How to create a linkedin profile that attracts GREAT job opportunities
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The document provides tips for creating an effective LinkedIn profile that attracts employers. It recommends including a photo, headline that explains your work in 140 characters, contact details, industry, location, and 2,000 character summary section highlighting results, testimonials, and contact information. The employment section should describe results, responsibilities, industries, and use numbers. Skills should be relevant and reordered by importance. Recommendations of 3-10 are encouraged. A media portfolio with background image, videos, and testimonial images can also be included.
How to create a linkedin profile that attracts GREAT job opportunities
- 1. How to Create a Powerful LinkedIn Profile that Attracts Great Employers Bonnie Power LinkedIn Marketing Expert CEO, Perfect Boom
- 2. LinkedIn is a networking site for professional people, specialists, consultants, coaches and organisations to connect. What is LinkedIn?
- 3. What’s the Purpose of Your LinkedIn Profile? Your LinkedIn Profile should strengthen your Personal Brand. So when someone Google’s your name, it will provide a positive influence for them to contact you and find out about your availability, and future career goals
- 4. 1. Microsoft acquired LinkedIn in June of 2016 for $26.2 B 2. LinkedIn is now adding 2 new members every second 3. As of 2016, 7 million Australians are on LinkedIn LinkedIn is Booming ! 3 Interesting Facts:
- 5. The Top 10 Elements of a Powerful LinkedIn Profile - ATTRACT GREAT EMPLOYERS -
- 6. The Top 10 Elements of a Powerful Profile 1. Photo 2. Headline 3. Contact Details 4. Industry 5. Location 6. Summary Section 7. Employment Section 8. Skills 9. Recommendation 10.Media
- 7. 1. Your Photo Needs to be Engaging, Warm, & Captures the Essence of Who You Are
- 8. 2. Your Headline Explains what you do in 140 characters (use keyword) Template for You to Use: I help <insert your end user market> with <insert your line of expertise> so they <outline their key goal or how you overcome their problems>
- 9. For Example:
- 10. 3. Your Contact Details
- 11. There are 200+ industry categories, so choose the one that your clients would choose when they are searching for someone who offers your type of services. 4.Your Industry
- 12. 5.Your Location Choose the Location where you want your new job role to be based at. (Note: this is used as a search criteria)
- 13. 6.Your Summary Section Key Points to Include: 1. Provide a snapshot of what you do and why you do it! 2. Outline what results you’ve delivered to your employers and other stakeholders 3. Show what your previous colleagues, bosses and clients have to say as ‘testimonials’ 4. List your contact details
- 14. 3 Tips - Summary Section You’ve only got 2000 characters so: 1. Include your keywords 2. Get to the point 3. Use an engaging tone
- 15. 7. Your Employment Section Key Points to Include: 1. Describe the results you generated for stakeholders 2. Outline the key job functions you took responsibility for 3. Mention the industries / clients you worked with 4. Use $ value to describe projects and % to describe the value you delivered.
- 16. 8. Your Skills Getting endorsed for the right skills will help you be found by prospective employers, as this section ranks highly for SEO on LinkedIn.
- 17. KeyTipforYourSkills Rearrange the Skills in order of relevance. You can also add and delete Skills!
- 18. 9.Your Recommendations Help your future employers get the feeling you are a reliable professional, with a great track record. Aim to get at least 3-10 recommendations
- 19. KeyTip-HowtoAskforaRecommendation 1. Call or email to ask your ex-colleagues and employers if they’ll be willing to provide one. 2. Once they’ve responded, log into your profile and click the down arrow to the right of the button near your profile picture. 3. Click Ask to be recommended from the dropdown. 4. Follow the prompts to request the recommendation. 5. Click Send.
- 20. 1. Background Image – your contact details 2. Videos that showcase your thought leadership 3. 2-3 JPG images of Testimonials 10.Your Media Portfolio
- 21. The‘PerfectRecommendation’Template “ <your name> helped our department with <insert job function > and generated amazing results. <Describe the result you generated in terms of percentages to costs / effectiveness / growth>. I highly recommend <your name>!
- 22. Example: JPG Image of Testimonials
- 23. Example: Blog Post Images
- 24. The Top 5 LinkedIn Marketing Strategies 1. The Curiosity Ignitor 2. The Thought Leadership Platform 3. The Curate & Share Strategy 4. The Direct Approach 5. The ‘Giving in Groups’ Method
- 25. Here’s an example of a 5 Step Process that uses some of the LinkedIn Strategies we’ve discussed in the training: 1. View the profiles of your top 100 employers 2. Invite them to connect on LinkedIn 3. Update your profile daily by sharing relevant content 4. Post regularly on topics you want to be known for 5. Send a message to begin an interesting conversation with your prospective employers, then book a time to meet over coffee. Try Using 2 or 3 Strategies: