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How to Create a Facebook Fan Page
eCommerce Software for Indian SME’s

Creating a Facebook fan page is an amazing way to promote your business, build
awareness for a cause, gather support for your band, or to advertise in a number of
other ways. If you’d like to create a Facebook fan page, follow these easy steps and
you’ll be building a following in no time at all.

Steps
Part One: Setting up Your Page

1. Log in to your Facebook account. Type in your username and password. If
you don’t already have a Facebook account, you’ll have to create one to have
a Fan Page.

Having a Facebook account will be useful because
you’ll already be familiar with Facebook and will have
friends you can invite to become fans of your page.

2. Click on the settings gear on the top right-hand corner of your page. You
can find it to the far right of the page.

Click on “Advertising.”
Look under “Step 1: Build Your Facebook Page” to the left of
the center of the screen and click on “Create a Page.”

3. Click on the type of page you’d like to create. There are six categories:

How to Create a Facebook Fan Page

Local business or place: If you choose this option, you need to select the category of
your business or place and to type in the address of your business.
Company, organization or institution: If you choose this option, you’ll need to select
the category of your company, organization, or institution, and to type in the name of
your company.
Brand or product: For this option, you’ll need to select the category of product and to
type in the name of the product.
Artist, band, or public figure: For this option, you’ll need to select the category for the
type of artist, musician, or public figure you’ll be promoting as well as his or her name.
Entertainment: For this category, you’ll need to type in the type of entertainment as
well as the name.
Cause or community name: For this option, you’ll have to type in the name of the
cause or community. For all of these categories, you’ll have to click to “Agree to
Facebook Pages Terms” before you can move on.

4. Click on “Get Started.” After you’ve chosen the appropriate category and
provided basic information, you’ll be able to start adding some information
for your page.

5. Upload a profile picture. You can upload the photo from your computer or
a website. Choose a photo that will represent the person or place you are
trying to promote.

Complete the About section. In this step, you’ll provide basic information
about your cause. You should include a description as well as a website,
because this will improve your rankings.

You can also provide another link, such as the link to your organization’s
Twitter page.
Click whether or not the page represents a real celebrity or famous person.
Click “Save Info.”

7. Decide whether you want to enable ads. Choose whether or not you’d like to
enable ads. Advertising is a great way to reach out to more people, but if you choose
this option, you’ll have to pay for it and provide your credit card information.

Click on either “Enable Ads” or “Skip” to move on.

1. Provide more information on your fan page. Now that you’ve created your
Facebook page, you should provide as much information as possible to build
support. Here’s what to do:

First, like your page to build support.
Post a status update to give your fans more information. Write your post in
the comment box and then click on “Post.”
Upload more photos to give people more information about your
organization. Click on “Photos.” Once this brings you to a new page, click on
“Add photos,” and then choose the photos you’d like to upload from your
computer.
Upload a cover photo. Click on “Add a cover” on the right-hand side of the
place where your cover page should be, and then click on “Upload Photo.”
Choose a photo for your cover page.

2. Use the admin panel to edit your page, build an audience, and seek help.
Use the three subcategories to improve your page. They are:

“Edit Page.” If you click on this, you can update your page,
manage permissions, add administrators to your page, manage
notifications, use an activity log, and see a list of banned users.

“Build Audience.” If you click on this tab, you will be able to to invite your email
contacts, invite your Facebook friends, share the page, or create an advertisement for
your page.
“Help.” If you still have questions on how to work your page, then you can visit the
help center, or look for tips on getting started.
You should only use the “Build an Audience” option once you’ve filled out the basic
information about your page and know how everything works. Your audience should
be impressed by how well you run the page, so work out any kinks beforehand.

3. Maintain your fan page. Now that your fan page is operating smoothly,
you’ll have to stay active on the page so your Facebook friends stay interested
and up-to-date about your activities. Here’s what you do:

Every time there is new information about your company, business, or act, post on
your timeline to let people know. Post at least a few times a week, but not so often
that your fans get annoyed.
When it’s relevant, upload recent photos to show what you’ve been up to.
Whenever you have new Facebook friends, invite them to follow your fan page.

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