides tips for using Facebook successfully for business purposes. It discusses how organic reach has declined and paid advertising is now essential. It recommends using Facebook Insights to understand audience engagement and promote posts or pages. Tips are given for creating engaging content like using images and showing personality. The key takeaways are to review insights, create mobile-friendly content, target the audience, be authentic, entertain and inform, and don't expect immediate results.Facebook ads 101
Facebook ads 101Maxine Loader
油
The document serves as a guide to effectively use Facebook Ads for generating leads and sales, detailing essential systems, types of ads, and strategies for success. It includes examples of return on investment and emphasizes the importance of quality content, targeted advertising, and effective landing pages. Key advice includes avoiding low-quality lead pages and placing ads in the newsfeed for better engagement.Optimizing Your Business With LinkedIn Advertising
Optimizing Your Business With LinkedIn AdvertisingPerformics.Convonix
油
LinkedIn Ads is a self-service advertising platform that allows businesses to reach targeted professional audiences effectively. Advertisers can control their campaigns by setting budgets, optimizing ads, and using various targeting options based on demographics and industries. The platform supports different ad types, including stamp ads and sponsored updates, enabling users to create tailored campaigns that drive leads and conversions.Facebook Business Pages by dBroseGroup
Facebook Business Pages by dBroseGroupdbrosegroup
油
Facebook business pages offer a powerful platform for local businesses to enhance their online and digital marketing efforts, allowing them to reach a broader audience at lower costs. By creating a business page, companies can build relationships with customers, engage fans, and promote products effectively, leading to increased visibility and sales. Successful strategies include product promotion, fan engagement, and optimizing content for search engines to capitalize on the large user base of Facebook.5 tactics to increase referral landing page conversions
5 tactics to increase referral landing page conversionsFriendbuy - Referral Marketing Platform
油
The document outlines five tactics for increasing conversion rates on referral landing pages, emphasizing the importance of making a strong first impression on referred visitors. Strategies include directing visitors to a dedicated landing page, using welcome widgets, generating dynamic messages, and personalizing the experience to create a sense of exclusivity. By implementing these tactics, businesses can better engage referred visitors, improving the likelihood of converting them into customers.Facebook Ad Changes & Updates - 10 Sept 2013
Facebook Ad Changes & Updates - 10 Sept 2013Candace Newton
油
The document is an updated guide for Facebook ads and sponsored stories as of September 10, 2013, detailing recommended creative specifications for various ad units including text and image sizes. It includes comprehensive specifications for different ad placements across mobile and desktop feeds, along with guidelines for ads' effective use cases. Additionally, the guide outlines how businesses can promote stories from friends to leverage social engagement.How to double your advertising profits over the next 90 days + 300 Traffic So...
How to double your advertising profits over the next 90 days + 300 Traffic So...Martyn Cook
油
The document provides strategies for doubling profits over 90 days through improved ad performance on Facebook and other platforms, emphasizing the importance of engagement, page quality score, and learning stages. It highlights diversifying traffic sources beyond Facebook and presents various options for reaching target audiences. Additionally, it discusses protecting profits while scaling ads and optimizing customer interactions through live chat and prompt support.Bt Presentation2011 (Flat)
Bt Presentation2011 (Flat)KevinJacobs
油
This document describes an interactive browser theme product from Brand Thunder that can be customized by brands. It turns traditional browsers into branded experiences with clickable features like RSS feeds, logos and social media links. Brand Thunder handles design, development and distribution across multiple browser platforms. The themes generate traffic, clicks and shares for brands. Brand Thunder proposes a revenue sharing model where they create customized themes with minimal effort from brands, who then promote the themes.Facebook advertising best practices
Facebook advertising best practicesCandace Newton
油
Facebook is the most popular social network worldwide with 1.5 billion active users who spend on average 20 minutes per visit. It offers various advertising options for businesses including page post ads, like ads, and mobile app install ads. Facebook is improving its ad formats by streamlining options, including social context in all ads, and making designs more consistent. Key best practices are to use engaging creative with clear calls to action and benefit statements, and to focus on page post ads in the news feed.Essence of Facebook Marketing and Advertising: Introduction, Strategies, Stag...
Essence of Facebook Marketing and Advertising: Introduction, Strategies, Stag...Asif Anwar
油
The document presents a comprehensive overview of Facebook marketing and advertising strategies, emphasizing the importance of both organic and paid marketing approaches. It includes practical advice such as creating engaging content, understanding audience demographics, and using key performance indicators to measure success. Additionally, the document outlines specific tactics for advertising in the Bangladeshi market and highlights the importance of social media reputation management.Facebook Ads - A Guide for Local Advertisers
Facebook Ads - A Guide for Local AdvertisersHelen Overland
油
The document serves as a guide for local advertisers on using Facebook ads, highlighting Facebook's significant user base and the potential revenue from local advertising. It emphasizes the advantages of demographic targeting in ads, comparing Facebook's approach to traditional search engine PPC strategies. The document outlines six key steps for creating effective Facebook campaigns, including defining goals, identifying localities, and testing ad performance.Facebook ads for beginners wisconsin
Facebook ads for beginners wisconsinLeslie McLellan
油
This document outlines a webinar on Facebook advertising for beginners, covering essential topics like why to advertise on Facebook, various ad types, and targeting options. It discusses the process of setting up 'post engagement' and 'page like' ads, including cost, reach, and tracking performance. Additionally, it encourages participants to explore more advanced tactics while providing resources for further learning.Facebook Ads Guide
Facebook Ads GuideKreatepop
油
This document provides an overview of how to use Facebook ads effectively. It discusses the various types of Facebook ads, including page post engagement ads, click-to-website ads, app install ads, and more. It also covers how to set objectives, choose audiences, optimize images and text, set budgets and schedules. Premium ad placements like newsfeed and right column are also explained. The document emphasizes testing ad types and images to find the most effective options and targeting the right audience to increase responses and reduce costs.How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your BusinessAffiliate Summit
油
The session discusses strategies for leveraging Facebook advertising to grow businesses, highlighting key mistakes to avoid and effective ad types. It emphasizes the importance of strategic targeting, the creation of engaging content, and the use of tools like custom audiences and lookalike audiences to maximize reach. Additionally, it covers ad performance tracking and the advantages of using Facebook's Power Editor for more control over campaigns.Similar to How to convert fans into leads with facebook (20)
Advanced Facebook Marketing
Advanced Facebook MarketingOnline Marketing Institute
油
This document provides an overview and strategies for advanced Facebook marketing. It discusses how to take advantage of new features like Graph Search by filling out page information and claiming your business' location. Key strategies for lead generation include creating offers and landing pages connected to a lead capture form. The document also covers best practices for posting engaging content at optimal times, using images and videos, tagging other pages, and driving traffic to your Facebook page through other marketing channels.Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab
Facebook Ads: Learn how to grow your audience by Etienne Alcouffe from effilab TheFamily
油
The document discusses strategies for growing an audience through Facebook ads, emphasizing the importance of targeting options such as demographics, interests, and custom audiences. It highlights the advantages of Facebook as a platform for marketers to engage with potential customers and provides insights into various ad formats and effective advertising techniques. Additionally, it offers tips on structuring accounts and allocating budgets to optimize performance and drive conversions.Facebook Ads Guide
Facebook Ads GuideKreatepop
油
This document provides an overview of how to use Facebook ads, including the different types of ads, placements, objectives, targeting options, and setup process. It explains that Facebook ads can be profitable if used correctly, but most people find the documentation complex. It then covers types of ads, objectives, targeting audiences, budgets, scheduling, text limits, and premium ad options.Social media marketing
Social media marketingHarshali Panchal
油
The document discusses the importance and strategies of social media marketing, particularly through platforms like Facebook, Twitter, and LinkedIn. It highlights the effectiveness of social media in driving traffic, engaging customers, and building brand awareness, with practical tips on content creation, ad placement, and community engagement. Key elements include leveraging existing traffic, posting at optimal times, creating contests, and using tools that facilitate interaction and visibility.Facebook campaign creation
Facebook campaign creationKimberly Wu
油
The document provides an overview of key concepts for creating a Facebook advertising campaign, including:
- Campaigns contain ad sets which contain individual ads and allow controlling the campaign objective.
- Objectives include clicks, conversions, page likes, app installs, and more.
- Targeting allows focusing ads by location, demographics, interests, behaviors, and connections.
- Pixels and tags enable tracking conversions from ads to off-Facebook actions and websites.Facebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering OverviewNadia James
油
The document provides an overview of Facebook's marketing strategies and product offerings, highlighting its significant user engagement statistics and demographic insights. It outlines Facebook's various advertising solutions, including premium and marketplace ads, as well as recent developments such as the introduction of Edge Rank and sponsored stories. The presentation emphasizes the evolution of Facebook's platform and its role as a critical player in digital marketing, showcasing case studies that detail successful advertising campaigns.Facebook business pages
Facebook business pagesBlackMoldRemovalPro
油
Facebook business pages allow small businesses to reach a wide online audience more easily and cheaply than traditional advertising. Setting up a business page allows businesses to promote their products, build relationships with customers, and gain valuable insights from customer feedback and analytics. With a strong content and engagement strategy, businesses can see increased online visibility, growing fan numbers, and increased sales by taking advantage of Facebook's massive user base and search engine optimization opportunities.Facebook and your business
Facebook and your businessSayali Mahadik
油
Facebook was launched in 2004 and has over 1 billion active monthly users. It is the most popular social media platform, used by 88% of users, followed by Twitter, Google+, YouTube, and LinkedIn. The document provides guidance on setting up a business page on Facebook and effectively marketing on the platform through status updates, photos, reviews, boosting posts, creating events, advertisements, and analyzing insights. The like, share, and comment buttons are identified as the main powers of Facebook marketing.Getting more subscribers
Getting more subscribersChris Powell
油
This document provides tips for growing a list of raving fans and increasing revenue. It recommends optimizing websites for optins, search engines, and sales through testing landing page variations. Other tips include calling visitors to action, placing optins above website folds, offering social media connections, incentivizing referrals, piggybacking on other companies, using freebies, paid traffic, nurturing email lists, and split testing content. The overall message is that websites should be optimized and traffic grown through strategic content, connections, and calls to action.Social Media - Facebook for Business
Social Media - Facebook for BusinessLara Abdulhadi
油
The document provides guidelines for businesses on how to effectively use Facebook for marketing, emphasizing the importance of setting a clear strategy and understanding the target audience. It includes tips on setting up a business page, managing content, and utilizing Facebook ads to engage users and promote the brand. Additionally, it offers insights into ad creation, optimization, and monitoring performance metrics to ensure successful campaigns.Facebook not just social networking- Facebook marketing
Facebook not just social networking- Facebook marketingMumbai Angels
油
The document presents an overview of Facebook as a social networking service, detailing its founding by Mark Zuckerberg and current user statistics. It includes guidance on setting up a business page, marketing strategies, and advertising options on the platform, emphasizing user engagement and targeted promotion. Furthermore, it highlights the increasing reliance of marketers on Facebook for business growth and audience engagement.Facebook fox oct2010
Facebook fox oct2010AdrianaForni
油
This document provides an overview of Facebook as a social media platform for brands. It discusses key metrics like Facebook's large user base and time spent on the platform. It also outlines Facebook's pillars of identity, social graph and sharing. Additionally, it describes various advertising options for brands like premium ads, pages, and case studies of brands that have successfully used Facebook for objectives like awareness, engagement and sales.How to Use Facebook Ads to Get More Leads and Reach Your Best Prospects by An...
How to Use Facebook Ads to Get More Leads and Reach Your Best Prospects by An...TBEX
油
- The document provides tips on using Facebook ads to generate leads and reach target audiences. It discusses different ad types, optimizing targeting and bidding, using the Facebook pixel to track conversions and retargeting.
- Key recommendations include fine-tuning targeting, using the Facebook pixel to set up multi-stage funnels from ads to websites to thank you pages, and split testing ads and ad creatives to optimize performance.
- The document emphasizes analyzing reporting data to understand what's working best and save money. It suggests getting people off Facebook and onto email lists for lead generation.Facebook Advertising 2012
Facebook Advertising 2012e-CBD
油
The document is a comprehensive guide on Facebook advertising, covering account setup, types of ads, and steps for effective ad creation. It emphasizes the importance of targeting, creating appealing visuals, and optimizing performance through various strategies. Additionally, it includes tips for maximizing click-through rates and managing budgets for successful advertising campaigns.What is Facebook Marketing Services - Leadcrew
What is Facebook Marketing Services - LeadcrewLeadcrew - Digital Marketing Agency in Karachi
油
The document provides an overview of Facebook and its importance for businesses, highlighting Facebook's large user base and its role in marketing. It covers how to set up personal profiles and business pages, as well as the process for creating effective Facebook ads and measuring their performance. Additionally, it outlines services offered for businesses to enhance their Facebook presence, including account setup, ad campaign management, and analytics tracking.Paid Advertising , SEO/ PR & Social Media
Paid Advertising , SEO/ PR & Social Media Henrik Bondtofte
油
Paid advertising, SEO, and social media strategies are discussed. Key points include:
- Google AdWords allows paid search, display, and remarketing ads. Higher click-through rates lower costs. Landing pages must match ads.
- Facebook ads focus on likes, clicks, or conversions. Targeting uses demographics and custom audiences.
- SEO involves research, content marketing through many formats, and link building from sources like bloggers, customers, and forums. Social interactions can positively impact search rankings.
- Social media like Google+, Twitter, and Facebook can promote content and build links and authority when used strategically for PR.Search engine-Display Advertising
Search engine-Display Advertisingmuziclover
油
Display advertising is an online form of advertising similar to billboards and print ads. It has been around for over 15 years and has evolved from static images to include animation, video, and interactivity. There are several types of display ads including traditional rectangular banners, in-line ads on the side of pages, and pop-up ads. Display ads can be targeted to specific categories, contexts, or behaviors and measured based on clicks, impressions, click-through rates, and conversions to improve performance. Major advantages are branding awareness and quick loading on web pages.Taming the Facebook Frontier: Facebook Business Page Help
Taming the Facebook Frontier: Facebook Business Page HelpAnthony William Tucker
油
The document outlines a Facebook business page training presented by Anthony William Tucker, a new media specialist, aimed at helping businesses improve their marketing and branding through social media. Key topics include the importance of leveraging Facebook for business, how to create and optimize business pages, and strategies for engaging with audiences to increase sales and brand loyalty. The session focuses on actionable insights, tools, and resources to enhance online presence and maximize the effectiveness of Facebook as a marketing platform.Taming the Facebook Frontier: Facebook Business Page Training
Taming the Facebook Frontier: Facebook Business Page TrainingRogers State University Innovation Center
油
The document is a training presentation by Anthony William Tucker on how to effectively utilize Facebook business pages for marketing and engagement. It covers essential topics such as creating and optimizing a business page, the importance of engagement over mere likes, and strategies for posting content to maximize audience visibility. Additionally, it emphasizes the integration of Facebook with overall marketing strategies and provides various resources and tools for businesses looking to enhance their social media presence.Taming the Facebook Frontier: Facebook Business Page Training
Taming the Facebook Frontier: Facebook Business Page TrainingRogers State University Innovation Center
油
Ad
How to convert fans into leads with facebook
- 1. How to convert fans into leads with Facebook Paulina Podbiello
- 2. The importance of Social Network In the U.S., about 100 million unique visitors use the social network every month. Many business owners are among them, using Facebook profiles to promote their companies and create customer communities. For some entrepreneurs, and business owners social networks have also become a useful advertising platform.
- 3. How to get new likes Status updates with strong calls to action Video marketing that adds a personal touch Facebook contests that get the lead Facebook advertising
- 4. Status updates with strong calls to action
- 6. Choosing your target Facebook lets you pick and choose which groups you would like your ads to reach. Companies can target ads based on a user's profile information, such as age, gender, location, college, relationship status, and interests. You can choose to target people who are fans of your company's Facebook page or friends of your fans.
- 8. Facebook Ad: Facebook ads are shown on the right-hand side of a persons profile and news feed. These show as ads from particular companies. Facebook Ad is a very simple form of an ad which can send the visitor to an external page or your own Facebook page.
- 9. Landing Page
- 10. Sending a page visitor to your Facebook page: You need to follow a different procedure to create an ad to promote your Facebook page. You need to select your business page instead of selecting the destination. The ad platform will then give you three options:
- 12. Facebook Timeline When youre promoting your Facebook business page, you can select the Landing View, which is the page that your page visitor will land on after clicking on your ad. Sending people to your Timeline where they can see your companys progress and like your page easily would be best to garner more page likes.
- 13. Example Facebook Landing View
- 14. Top Facebook Ads Promoted Posts (News Feed, Fans and Friends of Fans) Page Post Ads (News Feed and right-column, for Fans and non-Fans and are the most social ad type) Facebook Offers (News Feed, Fans and non- Fans, go directly into personal email accounts)
- 15. Promoted posts: Promoting a post thats already there on your Facebook page brings you more visibility for a great deal, event, image or announcement. It sends users back to the offer on your Facebook page and helps in increasing engagement on the post.
- 16. Promoted Post
- 17. Page Post Ads The page post ad is simply promoting a post your page has already made on your wall. There are two types of ads Premium ads and Marketplace ads. Premium ads are able to boost six different types of Page posts: video, photo, link, question, event, and text. Marketplace ads come in four varieties, including Standard, Like and Event ads that are similar to the premium versions.
- 18. Page Post Video Good Example Body copy: 90 characters, remainder truncated. Video thumbnail: 185 x 104 px (Premium) YouTube thumbnail: 104 x 104 px (Premium) Video thumbnail: 128x72 px (Marketplace YouTube thumbnail: 96x72 px (Marketplace)
- 19. Page Post Video Bad Example It is unclear what the viewer will watch when he/she clicks on the thumbnail. Text is longer than 90 characters. Thumbnails are unclear, unrecognizable, and/or are text heavy.
- 20. Page Post Photo Good Example Body copy: 90 characters, remainder truncated (Clicking the truncation will open up the full post) Photo: 168x128 px (Premium), 118x90 px (Marketplace)
- 21. Page Post Photo Bad Example Images are unclear, unrecognizable, and/or have been stretched out The text in the body of the ad is irrelevant to the image in the ad
- 22. Link Post Ads Good Example Body copy: 90 characters, remainder truncated (Clicking the truncation will open up the full post) Link image: 75x 75 px thumbnail (Premium) Link image: 50 x 50 px thumbnail (Marketplace)
- 23. Link Post Ads Bad Example Link is included in the URL of the Post. (Note: Backspace can be used to delete the URL of the link, and the link will still appear.)
- 24. Page post (Question) Good Example Specs: Up to 3 answers plus See More option, or 4 if there are exactly 4 (Premium) Up to 2 answers plus See More option, or 3 if there are exactly 3 (Marketplace)
- 25. Page Post (Question) Bad Example Question is not unique to the brand; it is generic and can be asked by several other brands.
- 26. Page Post Event Good Example Body copy: 90 characters, remainder truncated Event created by Page and then resulting post turned into ad; both image and body copy pulled directly from Event Event Image: 75x75 px (Premium), 50x50 px (Marketplace)
- 27. Page Post Event Bad Example There is no image, date, or time marked in this event. Text is longer than 90 characters.
- 28. Promoted Posts vs. Page Post Ads
- 29. Facebook Offers Certain businesses, brands and organizations can share discounts with their customers by posting an offer on their Facebook Page To claim an offer, all you need to do is click Get Offer from the story anywhere you see it on Facebook.
- 30. Facebook offers
- 31. Testing Ad prices on Facebook are determined by auction, as they are on Google AdWords. You can pay based on either the number of times people see the ad or the number of times people actually click on it.
- 32. Budget
- 33. More Testing Facebook keeps tabs on how many times your ads are shown and the number of clicks they receive. But it doesn't track what users do after they click -- did they make purchases or just browse and move on. Therefore, return on investment is not immediately trackable.
- 34. Success Stories HubSpot: Generating Sales Leads on Facebook With Facebook Ads they generated more online leads for their all-in-one marketing software, which resulted in a 71% increase in sales from Facebook in 3 months. Results from Facebook over 3 months 71% increase in overall sales 15% increase in return on investment 39% increase in traffic to their website
- 35. Success Stories Awakening NY Generating Sales Leads on Facebook With Facebook Ads they generated more online leads for classes, which resulted in a 45% increase in membership sales from Facebook in 3 months. Results from Facebook over 3 months 45% increase in overall sales 5% increase in return on investment 30% increase in traffic to their website
- 36. Thank You! Paulina Podbiello 347 286 6448 Social Media Consultant p.podbiello@omisem.com
Editor's Notes
- #7: People who use social networks often reveal personal information in their profiles, which can prove useful to advertisers.